Daughter Birthday Cards
MaybeReturns run at only 0.1% of orders. But prices span $2.50–$12.18, mostly outside the sweet spot, so Daughter Birthday Cards is a Maybe.
- Flapen Score
- 58 / 100Top 9% of 835 Stationery & Office Supplies niches · +11 vs the category median of 4758
- Market size
- £479K/yr1.4M searches / yr
- 90-day growth
- -1.6%search demand this quarter
- Competition
- 31%top-5 click share · 29 brands · 51 sellers
Flapen Score
Daughter Birthday Cards against its category
The dotted line is the Stationery & Office Supplies average. Past it, Daughter Birthday Cards is stronger. Inside it, weaker.
Market
The Daughter Birthday Cards market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Daughter Birthday Cards 1.4M times last year and spent an estimated £479K. The top 5 brands take 53% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
8.8% of searches ended in a purchase last week.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £479K a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- -1.6%
- Conversion, latest week
- 8.8%
- Market size, estimated
- £479Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- daughter birthday cards628K searches a year
02 · Price
A sale here is worth £3.97.
Listings sell for £3.97 on average, from £2.50 to £12.18. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At £3.97 that is £6K to £8K a year per listing.
- Average price
- £3.97under the $15 to $100 sweet spot
- Price range
- £2.50–£12.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #1,383 within Cards & Card Stock. It carries 327 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 96%
- Out of stock, average day
- 5.7%
- Average rank
- #1,383in Cards & Card Stock
- Average rating
- 4.73 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 327per listing
- Listings tracked
- 50
04 · Newcomers
Amazon counts 3 of last year's 15 launches as successful.
15 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Daughter Birthday Cards products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
IC&G Birthday Card for Daughter Sentimental Poem
- Price
- £3.82
- Rating
- 4.8/5
- Reviews
- 360
- Age
- 1y ago
Piccadilly Greetings Group Ltd Regal Publishing Traditional Birthday Card Daughter - 9 x 6 inches Teal
- Price
- £3.13
- Rating
- 4.7/5
- Reviews
- 1,021
- Age
- 3y ago
Me to You Tatty Teddy Cute Birthday Card To A Lovely Daughter - Official Collection
- Price
- £3.33
- Rating
- 4.7/5
- Reviews
- 676
- Age
- 2y ago
Jonny Javelin Special Daughter Birthday Card
- Price
- £4.04
- Rating
- 4.8/5
- Reviews
- 647
- Age
- 2y ago
Piccadilly Greetings Avant Garde Studios Birthday Card Daughter - 9 x 6 inches
- Price
- £2.64
- Rating
- 4.7/5
- Reviews
- 946
- Age
- 3y ago
Trending
90-day click momentum
Cherry Orchard | Daughter Birthday Card | Birthday Card for a Wonderful Daughter | Elegant Floral Cocktail Design | Luxury Insert | Complete with Envelope
- Price
- £3.36
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 3mo ago
Birthday Cards for Women Female Mum Daughter Her - Adorable To-Do List Design - Be Fabulous Celebrate - Balloons Champagne - for Friend Bestie Loved One - Made in UK
- Price
- £3.32
- Rating
- 4.7/5
- Reviews
- 176
- Age
- 12mo ago
Me To You Tatty Teddy Lovely Daughter Bear With Cupcake Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £3.16
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 5mo ago
Daughter Birthday Card Birthday Card for Daughter Girl Her Sincere and Sentimental Daughter Keepsake Gift with Pink Envelope Size 14cm
- Price
- £2.70
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 6mo ago
Welsky Daughter Birthday Cards with Envelope Wedding Graduation Card Gifts for Daughter with Wooden Heart Plaque Christmas Mothers Day Easter Birthday Gifts for Daughters from Mum Dad
- Price
- £5.99
- Rating
- 4.7/5
- Reviews
- 186
- Age
- 10mo ago
Newest
by launch dateCherry Orchard | Daughter Birthday Card | Birthday Card for a Wonderful Daughter | Elegant Floral Cocktail Design | Luxury Insert | Complete with Envelope
- Price
- £3.36
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 3mo ago
Me To You Tatty Teddy Lovely Daughter Bear With Cupcake Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £3.16
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 5mo ago
Daughter Birthday Card Birthday Card for Daughter Girl Her Sincere and Sentimental Daughter Keepsake Gift with Pink Envelope Size 14cm
- Price
- £2.70
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 6mo ago
Daughter Birthday Cards for Her Sweet Poem Keepsake Gift for Her For Child Teenager Adult From Mum Dad Parents Lovely Cute Teddy Bear Design Blank Inside with Envelope
- Price
- £3.03
- Rating
- 4.7/5
- Reviews
- 17
- Age
- 7mo ago
Welsky Daughter Birthday Cards with Envelope Wedding Graduation Card Gifts for Daughter with Wooden Heart Plaque Christmas Mothers Day Easter Birthday Gifts for Daughters from Mum Dad
- Price
- £5.99
- Rating
- 4.7/5
- Reviews
- 186
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
29 falling
Sellers
51
Top-5 brand share
53%
Top 20: 94%
Top-5 click share
31%
Top 20: 75%
Open market
42%
- Piccadilly Greetings16%
- IC&G, International Cards & Gifts12%
- Me To You10%
- Nokular9%
- WAREHOUSE 5056%
- Jonny Javelin6%
Demand
Daughter Birthday Cards search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Daughter Birthday Cards search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- daughter birthday cards628K/yr
- birthday card daughter184K/yr
- daughter birthday card160K/yr
- birthday card for daughter77K/yr
- birthday cards for daughter74K/yr
- daughter birthday cards female adult47K/yr
- birthday cards daughter27K/yr
- happy birthday daughter card26K/yr
- birthday card daughter adult22K/yr
- birthday cards for women daughter19K/yr
Reviews and returns
What reviews say buyers love and hate about Daughter Birthday Cards
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tiny card
Much bigger than I expected
Too small
a little bit expensive
a little bit pricey
Expensive and not worth the money
made cheaply
Poor quality
also the inlay bit what you write in was upside down
No verse printed on inside
Does not work as described
expected it to have glitter on it as it looked as though there was on the photo
Love
Amazing quality
Good quality card
Lovely card good quality
Good value for money
Good price
Great value
Its as advertised
As described
Exactly as shown on the picture
Not too small
Good size
Nice big size
the design of the card is lovely
Beautifully made
Great design
Return
0.1% Return rate 42% Fixable by listing
Tiny card
Much bigger than I expected
Too small
made cheaply
Poor quality
Didnt work /broken
Does not work as described
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Daughter Birthday Cards questions
Answered from the same tracked data.