slip and slide
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible£34.62avg listing price — sweet spot $15–$100
Market size
Good£710K£710K/yr · 691K searches
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,792.29avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Price range
Okay£6.82–£256.33cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, slip and slide is a £710K/yr Amazon United Kingdom market (691K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 71/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
slip and slide market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £519K–£692K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #87
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 90%
- Out of stock
- 6.4%
- Avg brand age
- 32 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
83
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
45%
Top 20: 87%
Open market
13%
- JOYIN33%
- Sloosh21%
- Bestway20%
- BANZAI7%
- Aycsiyana4%
- Hlayshing3%
- Open — no brand owns it (9 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 63.8×
Top slip and slide search terms
- slip and slide224K/yr
- water slide147K/yr
- slip and slide water slide for kids82K/yr
- slip n slide40K/yr
- water slides for garden inflatable28K/yr
- water slide inflatable28K/yr
- slip and slide water slide for adults19K/yr
- waterslide19K/yr
- water slide for garden17K/yr
- inflatable slip and slide13K/yr
Top slip and slide products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JOYIN 685cm Water Slides and 2 Bodyboards Lawn Waterslides Summer Water Toy with Build in Sprinkler for Backyard Outdoor Water Fun for Kids Adults
JOYIN£28.683.8★6,478 rev
JOYIN 19.2ft x 35.5in/584.2 * 90.1cm Water Slide with 1 Bodyboard Summer Toy with Build in Sprinkler for Backyard and Outdoor Water Toys Play
JOYIN£20.264.1★780 rev
Bestway H20GO Double Lane Slip and Slide Inflatable Water Slide for Kids Summer Garden Outdoor Toy with Built-in Sprinklers and Drench Pool
Bestway£13.113.9★2,717 rev
Bestway H20GO Single Lane Slip and Slide Inflatable Water Slide for Kids Summer Garden Outdoor Toy with Built-in Sprinklers and Drench Pool
Bestway£6.823.9★2,717 rev
Sloosh 18ft/548cm Triple Lanes Water Slides and 3 bodyboards Backyard Lawn Water Slides with Sprinkler for Kids Adults Outdoor Water Toy fun in summer for Kids Adults
Sloosh£37.533.8★1,061 rev
Newest
by launch date
Evoio Water Slide 1000cm/32.8ft Inflatable Water Slide for Garden with 2 Double Racing Lanes & 2 Body Boards Lawn Waterslide Outdoor for Yard Backyard Summer Play Garden Water Games Splash Water Slip
Evoio£80.03141 rev
KQWVZ 15.7ft/480cm Water Slides and 2 Bodyboards Lawn Water Slides with Sprinkler Slip And Slide Water Slide For Kids Garden Water Slide for Kids Adults Outdoor Water Play Activities
KQWVZ£23.2910 rev
Aycsiyana 900 x 220 cm Slip Lawn Water Slide for Adults with 2 Bodyboards
Aycsiyana£41.7926 rev
CHANCCI Water Slides 15.7ft/480cm Water Slide Mat With 2 Inflatable Boards Lawn Slide Summer Slip Waterslides Garden Toy in Sprinkler for Kids Adults Fun Backyard Summer Outdoor (B)
CHANCCI£21.5334 rev
Water Slide Mat 15.7ft/480cm Slip Slide With 2 Bodyboards Summer Lawn Slide
Hlayshing£22.3923 rev
Trending
90-day click momentum
Jambo Premium Slip Splash and Slide with 3 Bodyboards 488 cm/ 16ft Slide Heavy Duty Water Slide with Advanced 3-Way Water Sprinkler System Backyard Waterslide Outdoor Water Toys
Jambo£32.754.0★
KQWVZ 15.7ft/480cm Water Slides and 2 Bodyboards Lawn Water Slides with Sprinkler Slip And Slide Water Slide For Kids Garden Water Slide for Kids Adults Outdoor Water Play Activities
KQWVZ£23.292.5★
Evoio Water Slide 1000cm/32.8ft Inflatable Water Slide for Garden with 2 Double Racing Lanes & 2 Body Boards Lawn Waterslide Outdoor for Yard Backyard Summer Play Garden Water Games Splash Water Slip
Evoio£80.034.2★
Hyhuiyin Lawn Water Slide with 2 Bodyboards 15.7ft/480cm Waves Water Slide and Slip Sprinkler Inflatable Water Slide Double Lane Slip&Slide Water Slides for Kids Adults Outdoor Water Play Activities
Hyhuiyin£22.653.2★
Sloosh 22.5ft/685.8cm Double Lawn Water Slide Heavy Duty Lawn Water Slide with Sprinkler and 2 Inflatable Boards for Kids and Adults Party in Summer Yard Lawn Outdoor Water Play Activities
Sloosh£32.813.8★
What buyers say about slip and slide
What buyers praise and complain about, mined from review topics.What buyers love
“Fun times”
“Excellent Value”
“its very easy to put together”
“good quality”
“Size is good”
“It is durable”
“mat is slippery enough”
“Excellent water slide”
“The material feels quite durable”
“so easy to initiate”
What buyers complain about
“Lack of durability”
“Rubbish product”
“doesnt do as it says”
“Quite expensive for what it is”
“then it burst sadly”
“My grandsons were so upset as the slide wasn't wet enough to slide down it”
“You cannot slide down it”
“not as sturdy as hoped”
“The pegs to hold down the slide did not fit”
“The pvc mat is thick”
Top return reasons
Common questions
- Is slip and slide profitable to sell on Amazon United Kingdom?
- The niche generates £710K/yr across 31 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (71/100).
- How competitive is the slip and slide niche?
- 15 brands and 83 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in slip and slide?
- Top complaints mined from reviews: Durability, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.5%.
- When does demand for slip and slide peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 63.8× the quietest.
- What does it cost to enter the slip and slide niche?
- Listings span £6.82–£256.33; the average listing price is £34.62 (sweet spot $15–$100). The average incumbent carries 1,792 reviews — the moat a new listing must climb.