30th Birthday Card
MaybeReturns run at only 0.2% of orders. But prices span $2.05–$15.77, mostly outside the sweet spot, so 30th Birthday Card is a Maybe.
- Flapen Score
- 56 / 100Top 13% of 835 Stationery & Office Supplies niches · +9 vs the category median of 4756
- Market size
- £147K/yr355K searches / yr
- 90-day growth
- -1.9%search demand this quarter
- Competition
- 32%top-5 click share · 34 brands · 52 sellers
Flapen Score
30th Birthday Card against its category
The dotted line is the Stationery & Office Supplies average. Past it, 30th Birthday Card is stronger. Inside it, weaker.
Market
The 30th Birthday Card market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 30th Birthday Card 355K times last year and spent an estimated £147K. The top 5 brands take 46% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
9.9% of searches ended in a purchase last week.
Shoppers searched for this 355K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.
- Searches, last 12 months
- 355K
- Growth, 90 days vs prior 90
- -1.9%
- Conversion, latest week
- 9.9%
- Market size, estimated
- £147Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- 30th birthday card198K searches a year
02 · Price
A sale here is worth £4.20.
Listings sell for £4.20 on average, from £2.05 to £15.77. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £4.20 that is £1K to £2K a year per listing.
- Average price
- £4.20under the $15 to $100 sweet spot
- Price range
- £2.05–£15.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£2K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #1,959 within Cards & Card Stock. It carries 290 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 6.1%
- Average rank
- #1,959in Cards & Card Stock
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 290per listing
- Listings tracked
- 59
04 · Newcomers
Amazon counts 0 of last year's 29 launches as successful.
29 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 29
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top 30th Birthday Card products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
The Year that Was 1996 - Special 30th Birthday Card Book with Details about the Year of Birth 30 Gift Thirty (1996)
- Price
- £5.63
- Rating
- 4.7/5
- Reviews
- 264
- Age
- 4mo ago

UNMOT 30th Birthday Card for Women Happy 30th Card for Her with Envelope
- Price
- £3.32
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 8mo ago

Me To You Tatty Teddy Its Your 30th Luxury Gold Embellished Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.11
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 6mo ago

30th Birthday Card Gifts for Women Men Back in 1996 Nostalgic Milestone
- Price
- £4.16
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 4mo ago

Central 23 30th Birthday Card - RIP Twenties - Funny Birthday Cards for Women Men Age 30 - Daughter Granddaughter - Him Her - 30 Year Old - Comes With Fun Stickers
- Price
- £3.49
- Rating
- 4.7/5
- Reviews
- 339
- Age
- 4y ago
Trending
90-day click momentum
The Year that Was 1996 - Special 30th Birthday Card Book with Details about the Year of Birth 30 Gift Thirty (1996)
- Price
- £5.63
- Rating
- 4.7/5
- Reviews
- 264
- Age
- 4mo ago

30th Birthday Card Gifts for Women Men Back in 1996 Nostalgic Milestone
- Price
- £4.16
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 4mo ago

Belloxis 30th Birthday Gifts for Women Cosy Grip Socks
- Price
- £5.80
- Rating
- 4.6/5
- Reviews
- 655
- Age
- 1y ago

Me To You Tatty Teddy Its Your 30th Luxury Gold Embellished Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.11
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 6mo ago

UNMOT 30th Birthday Card for Women Happy 30th Card for Her with Envelope
- Price
- £3.32
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 8mo ago
Newest
by launch date
The Year that Was 1996 - Special 30th Birthday Card Book with Details about the Year of Birth 30 Gift Thirty (1996)
- Price
- £5.63
- Rating
- 4.7/5
- Reviews
- 264
- Age
- 4mo ago

30th Birthday Card Gifts for Women Men Back in 1996 Nostalgic Milestone
- Price
- £4.16
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 4mo ago

Me To You Tatty Teddy Its Your 30th Luxury Gold Embellished Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.11
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 6mo ago

Personalised 30th Birthday Card Thirtieth Milestone Greeting Card with Envelope Elegant Black and White Typography for 30 Year Old Women Mother Mum Wife Niece Aunt Auntie Friend Her
- Price
- £3.35
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 8mo ago

UNMOT 30th Birthday Card for Women Happy 30th Card for Her with Envelope
- Price
- £3.32
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
34 falling
Sellers
52
Top-5 brand share
46%
Top 20: 91%
Top-5 click share
32%
Top 20: 69%
Open market
48%
- Central 2313%
- Maise & Rose9%
- the lazy panda card company9%
- Stuff47%
- Me To You7%
- UNMOT7%
Demand
30th Birthday Card search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top 30th Birthday Card search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 30th birthday card198K/yr
- 30th birthday card for women40K/yr
- 30th birthday cards for men27K/yr
- 30th birthday card for men11K/yr
- 30th birthday cards for women9K/yr
- sister 30th birthday card9K/yr
- happy 30th birthday card8K/yr
- 30th birthday card for him7K/yr
- funny 30th birthday card9K/yr
- male 30th birthday card6K/yr
Reviews and returns
What reviews say buyers love and hate about 30th Birthday Card
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Card is large
Smaller than I thought
Smaller than shown
Certainly not worth the money
Really disappointing for the price
Not worth the money
Poor cheap quality card
Cheap looking
the envelope had no glue on it
The card is a really horrible cheap plastic
Love
Amazing quality
Good quality card
Good quality bag
good value fur money
Good value
well worth the money
As described
exactly as pictured
Does what it says
Bright and colourful
vibrant colours
This bag is nice very sturdy nice colours well made good value
good size
Good size card
Lovley size, my daughter is taking this on holiday with the handy little makeup bag in side
Return
0.2% Return rate 35% Fixable by listing
Card is large
Smaller than I thought
Smaller than shown
Poor cheap quality card
Cheap looking
Certainly not worth the money
Really disappointing for the price
Not worth the money
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 30th Birthday Card questions
Answered from the same tracked data.









