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Anniversary Card for Wife

Pass

Anniversary Card for Wife scores 66 out of 100, a Pass. Shoppers spend an estimated $182K a year here, search demand grew +90.1% this quarter, and an estimated 0.1% of orders come back.

Flapen Score
66
66 / 100
Top 2% of 835 Stationery & Office Supplies niches · +19 vs the category median of 47
Market size
£182K/yr286K searches / yr
90-day growth
+90.1%search demand this quarter
Competition
36%top-5 click share · 31 brands · 53 sellers

Flapen Score

Anniversary Card for Wife against its category

The dotted line is the Stationery & Office Supplies average. Past it, Anniversary Card for Wife is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anniversary Card for Wife market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anniversary Card for Wife 286K times last year and spent an estimated £182K. The top 5 brands take 46% of clicks. Demand peaks in Jun–Jul–Aug–Sep. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 12.9% of those searches ended in a purchase.

Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved +90.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £182K a year.

Searches, last 12 months
286K
Growth, 90 days vs prior 90
+90.1%
Conversion, latest week
12.9%
Market size, estimated
£182Ka year
Peak month
August4.5× the quietest month
Top search term
anniversary card for wife120K searches a year

02 · Price

A sale here is worth £4.95.

Listings sell for £4.95 on average, from £2.63 to £11.82. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £4.95 that is £2K to £4K a year per listing.

Average price
£4.95under the $15 to $100 sweet spot
Price range
£2.63–£11.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #404 within Cards & Card Stock. It carries 441 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
98%
Out of stock, average day
4.3%
Average rank
#404in Cards & Card Stock
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
441per listing
Listings tracked
49

04 · Newcomers

1 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Anniversary Card for Wife products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

£0£5K£11K£16K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 rising

Sellers

53

Est. top-5 brand share

46%

Top 20: 93%

Est. top-5 click share

36%

Top 20: 78%

Open market

47%

  • Piccadilly Greetings14%
  • UK Greetings10%
  • Crazy Little Things9%
  • Jonny Javelin7%
  • Nigel Quiney7%
  • Absolutely Yours7%

Demand

Anniversary Card for Wife search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 4.5×

Search terms

Top Anniversary Card for Wife search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • anniversary card for wife120K/yr
  • wife anniversary card48K/yr
  • wedding anniversary card wife42K/yr
  • wife anniversary card from husband24K/yr
  • wedding anniversary card for wife11K/yr
  • anniversary card wife13K/yr
  • anniversary cards for wife13K/yr
  • wife wedding anniversary card8K/yr
  • wedding anniversary cards wife7K/yr

Reviews and returns

What reviews say buyers love and hate about Anniversary Card for Wife

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
0.1%of orders come back
“The card is quite small”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Anniversary Card for Wife questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data