Capybara Pencil Case

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months

202K

Growth, 90 days vs prior 90

-25.4%

Conversion, latest week

3.3%

Market size, estimated

£69Ka year

Peak month

December2.5× the quietest month

Top search term

capybara pencil case100K searches a year

Listings sell for £10.47 on average, from £3.38 to £23.51. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £10.47 that is £0 to £1K a year per listing.

Average price

£10.47under the $15 to $100 sweet spot

Price range

£3.38–£23.51

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 23.9% of listings are out of stock. The average listing ranks #1,111 within Office Supplies. It carries 16 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

98%

Out of stock, average day

23.9%

Average rank

#1,111in Office Supplies

Average rating

4.19 starsAmazon United Kingdom average 4.36 stars

Average reviews

16per listing

Listings tracked

63

40 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 12 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

40

Successful launches

1Amazon's first-year sales bar

Average brand age

12 months