67
wedding card
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Great+106.6%90-day search growth — must beat 0% to launch
Review moat
Great267.43avg incumbent reviews — the moat a new listing must climb
Brand share
Great53%top-5 brand share — no brand owns this niche
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Competition
Great34%top-5 click share — an open shelf
Market size
Good£346K£346K/yr · 1.0M searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£3.98avg listing price — sweet spot $15–$100
Price range
Bad£1.55–£8.89cheapest to priciest tracked listing — scored on the share inside $15–$100