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New Home Card

Maybe

Returns run at only 0.1% of orders. But prices span $1.84–$6.52, mostly outside the sweet spot, so New Home Card is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 835 Stationery & Office Supplies niches · +14 vs the category median of 47
Market size
£243K/yr620K searches / yr
90-day growth
+4.3%search demand this quarter
Competition
27%top-5 click share · 43 brands · 64 sellers

Flapen Score

New Home Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, New Home Card is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The New Home Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for New Home Card 620K times last year and spent an estimated £243K. The top 5 brands take 40% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

10.9% of searches ended in a purchase last week.

Shoppers searched for this 620K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £243K a year.

Searches, last 12 months
620K
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
10.9%
Market size, estimated
£243Ka year
Peak month
March1.6× the quietest month
Top search term
new home card405K searches a year

02 · Price

A sale here is worth £3.60.

Listings sell for £3.60 on average, from £1.84 to £6.52. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At £3.60 that is £3K to £4K a year per listing.

Average price
£3.60under the $15 to $100 sweet spot
Price range
£1.84–£6.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #502 within Cards & Card Stock. It carries 315 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
98%
Out of stock, average day
3.9%
Average rank
#502in Cards & Card Stock
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
315per listing
Listings tracked
64

04 · Newcomers

Amazon counts 1 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top New Home Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£5K£10K£15K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 falling

Sellers

64

Top-5 brand share

40%

Top 20: 83%

Top-5 click share

27%

Top 20: 69%

Open market

55%

  • Piccadilly Greetings12%
  • UK Greetings10%
  • Old English Company6%
  • Paper Rose6%
  • Tracks5%
  • Greetings5%

Demand

New Home Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top New Home Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • new home card405K/yr
  • new home cards uk39K/yr
  • new house cards28K/yr
  • new home cards26K/yr
  • new house card15K/yr
  • new home card funny12K/yr
  • welcome to your new home card12K/yr
  • house warming card9K/yr
  • happy new home card9K/yr
  • first home card8K/yr

Reviews and returns

What reviews say buyers love and hate about New Home Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money20%−0.05

A little expensive at £5.40 for the size of it as it is quite small

quite expensive

Not worth the money

Quality-Overall17%+3.38

the card is awful quality

the card is poor quality

Poor quality

Size-Overall9%−0.04

larger than expected so brilliant

Small

Smaller than expected

Print Quality6%−0.02

I hadn't read the small print

Card print very poor quality

The only reason it loses a star is that the printing. or more likely the artwork

Adhesion/Stickiness5%−0.01

However I did find it very odd that the envelope supplied didn't have any adhesive on it to seal it shut

No glue on envelope

no glue on the envelope

Love

Quality-Overall42%+3.38

Good Quality Card

Lovely card of good quality

Excellent product

Value For Money16%−0.05

Excellent Value

Value for money

GOOD VALUE

Design-Overall6%+0.49

Cute design

Beautifully crafted

The design is bright

Advertised Vs Actual Product6%+0.22

As advertised

Exactly what I needed

As described

Gifting Purpose5%−0.05

House warming gift

A lovely gift

A wonderful little housewarming present

Return

0.1% Return rate 27% Fixable by listing

Quality-Overall26%▁▁▄▆█▅

the card is awful quality

the card is poor quality

Poor quality

Advertised Vs Actual Product12%▁▁▁▆█▁

not as in picture

the picture is somewhat misleading as the card is a totally flat picture -

not as nice as the picture

Size-Overall12%▁▁█▇▁▁

larger than expected so brilliant

Small

Smaller than expected

Add-Ons/Attachments8%▁▁▁▁▁█
Design-Overall8%▁▁▁█▁▁

FAQ

Common New Home Card questions

Answered from the same tracked data.