Pool Toys

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +297.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £639K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

+297.1%

Conversion, latest week

4.8%

Market size, estimated

£639Ka year

Peak month

July8.6× the quietest month

Top search term

pool toys552K searches a year

Listings sell for £10.21 on average, from £1.62 to £26.37. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At £10.21 that is £10K to £13K a year per listing.

Average price

£10.21under the $15 to $100 sweet spot

Price range

£1.62–£26.37

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

1,000–1,250

Revenue per listing a year

£10K–£13K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #22 within Baby & Toddler Toys. It carries 3,161 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

6.6%

Average rank

#22in Baby & Toddler Toys

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,161per listing

Listings tracked

38

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

27 months