Daughter Birthday Cards

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £479K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-1.6%

Conversion, latest week

8.8%

Market size, estimated

£479Ka year

Peak month

January1.8× the quietest month

Top search term

daughter birthday cards628K searches a year

Listings sell for £3.97 on average, from £2.50 to £12.18. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At £3.97 that is £6K to £8K a year per listing.

Average price

£3.97under the $15 to $100 sweet spot

Price range

£2.50–£12.18

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

1,500–2,000

Revenue per listing a year

£6K–£8K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #1,383 within Cards & Card Stock. It carries 327 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

96%

Out of stock, average day

5.7%

Average rank

#1,383in Cards & Card Stock

Average rating

4.73 starsAmazon United Kingdom average 4.36 stars

Average reviews

327per listing

Listings tracked

50

15 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

3Amazon's first-year sales bar

Average brand age

29 months