16th Birthday Card

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months

226K

Growth, 90 days vs prior 90

-4.9%

Conversion, latest week

9.2%

Market size, estimated

£87Ka year

Peak month

September1.6× the quietest month

Top search term

16th birthday card95K searches a year

Listings sell for £4.19 on average, from £2.53 to £13.47. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £4.19 that is £1K to £2K a year per listing.

Average price

£4.19under the $15 to $100 sweet spot

Price range

£2.53–£13.47

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

£1K–£2K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

78% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #2,255 within Cards & Card Stock. It carries 270 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

94%

Out of stock, average day

5.7%

Average rank

#2,255in Cards & Card Stock

Average rating

4.64 starsAmazon United Kingdom average 4.36 stars

Average reviews

270per listing

Listings tracked

63

28 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

28

Successful launches

1Amazon's first-year sales bar

Average brand age

24 months