16th birthday card
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($2.53–$13.47) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Review moat
Great270.06avg incumbent reviews — the moat a new listing must climb
Competition
Great30%top-5 click share — an open shelf
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£87K£87K/yr · 226K searches
Avg price
Bad£4.19avg listing price — sweet spot $15–$100
Price range
Bad£2.53–£13.47cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, 16th birthday card is a £87K/yr Amazon United Kingdom market (226K searches/yr). The top 5 brands hold 38% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
16th birthday card market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- £84K–£105K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #2,255
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 78%
- Out of stock
- 5.7%
- Avg brand age
- 24 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
42 rising
Sellers
58
Top-5 brand share
38%
Top 20: 84%
Top-5 click share
30%
Top 20: 67%
Open market
57%
- Stuff413%
- Maise & Rose9%
- Piccadilly Greetings7%
- HOMANGA5%
- LimaLima5%
- Gosknor5%
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — -4.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top 16th birthday card search terms
- 16th birthday card95K/yr
- 16th birthday card boy25K/yr
- 16th birthday card girl24K/yr
- 16 birthday card25K/yr
- niece 16th birthday card10K/yr
- 16 birthday card boy8K/yr
- birthday card 16 year old girl6K/yr
- happy 16th birthday card6K/yr
- 16 birthday card girl6K/yr
- 16th birthday cards6K/yr
Top 16th birthday card products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Maise & Rose 16th Birthday Card For Girl Sweet 16 Birthday Balloon Card 193
Maise & Rose£4.034.6★73 rev
16th Birthday Cards for Girls Pink Glitter Balloons
Stuff4£3.374.6★314 rev
LimaLima 16th Birthday Card For Boys Funny Its A Big One Gift Perfect For Son Grandson Brother & Nephew
LimaLima£3.254.9★38 rev
Happy 16th Birthday Pop-Up Card Shiny 3D Pop up with Envelope & Greeting Creative Boxed Birthday Sweet Cards Best 16 Year Old Girl Daughter Granddaughter Gift Decoration from Mom Dad
Gosknor£5.134.6★541 rev
HOMANGA 16th Birthday Card 2010 Birthday Gifts with 16 Badge for Boys Son
HOMANGA£4.074.7★957 rev
Newest
by launch date
16th Birthday Card for Boys & Girls 3D Pop Up Birthday Greeting Card Black & Gold 16 Years Old Birthday Decorations & Gifts for Him or Her Ideal for Son Daughter Sister and Special Cousin
OLOSONG£6.0975 rev
16th Birthday Card Gift for Boys and Girls Graffiti Style Design Happy 16 Years Old Birthday Greeting Card with Vibrant Yellow Envelope - Size 14cm
Felbridge Studio£3.0810 rev
Zuimei 16th Birthday Gifts for Girls Socks with Keyring and Present Bag
Zuimei£4.9570 rev
16th Birthday Cards for Girls Fantastically Fabulous
Stuff4£3.2923 rev
Awrmoo 16th Birthday Cards for Girl Daughter 3D Pop Up 16th Birthday Card Gifts for Granddaughter Niece Back In 2010 Rose Gold 16 Year Old Birthday Decorations Ideas for Friends Sister Bestie Her
Awrmoo£7.83466 rev
Trending
90-day click momentumZuimei 16th Birthday Gifts for Girls Socks with Keyring and Present Bag
Zuimei£4.954.5★
16th Birthday Card for Boys & Girls 3D Pop Up Birthday Greeting Card Black & Gold 16 Years Old Birthday Decorations & Gifts for Him or Her Ideal for Son Daughter Sister and Special Cousin
OLOSONG£6.094.6★
16th Birthday Cards for Girls Fantastically Fabulous
Stuff4£3.294.7★
16th Birthday Card - Back in 2010 In This Year Card Greeting Card for Boys and Girls Birthday Cards for Girls Birthday Cards for Boys 16th Anniversary Card A5
Gift Monster£4.134.6★
Awrmoo 16th Birthday Cards for Girl Daughter 3D Pop Up 16th Birthday Card Gifts for Granddaughter Niece Back In 2010 Rose Gold 16 Year Old Birthday Decorations Ideas for Friends Sister Bestie Her
Awrmoo£7.834.7★
What buyers say about 16th birthday card
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely card good quality”
“Worth the money”
“Looks just like the picture”
“Great design”
“Good size”
“Fun card”
“the colours are clear”
“A lovely, well-made gift that was lived by my daughter”
“Lovely card - simple”
“Easy to construct”
What buyers complain about
“I thought it was larger”
“It just looks cheap and boring”
“Very misleading description”
“I didn't want beige/brown writing”
“on pulling up to write on it”
“not worth the money charged”
“creased when it arrived”
Top return reasons
Common questions
- Is 16th birthday card profitable to sell on Amazon United Kingdom?
- The niche generates £87K/yr across 63 tracked products. 1 of 28 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Worth a look (54/100).
- How competitive is the 16th birthday card niche?
- 42 brands and 58 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in 16th birthday card?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.2%.
- When does demand for 16th birthday card peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the 16th birthday card niche?
- Listings span £2.53–£13.47; the average listing price is £4.19 (sweet spot $15–$100). The average incumbent carries 270 reviews — the moat a new listing must climb.