How competitive is the Slip and Slide niche on Amazon United Kingdom?

15 brands and 83 sellers compete in Slip and Slide on Amazon United Kingdom. The top 5 Slip and Slide products take 45% of clicks and its top 5 brands hold 84% of demand.

What do buyers complain about in Slip and Slide?

Slip and Slide buyers on Amazon United Kingdom complain most about Durability, Quality-Overall, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.5%.

What does it cost to enter the Slip and Slide niche?

Slip and Slide sells for £34.62 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £6.82–£256.33. The average incumbent carries 1,792 reviews — the moat a new listing must climb.

Slip and Slide

Slip and Slide shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending Quality Gap

Flapen Score

Worth a look

This niche Category average

Is Slip and Slide profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Slip and Slide is a £710K/yr Amazon United Kingdom market (691K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 71/100.

Slip and Slide: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved >1,000% over the last 90 days and 3.0% of searches end in a purchase.

£710K

revenue / yr

Units sold / yr20K

Search volume / yr>1,000%691K

Conversion rate3.0%

Avg price£34.62

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers15 · 83

Top-5 product click share45%

Open market16%

Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.7★ — the gap to enter on.

0/100

page quality · 31 products

Top Slip and Slide products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

JOYIN 685cm Water Slides and 2 Bodyboards Lawn Waterslides Summer Water Toy with Build in Sprinkler for Backyard Outdoor Water Fun for Kids Adults

Price: £28.68
Rating: 3.8/5
Reviews: 6,478
Age: 6y ago

JOYIN 19.2ft x 35.5in/584.2 * 90.1cm Water Slide with 1 Bodyboard Summer Toy with Build in Sprinkler for Backyard and Outdoor Water Toys Play

Price: £20.26
Rating: 4.1/5
Reviews: 780
Age: 4y ago

Bestway H20GO Double Lane Slip and Slide Inflatable Water Slide for Kids Summer Garden Outdoor Toy with Built-in Sprinklers and Drench Pool

Price: £13.11
Rating: 3.9/5
Reviews: 2,717
Age: 5y ago

Bestway H20GO Single Lane Slip and Slide Inflatable Water Slide for Kids Summer Garden Outdoor Toy with Built-in Sprinklers and Drench Pool

Price: £6.82
Rating: 3.9/5
Reviews: 2,717
Age: 5y ago

Sloosh 18ft/548cm Triple Lanes Water Slides and 3 bodyboards Backyard Lawn Water Slides with Sprinkler for Kids Adults Outdoor Water Toy fun in summer for Kids Adults

Price: £37.53
Rating: 3.8/5
Reviews: 1,061
Age: 3y ago

Newest

by launch date

Evoio Water Slide 1000cm/32.8ft Inflatable Water Slide for Garden with 2 Double Racing Lanes & 2 Body Boards Lawn Waterslide Outdoor for Yard Backyard Summer Play Garden Water Games Splash Water Slip

Price: £80.03
Rating: 4.2/5
Reviews: 141
Age: 6mo ago

KQWVZ 15.7ft/480cm Water Slides and 2 Bodyboards Lawn Water Slides with Sprinkler Slip And Slide Water Slide For Kids Garden Water Slide for Kids Adults Outdoor Water Play Activities

Price: £23.29
Rating: 2.5/5
Reviews: 10
Age: 6mo ago

Aycsiyana 900 x 220 cm Slip Lawn Water Slide for Adults with 2 Bodyboards

Price: £41.79
Rating: 3.7/5
Reviews: 26
Age: 6mo ago

CHANCCI Water Slides 15.7ft/480cm Water Slide Mat With 2 Inflatable Boards Lawn Slide Summer Slip Waterslides Garden Toy in Sprinkler for Kids Adults Fun Backyard Summer Outdoor (B)

Price: £21.53
Rating: 2.9/5
Reviews: 34
Age: 7mo ago

Water Slide Mat 15.7ft/480cm Slip Slide With 2 Bodyboards Summer Lawn Slide

Price: £22.39
Rating: 2.4/5
Reviews: 23
Age: 7mo ago

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

45%

Top 20: 87%

Open market

13%

JOYIN33%
Sloosh21%
Bestway20%
BANZAI7%
Aycsiyana4%
Hlayshing3%
Open — no brand owns it (9 brands, 13%)

Slip and Slide demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume691KCVR3.0%Products31Brands15Top 5 Brands84%OOS Rate6.4%Rating3.7★Reviews1,792Avg BSR#87

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 63.8×

What reviews say buyers love and hate about Slip and Slide

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Fun/Entertainment Experience35%

“Fun times”

Value For Money14%

“Excellent Value”

Assembly/Installation7%

“its very easy to put together”

Quality-Overall6%

“good quality”

Size-Overall6%

“Size is good”

What buyers complain about

75% of reviews

Durability18%

“Lack of durability”

Quality-Overall17%

“Rubbish product”

Advertised Vs Actual Product7%

“doesnt do as it says”

Value For Money6%

“Quite expensive for what it is”

Inflation/Deflation5%

“then it burst sadly”

Slip and Slide return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

12%

2Durability

10%

3Functionality-Overall

10%

4Defective Material/Parts

10%

5Advertised Vs Actual Product

Common Slip and Slide questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Slip and Slide 71/100 on Amazon United Kingdom — Worth a look. The niche generates £710K/yr across 31 tracked products. 5 of 9 products launched in the last 360 days are still selling. Search demand moved >1,000% over the last 90 days.

Search demand for Slip and Slide on Amazon United Kingdom peaks in May–Jun–Jul–Aug, where the busiest month runs 63.8× the quietest.

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Slip and Slide

Flapen Score

Is Slip and Slide profitable on Amazon?

Slip and Slide: the Amazon niche in one read