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New Home Card

Maybe

An estimated 0.1% of orders come back. But prices span $1.84–$6.52, mostly outside the sweet spot, so New Home Card is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 835 Stationery & Office Supplies niches · +14 vs the category median of 47
Market size
£243K/yr620K searches / yr
90-day growth
+4.3%search demand this quarter
Competition
27%top-5 click share · 43 brands · 64 sellers

Flapen Score

New Home Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, New Home Card is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The New Home Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for New Home Card 620K times last year and spent an estimated £243K. The top 5 brands take 40% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 620K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £243K a year.

Searches, last 12 months
620K
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
10.9%
Market size, estimated
£243Ka year
Peak month
March1.6× the quietest month
Top search term
new home card405K searches a year

02 · Price

A sale here is worth £3.60.

Listings sell for £3.60 on average, from £1.84 to £6.52. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At £3.60 that is £3K to £4K a year per listing.

Average price
£3.60under the $15 to $100 sweet spot
Price range
£1.84–£6.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #502 within Cards & Card Stock. It carries 315 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
98%
Out of stock, average day
3.9%
Average rank
#502in Cards & Card Stock
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
315per listing
Listings tracked
64

04 · Newcomers

1 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top New Home Card products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.

£0£5K£10K£15K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 falling

Sellers

64

Est. top-5 brand share

40%

Top 20: 83%

Est. top-5 click share

27%

Top 20: 69%

Open market

55%

  • Piccadilly Greetings12%
  • UK Greetings10%
  • Old English Company6%
  • Paper Rose6%
  • Tracks5%
  • Greetings5%

Demand

New Home Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top New Home Card search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • new home card405K/yr
  • new home cards uk39K/yr
  • new house cards28K/yr
  • new home cards26K/yr
  • new house card15K/yr
  • new home card funny12K/yr
  • welcome to your new home card12K/yr
  • house warming card9K/yr
  • happy new home card9K/yr
  • first home card8K/yr

Reviews and returns

What reviews say buyers love and hate about New Home Card

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Value For Money”
0.1%of orders come back
“A little expensive at £5.40 for the size of it as it is quite small”
A buyer, on “Value For Money”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common New Home Card questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data