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Tanning Pool

Pass

Tanning Pool scores 71 out of 100, a Pass. Shoppers spend $291K a year here, search demand grew >1,000% this quarter, and returns run at 0.6% of orders.

Filters Trending
Flapen Score
71
71 / 100
Top 1% of 1,773 Toys & Games niches · +27 vs the category median of 44
Market size
£291K/yr822K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
49%top-5 click share · 15 brands · 39 sellers

Flapen Score

Tanning Pool against its category

The dotted line is the Toys & Games average. Past it, Tanning Pool is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tanning Pool market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tanning Pool 822K times last year and spent an estimated £291K. The top 5 brands take 68% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 71 out of 100, a Pass.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 822K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £291K a year.

Searches, last 12 months
822K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.3%
Market size, estimated
£291Ka year
Peak month
May721.0× the quietest month
Top search term
tanning pool410K searches a year

02 · Price

A sale here is worth £26.80.

Listings sell for £26.80 on average, from £9.17 to £46.95. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £26.80 that is £7K to £13K a year per listing.

Average price
£26.80inside the $15 to $100 sweet spot
Price range
£9.17–£46.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£7K–£13K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #99 within Sports Toys & Outdoor. It carries 960 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
8.0%
Average rank
#99in Sports Toys & Outdoor
Average rating
4.04 starsAmazon United Kingdom average 4.36 stars
Average reviews
960per listing
Listings tracked
30

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Tanning Pool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£29K£58K£87K£116K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 rising

Sellers

39

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

49%

Top 20: 87%

Open market

28%

  • Sloosh26%
  • Splosh23%
  • Minxchen7%
  • Float Joy6%
  • BCWATERFUNPD5%
  • Amteker4%

Demand

Tanning Pool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '25Prime Day '25Spike '26Prime Day '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 721.0×

Search terms

Top Tanning Pool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tanning pool410K/yr
  • inflatable tanning pool141K/yr
  • tanning pool bed40K/yr
  • sunbathing pool40K/yr
  • tanning bed50K/yr
  • tanning pool lounger23K/yr
  • inflatable tanning bed18K/yr
  • tanning bed pool12K/yr
  • inflatable tanning pool lounger11K/yr
  • tanning lounger10K/yr

Reviews and returns

What reviews say buyers love and hate about Tanning Pool

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Inflation/Deflation24%−0.33

Deflates

Deflated as soon as we blew it up and took ages

Doesnt stay inflated

Quality-Overall14%

Bad quality

the quality is so cheap

Not well made

Durability10%−0.16

Punctured after 1 use

Item ripped on the first use

Didnt last

Size-Overall9%+0.50

This pool lounger is much bigger than I was expecting

Its big,

found it very small

Value For Money8%−0.04

overpriced

its overpriced for what it is

Overpriced

Love

Comfort-Overall19%+1.52

It is comfortable

I must say once inflated the bed is super comfy

Very comfortable and easy to manage

Quality-Overall16%

Good quality and comfortable pool lounger

Good quality

Great product

Suitability Hot Weather11%+1.26

Best thing Ive ever bought in hot weather

Perfect for this hot weather

perfect for summer

Value For Money7%−0.04

worth it

reasonable price

Great value for money

Size-Overall7%+0.50

Great size

Good size for adult

The size is perfect for adults

Return

0.6% Return rate 22% Fixable by listing

Inflation/Deflation39%▁▇▁█▇█

Deflates

Deflated as soon as we blew it up and took ages

Doesnt stay inflated

Size-Overall11%▁▁█▄▃▄

This pool lounger is much bigger than I was expecting

Its big,

found it very small

Advertised Vs Actual Product7%▁█▁▃▄▂

doesn't do as described

Falsely advertised

Misleading photos

Functionality-Overall6%█▁▁▂▁▁
Leak-Proof4%▁▁▁▁██

Developed a leak already

Leaks air from new

leaked after a few hours

FAQ

Common Tanning Pool questions

Answered from the same tracked data.