Niece Birthday Cards
MaybeReturns run at only 0.1% of orders. But prices span $2.08–$12.18, mostly outside the sweet spot, so Niece Birthday Cards is a Maybe.
- Flapen Score
- 53 / 100Top 23% of 835 Stationery & Office Supplies niches · +6 vs the category median of 4753
- Market size
- £228K/yr492K searches / yr
- 90-day growth
- -4.1%search demand this quarter
- Competition
- 45%top-5 click share · 23 brands · 40 sellers
Flapen Score
Niece Birthday Cards against its category
The dotted line is the Stationery & Office Supplies average. Past it, Niece Birthday Cards is stronger. Inside it, weaker.
Market
The Niece Birthday Cards market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Niece Birthday Cards 492K times last year and spent an estimated £228K. The top 5 brands take 61% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
13.8% of searches ended in a purchase last week.
Shoppers searched for this 492K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £228K a year.
- Searches, last 12 months
- 492K
- Growth, 90 days vs prior 90
- -4.1%
- Conversion, latest week
- 13.8%
- Market size, estimated
- £228Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- niece birthday cards173K searches a year
02 · Price
A sale here is worth £3.36.
Listings sell for £3.36 on average, from £2.08 to £12.18. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At £3.36 that is £3K to £3K a year per listing.
- Average price
- £3.36under the $15 to $100 sweet spot
- Price range
- £2.08–£12.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £3K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #1,634 within Cards & Card Stock. It carries 257 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 1.7%
- Average rank
- #1,634in Cards & Card Stock
- Average rating
- 4.69 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 257per listing
- Listings tracked
- 42
04 · Newcomers
Amazon counts 1 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Niece Birthday Cards products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Funny Niece Birthday Card Relaxing Bath Cat
- Price
- £3.33
- Rating
- 4.8/5
- Reviews
- 597
- Age
- 1y ago
Me To You Tatty Teddy Lovely Niece Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.11
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 6mo ago
Piccadilly Greetings Contemporary Birthday Card Niece - 9 x 6 inches
- Price
- £2.73
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 6y ago
Hallmark Large Birthday Card for Niece - Classic Balloons Design
- Price
- £2.45
- Rating
- 4.6/5
- Reviews
- 154
- Age
- 4y ago
Piccadilly Greetings GLITTER COATED COCKTAIL & STRAWBERRIES TO A LOVELY NIECE BIRTHDAY GREETING CARD
- Price
- £2.78
- Rating
- 4.6/5
- Reviews
- 228
- Age
- 13y ago
Trending
90-day click momentum
Me To You Tatty Teddy To A Beautiful Niece Luxury Gold Foil Birthday Card Bear With Flowers Gift Boxes And Balloons 6 X 9 Inches - Official Collection
- Price
- £2.51
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Mirelia Birthday Card for Niece Beautiful Floral Butterfly Design with Sentimental Verse Elegant Female Card for Her 20.5 x 13.5 cm with Envelope
- Price
- £4.26
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 3mo ago
Me To You Tatty Teddy Lovely Niece Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.11
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 6mo ago
Birthday Card for Niece. Floral Heart Design with Gold Foiled text. 150x150mm supplied with Envelope. Eco-friendly. Message inside. Made in Britain.
- Price
- £2.92
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 4mo ago
Hallmark Large Birthday Card for Niece - Classic Balloons Design
- Price
- £2.45
- Rating
- 4.6/5
- Reviews
- 154
- Age
- 4y ago
Newest
by launch dateMirelia Birthday Card for Niece Beautiful Floral Butterfly Design with Sentimental Verse Elegant Female Card for Her 20.5 x 13.5 cm with Envelope
- Price
- £4.26
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 3mo ago
Me To You Tatty Teddy To A Beautiful Niece Luxury Gold Foil Birthday Card Bear With Flowers Gift Boxes And Balloons 6 X 9 Inches - Official Collection
- Price
- £2.51
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Birthday Card for Niece. Floral Heart Design with Gold Foiled text. 150x150mm supplied with Envelope. Eco-friendly. Message inside. Made in Britain.
- Price
- £2.92
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 4mo ago
Me To You Tatty Teddy Lovely Niece Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.11
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 6mo ago
Lunella Stationery Niece Birthday Card Cute & Pretty Design Blank Inside With Kraft Envelope
- Price
- £4.05
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
40
Top-5 brand share
61%
Top 20: 98%
Top-5 click share
45%
Top 20: 79%
Open market
34%
- Piccadilly Greetings23%
- Me To You12%
- Stuff411%
- Hallmark8%
- Old English Company6%
- UK Greetings5%
Demand
Niece Birthday Cards search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Niece Birthday Cards search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- niece birthday cards173K/yr
- niece birthday cards adult63K/yr
- niece birthday card57K/yr
- nice birthday card for niece36K/yr
- birthday card niece34K/yr
- birthday card for niece25K/yr
- birthday card niece adult24K/yr
- happy birthday niece card14K/yr
- nice birthday card for niece adult14K/yr
- birthday cards for niece11K/yr
Reviews and returns
What reviews say buyers love and hate about Niece Birthday Cards
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Quite large, so be aware that it requires a large letter stamp if posting it
It smaller than expected
Star rating due to the sticker issue which has resulted in damage to the envelope
Envelope won't stick down
Didnt work /broken
Does not work as described
Expensive and not worth the money
Without that this card is massively overpriced
Slightly pricey
Fell apart after one day
Love
Amazing quality
The card quality is good too
Good quality card
reasonable price
Excellent value for money
Good price
exactly as pictured
Did the job
As described
Told that the colours were beautiful
Colourful and humorous
Vibrant colours
Fun card
Nice funny
A great fun musical pop up card
Return
0.1% Return rate 40% Fixable by listing
Quite large, so be aware that it requires a large letter stamp if posting it
It smaller than expected
Didnt work /broken
Does not work as described
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Niece Birthday Cards questions
Answered from the same tracked data.