firework water gun
Worth a lookShows demand growing +274.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+274.8%90-day search growth — must beat 0% to launch
Review moat
Incredible11.59avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.63avg listing price — sweet spot $15–$100
Market size
Bad£28K£28K/yr · 42K searches
Price range
Bad£4.10–£14.95cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, firework water gun is a £28K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 71/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
firework water gun market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £17K–£22K
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #221
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 100%
- Out of stock
- 29.2%
- Avg brand age
- 13 months
- Avg seller age
- 268 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
39 rising
Sellers
41
Top-5 brand share
37%
Top 20: 79%
Top-5 click share
35%
Top 20: 73%
Open market
59%
- Yizemay11%
- DONGTATA8%
- Dubydu7%
- YELKOEYN6%
- HIULLEN5%
- WOANZZ4%
Demand & seasonality
Weekly Amazon search volume, last 54 weeks — +274.8% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 247.5×
Top firework water gun search terms
- firework water gun28K/yr
- water fireworks6K/yr
- fireworks water gun6K/yr
- firework water gun for kids338/yr
- fireworks water guns kids617/yr
Top firework water gun products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
4PCS Firework Water Gun Fireworks Water Pistols for Kids Pressure Pull-Out Water Guns Water Squirter Summer Pool Beach Party Toys Gifts for Kids Adults.
Yizemay£10.014.3★20 rev
DONGTATA 4PCS Firework Water Gun Firework Style Water Spray Toy High Pressure Pull-Out Water Squirter for Kids & Adults Outdoor Pool Beach Garden Party Water Toys
DONGTATA£7.223.2★8 rev
Dubydu 4PCS Firework Water Gun for Kids & Adults Firework Style Water Squirter High Pressure Pull-Out Water Blaster Fireworks Effect Water Spray Toy for Pool Beach Backyard Summer Water Fight
Dubydu£10.483.9★43 rev
4 Pcs Firework Water Gun Romantic Firework Style Water Spray Toy Firework Water Squirter High Pressure Pull-Out Sprinkler Spray Toys for Water Festivals Parties Concerts Pool Beach
HIULLEN£8.823.5★3 rev
4 Pcs Firework Water Gun - Romantic Firework Style Water Squirters Fun Pull-Out Waterguns Fireworks Water Spray Toy for Concerts Water Festivals Pool Party Family Gatherings Garden (Small)
YELKOEYN£7.753.8★51 rev
Newest
by launch date
Firework Water Gun 4PCS: Pull-Out Fireworks Spray Water Blaster
KELUOWANG£8.4616 rev
WENXUKHV 4PCS Firework Water Gun - High Pressure Pull-Out Water Blaster for Kids and Adults Romantic Water Gun Toy for Couples Kids Beach Pool Water Spray Toys for Bathing Pool Party
WENXUKHV£9.7913 rev
MUVZKQIAN 4PCS Firework Water Gun-Water Firework Spray Toy for Kids Adults Fireworks Water Gun High Pressure Pull-Out Water Squirter Outdoor Pool Beach Garden Party Water Toys
MUVZKQIAN£9.206 rev
4PCS Firework Water Gun for Kids: 1-10m Fireworks Spray 3-Second Quick Fill
CPKONUUIP£8.455 rev
Baker Ross VC203 Firework Water Shooters - Pack of 3 Firework Effect Water Blasters
Baker Ross£4.103 rev
Trending
90-day click momentum
4PCS Firework Water Gun Firework Style Water Squirter High Pressure Pull-Out Water Blaster Fireworks Effect Water Spray Toy for for Kids & Adults Pool Beach Backyard Garden (Firework Water Gun
CHANCCI£7.692.0★
4PCS Firework Water Guns for Kids & Adults Pull-Out High Pressure Water Blaster Creative Fireworks Spray Effect Outdoor Summer Pool Beach Party Water Squirter Toys
CelestiMingle£8.194.4★
4PCS Firework Water Gun for Kids: 1-10m Fireworks Spray 3-Second Quick Fill
CPKONUUIP£8.453.4★
WENXUKHV 4PCS Firework Water Gun - High Pressure Pull-Out Water Blaster for Kids and Adults Romantic Water Gun Toy for Couples Kids Beach Pool Water Spray Toys for Bathing Pool Party
WENXUKHV£9.794.2★
4 Pcs Firework Water Gun Romantic Firework Style Water Spray Toy Firework Water Squirter High Pressure Pull-Out Sprinkler Spray Toys for Water Festivals Parties Concerts Pool Beach
HIULLEN£8.823.5★
What buyers say about firework water gun
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for kids”
“Easy to Use”
“Good value for the money”
“They seem well made”
“The water throw is perfect”
“Overall:Fun and very durable”
“These seem quite well made for a lightweight toy”
“Beautifull design”
“still shoots a solid”
“The bright colors are appealing”
What buyers complain about
“durability may be an issue if it's handled roughly”
“Poor quality, faulty parts”
“Not worth the money”
“Hopeless-did not work”
“False advertisement”
“Both went wrong water got into the electrical part marking then unsafe to use”
“Dirty”
“Lights did not work”
“Overpriced piece of plastic aswell”
“Seal inside slips off”
Top return reasons
Common questions
- Is firework water gun profitable to sell on Amazon United Kingdom?
- The niche generates £28K/yr across 46 tracked products. 2 of 32 products launched in the last 360 days are still selling. 90-day search growth is +274.8%. Flapen's verdict: Worth a look (71/100).
- How competitive is the firework water gun niche?
- 39 brands and 41 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in firework water gun?
- Top complaints mined from reviews: Durability, Quality-Overall, Value For Money. The return rate is 0.2%.
- When does demand for firework water gun peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 247.5× the quietest.
- What does it cost to enter the firework water gun niche?
- Listings span £4.10–£14.95; the average listing price is £8.63 (sweet spot $15–$100). The average incumbent carries 12 reviews — the moat a new listing must climb.