splash pad
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great£19.89avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Good544.11avg incumbent reviews — the moat a new listing must climb
Price range
Good£8.67–£124.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Market size
Okay£194K£194K/yr · 214K searches