Anniversary Card for Wife
PassAnniversary Card for Wife scores 66 out of 100, a Pass. Shoppers spend $182K a year here, search demand grew +90.1% this quarter, and returns run at 0.1% of orders.
- Flapen Score
- 66 / 100Top 2% of 835 Stationery & Office Supplies niches · +19 vs the category median of 4766
- Market size
- £182K/yr286K searches / yr
- 90-day growth
- +90.1%search demand this quarter
- Competition
- 36%top-5 click share · 31 brands · 53 sellers
Flapen Score
Anniversary Card for Wife against its category
The dotted line is the Stationery & Office Supplies average. Past it, Anniversary Card for Wife is stronger. Inside it, weaker.
Market
The Anniversary Card for Wife market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Anniversary Card for Wife 286K times last year and spent an estimated £182K. The top 5 brands take 46% of clicks. Demand peaks in Jun–Jul–Aug–Sep. Flapen scores it 66 out of 100, a Pass.
01 · Demand
12.9% of searches ended in a purchase last week.
Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved +90.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £182K a year.
- Searches, last 12 months
- 286K
- Growth, 90 days vs prior 90
- +90.1%
- Conversion, latest week
- 12.9%
- Market size, estimated
- £182Ka year
- Peak month
- August4.5× the quietest month
- Top search term
- anniversary card for wife120K searches a year
02 · Price
A sale here is worth £4.95.
Listings sell for £4.95 on average, from £2.63 to £11.82. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £4.95 that is £2K to £4K a year per listing.
- Average price
- £4.95under the $15 to $100 sweet spot
- Price range
- £2.63–£11.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #404 within Cards & Card Stock. It carries 441 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 98%
- Out of stock, average day
- 4.3%
- Average rank
- #404in Cards & Card Stock
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 441per listing
- Listings tracked
- 49
04 · Newcomers
Amazon counts 1 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Anniversary Card for Wife products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Anniversary Card for Wife with Envelope - Traditional Design Wife Anniversary Card Eco-friendly - Perfect Wedding Greeting card for Her - Made in the UK
- Price
- £3.72
- Rating
- 4.7/5
- Reviews
- 346
- Age
- 2y ago
UK Greetings | Wedding Anniversary Card for Wife | Gorgeous Design
- Price
- £3.59
- Rating
- 4.7/5
- Reviews
- 2,056
- Age
- 4y ago
Piccadilly Greetings Gorgeous Wife On Our Anniversary Card - Piccadilly Cards - 9 x 6.25 Inches green|peach|beige
- Price
- £3.41
- Rating
- 4.6/5
- Reviews
- 588
- Age
- 7y ago
Maise & Rose Wife Anniversary Card We Were Ment To Bee 173
- Price
- £4.04
- Rating
- 4.7/5
- Reviews
- 102
- Age
- 1y ago
Large Wife Anniversary Card - (JJ-V122) - Love Birds - Velvet Range - Embossed Foil and Flitter Finish
- Price
- £4.82
- Rating
- 4.7/5
- Reviews
- 1,683
- Age
- 10y ago
Trending
90-day click momentum
Tulolvae Anniversary Card for Wife Wooden Heart Happy Wedding Anniversary Greeting Cards for Wonderful Wife from Husband Romantic Lovely Design Gifts for Wife Couple
- Price
- £6.26
- Rating
- 4.6/5
- Reviews
- 64
- Age
- 4mo ago
Anniversary Card for Wife with Keepsake Promise Cards A5 Size + Wallet Size Envelope Included UK Made (Happy Anniversary For Wife design 1)
- Price
- £5.08
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 7mo ago
Traditional Anniversary Card Wife - 9 x 6 inches - Regal Publishing
- Price
- £3.20
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 3y ago
Tenare Wife Anniversary Card with White Envelope and Engraved Lover Keyring Wedding Gifts for Her Hearts and Roses Love Anniversary Greeting Cards from Husband Boyfriend Soulmate
- Price
- £7.53
- Rating
- 4.6/5
- Reviews
- 163
- Age
- 2y ago
Piccadilly Greetings Gorgeous Wife On Our Anniversary Card - Piccadilly Cards - 9 x 6.25 Inches green|peach|beige
- Price
- £3.41
- Rating
- 4.6/5
- Reviews
- 588
- Age
- 7y ago
Newest
by launch dateTulolvae Anniversary Card for Wife Wooden Heart Happy Wedding Anniversary Greeting Cards for Wonderful Wife from Husband Romantic Lovely Design Gifts for Wife Couple
- Price
- £6.26
- Rating
- 4.6/5
- Reviews
- 64
- Age
- 4mo ago
Anniversary Card for Wife with Keepsake Promise Cards A5 Size + Wallet Size Envelope Included UK Made (Happy Anniversary For Wife design 1)
- Price
- £5.08
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 7mo ago
Me to You Tatty Teddy Happy Anniversary Card To My Beautiful Wife With Insert 6 x 9 Inches (15 x 22 Cms) - Official Collection
- Price
- £3.49
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 11mo ago
Anniversary Card for Wife. Branch of Hearts Design. Card with Kraft Envelope. 150x150mm when folded. Message inside. Made in Britain.
- Price
- £2.93
- Rating
- 4.8/5
- Reviews
- 41
- Age
- 1y ago
Anniversary Card for Wife. Hanging Heart Design. Textured Card with Red Envelope. 150x150mm when folded. Blank inside. Made in Britain.
- Price
- £2.94
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
31 rising
Sellers
53
Top-5 brand share
46%
Top 20: 93%
Top-5 click share
36%
Top 20: 78%
Open market
47%
- Piccadilly Greetings14%
- UK Greetings10%
- Crazy Little Things9%
- Jonny Javelin7%
- Nigel Quiney7%
- Absolutely Yours7%
Demand
Anniversary Card for Wife search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 4.5×
Search terms
Top Anniversary Card for Wife search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- anniversary card for wife120K/yr
- wife anniversary card48K/yr
- wedding anniversary card wife42K/yr
- wife anniversary card from husband24K/yr
- wedding anniversary card for wife11K/yr
- anniversary card wife13K/yr
- anniversary cards for wife13K/yr
- wife wedding anniversary card8K/yr
- wedding anniversary cards wife7K/yr
Reviews and returns
What reviews say buyers love and hate about Anniversary Card for Wife
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The card is quite small
much bigger than I thought it would be
Smaller than expected
May seem expensive
It may have been more expensive than others
Not cheap at all £9.99
Poor quality of card used
Poor quality product
not of great quality
A bit boring
Caused a bit of amusement
A bit boring really
no glue strip on envelope
Love
Beautifully made card
Good quality card
Brilliant quality
good value
Good price
Value for money
Beautifully designed card
Good design as described
The card was a really nice design
good size
great card good size
a decent size. not too big or too small
As described
Exactly as depicted
Just what I wanted
Return
0.1% Return rate 46% Fixable by listing
The card is quite small
much bigger than I thought it would be
Smaller than expected
Poor quality of card used
Poor quality product
not of great quality
no glue strip on envelope
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Anniversary Card for Wife questions
Answered from the same tracked data.