New Home Card
New Home Card shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is New Home Card profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, New Home Card is a £243K/yr Amazon United Kingdom market (620K searches/yr). The top 5 brands hold 40% of demand. Verdict: Worth a look — 61/100.
New Home Card: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +4.3% over the last 90 days and 10.9% of searches end in a purchase.
£243K
revenue / yr
Who owns the niche?
The top 5 brands hold 40% of demand, so 60% of the market is open.
60%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 64 products
Top New Home Card products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
UK Greetings | New Home Card | House Warming | Her/Him | Lasercut Design | With Envelope | 19 x 16.5 cm
- Price
- £3.26
- Rating
- 4.6/5
- Reviews
- 191
- Age
- 3y ago
Piccadilly Greetings Traditional Occasion Card New Home - 7 x 5 inches blue red
- Price
- £2.43
- Rating
- 4.6/5
- Reviews
- 4,542
- Age
- 7y ago
Funny New Home Congratulations Card - Cheeky Nutty Neighbours - Made in the UK - Eco-Friendly
- Price
- £3.74
- Rating
- 4.8/5
- Reviews
- 120
- Age
- 5y ago
Greetings Happy New Home Card. Wishing You Lots Of Happiness
- Price
- £2.27
- Rating
- 4.6/5
- Reviews
- 384
- Age
- 5y ago
New Home Congratulations Card - Houses and Flowers
- Price
- £3.16
- Rating
- 4.8/5
- Reviews
- 86
- Age
- 2y ago
Trending
90-day click momentum
Blumuze New Home Card with Ceramic Heart Plaque New Home Gifts House Warming Card with Envelope Housewarming Gifts for Women Men Sister Brother Friends Colleague
- Price
- £6.36
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 4mo ago
Piccadilly Greetings Modern Congratulations New Home Card - 8 x 6 inches - Regal Publishing
- Price
- £2.26
- Rating
- 4.6/5
- Reviews
- 4,542
- Age
- 5y ago
LimaLima New Home Card Congratulations House Warming Gift For Friends & Family
- Price
- £2.78
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 5mo ago
Welsky New Home Card with Envelope New Home Gifts Greeting Cards with Wooden Heart Plaque House Warming Gifts for Women Men Sister Brother Friends Colleague
- Price
- £6.12
- Rating
- 4.6/5
- Reviews
- 110
- Age
- 10mo ago
Piccadilly Greetings Traditional Occasion Card New Home - 7 x 5 inches blue red
- Price
- £2.43
- Rating
- 4.6/5
- Reviews
- 4,542
- Age
- 7y ago
Newest
by launch dateBlumuze New Home Card with Ceramic Heart Plaque New Home Gifts House Warming Card with Envelope Housewarming Gifts for Women Men Sister Brother Friends Colleague
- Price
- £6.36
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 4mo ago
LimaLima New Home Card Congratulations House Warming Gift For Friends & Family
- Price
- £2.78
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 5mo ago
IC&G Congratulations On Your New Home Card New Home in 2026
- Price
- £3.86
- Rating
- 4.7/5
- Reviews
- 63
- Age
- 7mo ago
Printperfect - Congratulations Next Chapter Card - Moving Leaving or New Job Card for Him or Her - Heres To Your Next Chapter Good Luck Card for Men and Women promotion university new baby
- Price
- £3.38
- Rating
- 4.8/5
- Reviews
- 193
- Age
- 8mo ago
Welsky New Home Card with Envelope New Home Gifts Greeting Cards with Wooden Heart Plaque House Warming Gifts for Women Men Sister Brother Friends Colleague
- Price
- £6.12
- Rating
- 4.6/5
- Reviews
- 110
- Age
- 10mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
Brands
43 falling
Sellers
64
Top-5 brand share
40%
Top 20: 83%
Top-5 click share
27%
Top 20: 69%
Open market
55%
- Piccadilly Greetings12%
- UK Greetings10%
- Old English Company6%
- Paper Rose6%
- Tracks5%
- Greetings5%
New Home Card demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.6×
Top New Home Card search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- new home card405K/yr
- new home cards uk39K/yr
- new house cards28K/yr
- new home cards26K/yr
- new house card15K/yr
- new home card funny12K/yr
- welcome to your new home card12K/yr
- house warming card9K/yr
- happy new home card9K/yr
- first home card8K/yr
What reviews say buyers love and hate about New Home Card
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Good Quality Card”
“Excellent Value”
“Cute design”
“As advertised”
“House warming gift”
What buyers complain about
71% of reviews“A little expensive at £5.40 for the size of it as it is quite small”
“the card is awful quality”
“larger than expected so brilliant”
“I hadn't read the small print”
“However I did find it very odd that the envelope supplied didn't have any adhesive on it to seal it shut”
New Home Card return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
27%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common New Home Card questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
