72
needoh
Launch itA $2.5M/yr market growing +36.0% this quarter with returns at 0.3% — clears our launch bar.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Incredible£2.5M£2.5M/yr · 20.3M searches
Brand share
Great45%top-5 brand share — no brand owns this niche
Review moat
Great251.42avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Growth
Good+36.0%90-day search growth — must beat 0% to launch
Avg price
Bad£8.15avg listing price — sweet spot $15–$100
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Price range
Bad£0.00–£16.96cheapest to priciest tracked listing — scored on the share inside $15–$100