Rubber Ring
PassRubber Ring scores 71 out of 100, a Pass. Shoppers spend $191K a year here, search demand grew +372.1% this quarter, and returns run at 0.7% of orders.
- Flapen Score
- 71 / 100Top 1% of 1,773 Toys & Games niches · +27 vs the category median of 4471
- Market size
- £191K/yr470K searches / yr
- 90-day growth
- +372.1%search demand this quarter
- Competition
- 39%top-5 click share · 33 brands · 98 sellers
Flapen Score
Rubber Ring against its category
The dotted line is the Toys & Games average. Past it, Rubber Ring is stronger. Inside it, weaker.
Market
The Rubber Ring market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rubber Ring 470K times last year and spent an estimated £191K. The top 5 brands take 54% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 71 out of 100, a Pass.
01 · Demand
4.7% of searches ended in a purchase last week.
Shoppers searched for this 470K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +372.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £191K a year.
- Searches, last 12 months
- 470K
- Growth, 90 days vs prior 90
- +372.1%
- Conversion, latest week
- 4.7%
- Market size, estimated
- £191Ka year
- Peak month
- July11.2× the quietest month
- Top search term
- rubber ring100K searches a year
02 · Price
A sale here is worth £8.62.
Listings sell for £8.62 on average, from £2.68 to £24.66. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £8.62 that is £2K to £4K a year per listing.
- Average price
- £8.62under the $15 to $100 sweet spot
- Price range
- £2.68–£24.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #369 within Sports Toys & Outdoor. It carries 1,343 reviews at 3.98 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 96%
- Out of stock, average day
- 5.4%
- Average rank
- #369in Sports Toys & Outdoor
- Average rating
- 3.98 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,343per listing
- Listings tracked
- 57
04 · Newcomers
Amazon counts 1 of last year's 15 launches as successful.
15 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Rubber Ring products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Intex Giant Tyre Swim Ring 91cm Inflatable Pool Tube with Realistic Car Tyre Print Black Water Float for Summer Pool and Beach Use Max 60kg
- Price
- £4.42
- Rating
- 4.3/5
- Reviews
- 6,237
- Age
- 24y ago

JOYIN Pool Inflatable Swimming Rings 82.5cm (3 Pack) Rubber Ring for Kids and Adults Inflatable Pool Floats Fruit Pool Tubes Inflatable Pool Toys for Swimming Pool Party Decorations
- Price
- £13.26
- Rating
- 4.5/5
- Reviews
- 8,329
- Age
- 8y ago

Intex Sprinkle Donut Tube 114cm Inflatable Swim Ring with Realistic Donut Print Pool Float for Summer Water Fun Multi Colour Max 100kg
- Price
- £4.99
- Rating
- 4.6/5
- Reviews
- 5,875
- Age
- 8y ago

Inflatable Swimming Ring Watermelon Durable Rubber Ring Inflatable Pool Floats Swimming Pool Inflatables Perfect for Pool Beach Party
- Price
- £4.61
- Rating
- 3.7/5
- Reviews
- 28
- Age
- 3y ago

Splosh Inflatable 90cm Rubber Rings Set of 3 Fruit Swimming Ring Pool Toys
- Price
- £8.95
- Rating
- 4.1/5
- Reviews
- 77
- Age
- 1y ago
Trending
90-day click momentum
Zollen Silicone Wedding Rings for Women 1/4/7 Packs -Stackable Silicone Rubber Wedding Bands - Innovative Flower & Vine Collection size 07
- Price
- £8.05
- Rating
- 3.8/5
- Reviews
- 2,883
- Age
- 5y ago

SPLASH! Inflatable Swimming Ring 90cm - Durable PVC Inflatable Ring Pool Float Supports up to 80kg - Pool Inflatables for Adults and Kids - Certified Safe Easy to Deflate Inflate - Watermelon
- Price
- £6.47
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 2y ago

Chennyfun Inflatable Swimming Ring Set 2 Pack Lemon And Orange Rubber Ring
- Price
- £12.01
- Rating
- 4.0/5
- Reviews
- 42
- Age
- 1y ago

Chennyfun 6PCS Inflatable Pool Floats for Kids Adults
- Price
- £14.52
- Rating
- 3.9/5
- Reviews
- 64
- Age
- 1y ago

Pool Inflatables Swimming Rings Set 90cm 3 Pcs
- Price
- £14.37
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 7mo ago
Newest
by launch date
Swimming Rings Inflatable Ring Rubber Ring for Swimming Swimming Tube Pool Float Watermelon Swimming Tube Water Fun Beach Pool Toys for Adults Youths Summer Party(75cm)
- Price
- £7.59
- Rating
- 3.8/5
- Reviews
- 87
- Age
- 4mo ago

Pool Inflatables Swimming Rings Set 90cm 3 Pcs
- Price
- £14.37
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 7mo ago

Splosh Inflatable 90cm Rubber Rings Set of 3 Fruit Swimming Ring Pool Toys
- Price
- £8.95
- Rating
- 4.1/5
- Reviews
- 77
- Age
- 1y ago

Spider Rubber Rings for Kids Superhero Swimming Ring 3-10 Years PVC Cartoon Inflatable Pool Rings Spiderhero Pool Floating Ring Toy for Boys Girls Summer Beach Pool Party Water Sports
- Price
- £6.14
- Rating
- 4.1/5
- Reviews
- 47
- Age
- 1y ago

Chennyfun 6PCS Inflatable Pool Floats for Kids Adults
- Price
- £14.52
- Rating
- 3.9/5
- Reviews
- 64
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
33 rising
Sellers
98
Top-5 brand share
54%
Top 20: 90%
Top-5 click share
39%
Top 20: 70%
Open market
40%
- Intex23%
- JOYIN10%
- Bestway8%
- POPOYU7%
- Chennyfun6%
- sanvpwsan6%
Demand
Rubber Ring search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 11.2×
Search terms
Top Rubber Ring search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rubber ring100K/yr
- inflatable ring42K/yr
- rubber rings for adults38K/yr
- rubber rings for kids36K/yr
- pool ring29K/yr
- swim ring27K/yr
- pool inflatable rings16K/yr
- swimming ring29K/yr
- kids rubber ring20K/yr
- rubber rings19K/yr
Reviews and returns
What reviews say buyers love and hate about Rubber Ring
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smaller than expected
Quite a small opening
It's huge
Deflated within an hour
Kept deflating
deflates within seconds
Burst the first day
Not as durable as expected
Lasted an hour
Not as described
Not as advertised
Misleading photos
Absolutely rubbish
Not great quality
they arent the most robust quality
Love
Seem well made
Excellent quality
Good quality and very quick delivery as well
Good for the money
Excellent value for money
Worth every penny
also a good size for my child
Fits well
great size for sharing
quick to inflate
Easy to inflate
simple to deflate
Fun ring
Good fun
provided lots of fun in the pool
Return
0.7% Return rate 58% Fixable by listing
Smaller than expected
Quite a small opening
It's huge
Deflated within an hour
Kept deflating
deflates within seconds
Absolutely rubbish
Not great quality
they arent the most robust quality
Only one didnt stay up
Not fit for purpose
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rubber Ring questions
Answered from the same tracked data.









