Skip to content

Firework Water Gun

Pass

Firework Water Gun scores 71 out of 100, a Pass. Shoppers spend $28K a year here, search demand grew +274.8% this quarter, and returns run at 0.2% of orders.

Flapen Score
71
71 / 100
Top 1% of 1,773 Toys & Games niches · +27 vs the category median of 44
Market size
£28K/yr42K searches / yr
90-day growth
+274.8%search demand this quarter
Competition
35%top-5 click share · 39 brands · 41 sellers

Flapen Score

Firework Water Gun against its category

The dotted line is the Toys & Games average. Past it, Firework Water Gun is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Firework Water Gun market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Firework Water Gun 42K times last year and spent an estimated £28K. The top 5 brands take 37% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 71 out of 100, a Pass.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +274.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
+274.8%
Conversion, latest week
7.9%
Market size, estimated
£28Ka year
Peak month
July247.5× the quietest month
Top search term
firework water gun28K searches a year

02 · Price

A sale here is worth £8.63.

Listings sell for £8.63 on average, from £4.10 to £14.95. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £8.63 that is £0 to £863 a year per listing.

Average price
£8.63under the $15 to $100 sweet spot
Price range
£4.10–£14.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£863
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 29.2% of listings are out of stock. The average listing ranks #221 within Sports Toys & Outdoor. It carries 12 reviews at 3.82 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
98%
Out of stock, average day
29.2%
Average rank
#221in Sports Toys & Outdoor
Average rating
3.82 starsAmazon United Kingdom average 4.36 stars
Average reviews
12per listing
Listings tracked
46

04 · Newcomers

Amazon counts 2 of last year's 32 launches as successful.

32 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 13 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
32
Successful launches
2Amazon's first-year sales bar
Average brand age
13 months

Products

Top Firework Water Gun products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£852£2K£3K£3K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

39 rising

Sellers

41

Top-5 brand share

37%

Top 20: 79%

Top-5 click share

35%

Top 20: 73%

Open market

59%

  • Yizemay11%
  • DONGTATA8%
  • Dubydu7%
  • YELKOEYN6%
  • HIULLEN5%
  • WOANZZ4%

Demand

Firework Water Gun search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Spike '26Prime Day '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 247.5×

Search terms

Top Firework Water Gun search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • firework water gun28K/yr
  • water fireworks6K/yr
  • fireworks water gun6K/yr
  • firework water gun for kids338/yr
  • fireworks water guns kids617/yr

Reviews and returns

What reviews say buyers love and hate about Firework Water Gun

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability24%−0.34

durability may be an issue if it's handled roughly

Breaks easily

they fall apart in a couple of days

Quality-Overall19%−0.26

Poor quality, faulty parts

the actual quality feels very cheap and flimsy

Bad quality

Value For Money6%+0.07

Not worth the money

Waster of money

Complete waste of money

Functionality-Overall5%−0.12

Hopeless-did not work

2 out of 4 didnt work well

Lights dont work

Advertised Vs Actual Product5%−0.06

False advertisement

Total con and false advertising

Love

Fun/Entertainment Experience41%+3.59

Fun for kids

Excellent fun

Fun toy

Ease Of Use14%+0.51

Easy to Use

easy to grip

easy to hold

Value For Money7%+0.07

Good value for the money

Good value

worth the money

Quality-Overall6%−0.26

They seem well made

Excellent product

The build quality feels solid for a toy in this category

Water Resistance4%

The water throw is perfect

Brilliant water fun

They hold a good amount of water and provide lots of entertainment for outdoor parties and family activities

Return

0.2% Return rate 16% Fixable by listing

Durability21%▁▁▁█▄█

durability may be an issue if it's handled roughly

Breaks easily

they fall apart in a couple of days

Defective Material/Parts20%▁▁▇▄█▆
Size-Overall11%▁▁▁▁██
Quality-Overall10%▁▁▁█▄▃

Poor quality, faulty parts

the actual quality feels very cheap and flimsy

Bad quality

Functionality-Overall9%▁▁▁▁▆█

Hopeless-did not work

2 out of 4 didnt work well

Lights dont work

FAQ

Common Firework Water Gun questions

Answered from the same tracked data.