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Firework Water Gun

Pass

Firework Water Gun scores 71 out of 100, a Pass. Shoppers spend an estimated $28K a year here, search demand grew +274.8% this quarter, and an estimated 0.2% of orders come back.

Flapen Score
71
71 / 100
Top 1% of 1,773 Toys & Games niches · +27 vs the category median of 44
Market size
£28K/yr42K searches / yr
90-day growth
+274.8%search demand this quarter
Competition
35%top-5 click share · 39 brands · 41 sellers

Flapen Score

Firework Water Gun against its category

The dotted line is the Toys & Games average. Past it, Firework Water Gun is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Firework Water Gun market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Firework Water Gun 42K times last year and spent an estimated £28K. The top 5 brands take 37% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 71 out of 100, a Pass.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +274.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
+274.8%
Conversion, latest week
7.9%
Market size, estimated
£28Ka year
Peak month
July247.5× the quietest month
Top search term
firework water gun28K searches a year

02 · Price

A sale here is worth £8.63.

Listings sell for £8.63 on average, from £4.10 to £14.95. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £8.63 that is £0 to £863 a year per listing.

Average price
£8.63under the $15 to $100 sweet spot
Price range
£4.10–£14.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£863
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 29.2% of listings are out of stock. The average listing ranks #221 within Sports Toys & Outdoor. It carries 12 reviews at 3.82 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
98%
Out of stock, average day
29.2%
Average rank
#221in Sports Toys & Outdoor
Average rating
3.82 starsAmazon United Kingdom average 4.36 stars
Average reviews
12per listing
Listings tracked
46

04 · Newcomers

2 of last year's 32 launches cleared the first-year sales bar.

32 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 13 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
32
Successful launches
2Amazon's first-year sales bar
Average brand age
13 months

Products

Top Firework Water Gun products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

£0£852£2K£3K£3K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

39 rising

Sellers

41

Est. top-5 brand share

37%

Top 20: 79%

Est. top-5 click share

35%

Top 20: 73%

Open market

59%

  • Yizemay11%
  • DONGTATA8%
  • Dubydu7%
  • YELKOEYN6%
  • HIULLEN5%
  • WOANZZ4%

Demand

Firework Water Gun search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Spike '26Prime Day '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 247.5×

Search terms

Top Firework Water Gun search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • firework water gun28K/yr
  • water fireworks6K/yr
  • fireworks water gun6K/yr
  • firework water gun for kids338/yr
  • fireworks water guns kids617/yr

Reviews and returns

What reviews say buyers love and hate about Firework Water Gun

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Fun/Entertainment Experience”
24%of negative reviews mention “Durability”
0.2%of orders come back
“durability may be an issue if it's handled roughly”
A buyer, on “Durability”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Firework Water Gun questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data