Slip and Slide
PassSlip and Slide scores 71 out of 100, a Pass. Shoppers spend $710K a year here, search demand grew >1,000% this quarter, and returns run at 0.5% of orders.
- Flapen Score
- 71 / 100Top 1% of 1,773 Toys & Games niches · +27 vs the category median of 4471
- Market size
- £710K/yr691K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 45%top-5 click share · 15 brands · 83 sellers
Flapen Score
Slip and Slide against its category
The dotted line is the Toys & Games average. Past it, Slip and Slide is stronger. Inside it, weaker.
Market
The Slip and Slide market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Slip and Slide 691K times last year and spent an estimated £710K. The top 5 brands take 84% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 71 out of 100, a Pass.
01 · Demand
3.0% of searches ended in a purchase last week.
Shoppers searched for this 691K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £710K a year.
- Searches, last 12 months
- 691K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £710Ka year
- Peak month
- May63.8× the quietest month
- Top search term
- slip and slide224K searches a year
02 · Price
A sale here is worth £34.62.
Listings sell for £34.62 on average, from £6.82 to £256.33. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £34.62 that is £17K to £26K a year per listing.
- Average price
- £34.62inside the $15 to $100 sweet spot
- Price range
- £6.82–£256.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £17K–£26K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #87 within Sports Toys & Outdoor. It carries 1,792 reviews at 3.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 94%
- Out of stock, average day
- 6.4%
- Average rank
- #87in Sports Toys & Outdoor
- Average rating
- 3.70 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,792per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 5 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Slip and Slide products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
JOYIN 685cm Water Slides and 2 Bodyboards Lawn Waterslides Summer Water Toy with Build in Sprinkler for Backyard Outdoor Water Fun for Kids Adults
- Price
- £28.68
- Rating
- 3.8/5
- Reviews
- 6,478
- Age
- 6y ago
JOYIN 19.2ft x 35.5in/584.2 * 90.1cm Water Slide with 1 Bodyboard Summer Toy with Build in Sprinkler for Backyard and Outdoor Water Toys Play
- Price
- £20.26
- Rating
- 4.1/5
- Reviews
- 780
- Age
- 4y ago
Bestway H20GO Double Lane Slip and Slide Inflatable Water Slide for Kids Summer Garden Outdoor Toy with Built-in Sprinklers and Drench Pool
- Price
- £13.11
- Rating
- 3.9/5
- Reviews
- 2,717
- Age
- 5y ago
Bestway H20GO Single Lane Slip and Slide Inflatable Water Slide for Kids Summer Garden Outdoor Toy with Built-in Sprinklers and Drench Pool
- Price
- £6.82
- Rating
- 3.9/5
- Reviews
- 2,717
- Age
- 5y ago
Sloosh 18ft/548cm Triple Lanes Water Slides and 3 bodyboards Backyard Lawn Water Slides with Sprinkler for Kids Adults Outdoor Water Toy fun in summer for Kids Adults
- Price
- £37.53
- Rating
- 3.8/5
- Reviews
- 1,061
- Age
- 3y ago
Trending
90-day click momentum
Jambo Premium Slip Splash and Slide with 3 Bodyboards 488 cm/ 16ft Slide Heavy Duty Water Slide with Advanced 3-Way Water Sprinkler System Backyard Waterslide Outdoor Water Toys
- Price
- £32.75
- Rating
- 4.0/5
- Reviews
- 6,587
- Age
- 5y ago
KQWVZ 15.7ft/480cm Water Slides and 2 Bodyboards Lawn Water Slides with Sprinkler Slip And Slide Water Slide For Kids Garden Water Slide for Kids Adults Outdoor Water Play Activities
- Price
- £23.29
- Rating
- 2.5/5
- Reviews
- 10
- Age
- 6mo ago
Evoio Water Slide 1000cm/32.8ft Inflatable Water Slide for Garden with 2 Double Racing Lanes & 2 Body Boards Lawn Waterslide Outdoor for Yard Backyard Summer Play Garden Water Games Splash Water Slip
- Price
- £80.03
- Rating
- 4.2/5
- Reviews
- 141
- Age
- 6mo ago
Hyhuiyin Lawn Water Slide with 2 Bodyboards 15.7ft/480cm Waves Water Slide and Slip Sprinkler Inflatable Water Slide Double Lane Slip&Slide Water Slides for Kids Adults Outdoor Water Play Activities
- Price
- £22.65
- Rating
- 3.2/5
- Reviews
- 6
- Age
- 8mo ago
Sloosh 22.5ft/685.8cm Double Lawn Water Slide Heavy Duty Lawn Water Slide with Sprinkler and 2 Inflatable Boards for Kids and Adults Party in Summer Yard Lawn Outdoor Water Play Activities
- Price
- £32.81
- Rating
- 3.8/5
- Reviews
- 638
- Age
- 3y ago
Newest
by launch dateEvoio Water Slide 1000cm/32.8ft Inflatable Water Slide for Garden with 2 Double Racing Lanes & 2 Body Boards Lawn Waterslide Outdoor for Yard Backyard Summer Play Garden Water Games Splash Water Slip
- Price
- £80.03
- Rating
- 4.2/5
- Reviews
- 141
- Age
- 6mo ago
KQWVZ 15.7ft/480cm Water Slides and 2 Bodyboards Lawn Water Slides with Sprinkler Slip And Slide Water Slide For Kids Garden Water Slide for Kids Adults Outdoor Water Play Activities
- Price
- £23.29
- Rating
- 2.5/5
- Reviews
- 10
- Age
- 6mo ago
Aycsiyana 900 x 220 cm Slip Lawn Water Slide for Adults with 2 Bodyboards
- Price
- £41.79
- Rating
- 3.7/5
- Reviews
- 26
- Age
- 6mo ago
CHANCCI Water Slides 15.7ft/480cm Water Slide Mat With 2 Inflatable Boards Lawn Slide Summer Slip Waterslides Garden Toy in Sprinkler for Kids Adults Fun Backyard Summer Outdoor (B)
- Price
- £21.53
- Rating
- 2.9/5
- Reviews
- 34
- Age
- 7mo ago
Water Slide Mat 15.7ft/480cm Slip Slide With 2 Bodyboards Summer Lawn Slide
- Price
- £22.39
- Rating
- 2.4/5
- Reviews
- 23
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
83
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
45%
Top 20: 87%
Open market
13%
- JOYIN33%
- Sloosh21%
- Bestway20%
- BANZAI7%
- Aycsiyana4%
- Hlayshing3%
- Open — no brand owns it (9 brands, 13%)
Demand
Slip and Slide search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 63.8×
Search terms
Top Slip and Slide search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- slip and slide224K/yr
- water slide147K/yr
- slip and slide water slide for kids82K/yr
- slip n slide40K/yr
- water slides for garden inflatable28K/yr
- water slide inflatable28K/yr
- slip and slide water slide for adults19K/yr
- waterslide19K/yr
- water slide for garden17K/yr
- inflatable slip and slide13K/yr
Reviews and returns
What reviews say buyers love and hate about Slip and Slide
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Lack of durability
Ripped straight away
The durability is terrible
Rubbish product
Awful quality
Low quality not worth the cost
doesnt do as it says
Not as advertised
Its nothing like the pictures
Quite expensive for what it is
The price is a little high for what it is
Not worth the money
then it burst sadly
Broken-doesnt fill up when hose attached
Wont inflate and all the seems are unstuck including water so doesnt spray properly
Love
Fun times
Awesome fun
Super summer fun
Excellent Value
Good value
Well worth it
its very easy to put together
Easy to set up
Setup is fairly simple, just needs a good flat lawn and a hose
good quality
Great product
Well made
Size is good
The slide itself is a good length
The size is just right for little ones
Return
0.5% Return rate 25% Fixable by listing
The pegs to hold down the slide did not fit
It's huge
slightly too small for adults
Lack of durability
Ripped straight away
The durability is terrible
doesnt do as it says
Not as advertised
Its nothing like the pictures
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Slip and Slide questions
Answered from the same tracked data.