Niece Birthday Cards
Niece Birthday Cards shows low returns (0.1%), but prices mostly outside the sweet spot ($2.08–$12.18) keeps it on the watch list.
Flapen Score
Is Niece Birthday Cards profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Niece Birthday Cards is a £228K/yr Amazon United Kingdom market (492K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 53/100.
Niece Birthday Cards: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -4.1% over the last 90 days and 13.8% of searches end in a purchase.
£228K
revenue / yr
Who owns the niche?
The top 5 brands hold 61% of demand, so 39% of the market is open.
39%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 42 products
Top Niece Birthday Cards products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Funny Niece Birthday Card Relaxing Bath Cat
- Price
- £3.33
- Rating
- 4.8/5
- Reviews
- 597
- Age
- 1y ago
Me To You Tatty Teddy Lovely Niece Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.11
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 6mo ago
Piccadilly Greetings Contemporary Birthday Card Niece - 9 x 6 inches
- Price
- £2.73
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 6y ago
Hallmark Large Birthday Card for Niece - Classic Balloons Design
- Price
- £2.45
- Rating
- 4.6/5
- Reviews
- 154
- Age
- 4y ago
Piccadilly Greetings GLITTER COATED COCKTAIL & STRAWBERRIES TO A LOVELY NIECE BIRTHDAY GREETING CARD
- Price
- £2.78
- Rating
- 4.6/5
- Reviews
- 228
- Age
- 13y ago
Trending
90-day click momentum
Me To You Tatty Teddy To A Beautiful Niece Luxury Gold Foil Birthday Card Bear With Flowers Gift Boxes And Balloons 6 X 9 Inches - Official Collection
- Price
- £2.51
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Mirelia Birthday Card for Niece Beautiful Floral Butterfly Design with Sentimental Verse Elegant Female Card for Her 20.5 x 13.5 cm with Envelope
- Price
- £4.26
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 3mo ago
Me To You Tatty Teddy Lovely Niece Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.11
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 6mo ago
Birthday Card for Niece. Floral Heart Design with Gold Foiled text. 150x150mm supplied with Envelope. Eco-friendly. Message inside. Made in Britain.
- Price
- £2.92
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 4mo ago
Hallmark Large Birthday Card for Niece - Classic Balloons Design
- Price
- £2.45
- Rating
- 4.6/5
- Reviews
- 154
- Age
- 4y ago
Newest
by launch dateMirelia Birthday Card for Niece Beautiful Floral Butterfly Design with Sentimental Verse Elegant Female Card for Her 20.5 x 13.5 cm with Envelope
- Price
- £4.26
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 3mo ago
Me To You Tatty Teddy To A Beautiful Niece Luxury Gold Foil Birthday Card Bear With Flowers Gift Boxes And Balloons 6 X 9 Inches - Official Collection
- Price
- £2.51
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Birthday Card for Niece. Floral Heart Design with Gold Foiled text. 150x150mm supplied with Envelope. Eco-friendly. Message inside. Made in Britain.
- Price
- £2.92
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 4mo ago
Me To You Tatty Teddy Lovely Niece Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.11
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 6mo ago
Lunella Stationery Niece Birthday Card Cute & Pretty Design Blank Inside With Kraft Envelope
- Price
- £4.05
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
23 falling
Sellers
40
Top-5 brand share
61%
Top 20: 98%
Top-5 click share
45%
Top 20: 79%
Open market
34%
- Piccadilly Greetings23%
- Me To You12%
- Stuff411%
- Hallmark8%
- Old English Company6%
- UK Greetings5%
Niece Birthday Cards demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.7×
Top Niece Birthday Cards search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- niece birthday cards173K/yr
- niece birthday cards adult63K/yr
- niece birthday card57K/yr
- nice birthday card for niece36K/yr
- birthday card niece34K/yr
- birthday card for niece25K/yr
- birthday card niece adult24K/yr
- happy birthday niece card14K/yr
- nice birthday card for niece adult14K/yr
- birthday cards for niece11K/yr
What reviews say buyers love and hate about Niece Birthday Cards
What buyers mention most, as a share of all reviews.
What buyers love
96% of reviews“Amazing quality”
“reasonable price”
“exactly as pictured”
“Told that the colours were beautiful”
“Fun card”
What buyers complain about
86% of reviews“Quite large, so be aware that it requires a large letter stamp if posting it”
“Star rating due to the sticker issue which has resulted in damage to the envelope”
“Didnt work /broken”
“Expensive and not worth the money”
“Fell apart after one day”
Niece Birthday Cards return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
40%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Niece Birthday Cards questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
