New Home Card
MaybeReturns run at only 0.1% of orders. But prices span $1.84–$6.52, mostly outside the sweet spot, so New Home Card is a Maybe.
- Flapen Score
- 61 / 100Top 4% of 835 Stationery & Office Supplies niches · +14 vs the category median of 4761
- Market size
- £243K/yr620K searches / yr
- 90-day growth
- +4.3%search demand this quarter
- Competition
- 27%top-5 click share · 43 brands · 64 sellers
Flapen Score
New Home Card against its category
The dotted line is the Stationery & Office Supplies average. Past it, New Home Card is stronger. Inside it, weaker.
Market
The New Home Card market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for New Home Card 620K times last year and spent an estimated £243K. The top 5 brands take 40% of clicks. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
10.9% of searches ended in a purchase last week.
Shoppers searched for this 620K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £243K a year.
- Searches, last 12 months
- 620K
- Growth, 90 days vs prior 90
- +4.3%
- Conversion, latest week
- 10.9%
- Market size, estimated
- £243Ka year
- Peak month
- March1.6× the quietest month
- Top search term
- new home card405K searches a year
02 · Price
A sale here is worth £3.60.
Listings sell for £3.60 on average, from £1.84 to £6.52. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At £3.60 that is £3K to £4K a year per listing.
- Average price
- £3.60under the $15 to $100 sweet spot
- Price range
- £1.84–£6.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #502 within Cards & Card Stock. It carries 315 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 98%
- Out of stock, average day
- 3.9%
- Average rank
- #502in Cards & Card Stock
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 315per listing
- Listings tracked
- 64
04 · Newcomers
Amazon counts 1 of last year's 24 launches as successful.
24 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 24
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top New Home Card products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
UK Greetings | New Home Card | House Warming | Her/Him | Lasercut Design | With Envelope | 19 x 16.5 cm
- Price
- £3.26
- Rating
- 4.6/5
- Reviews
- 191
- Age
- 3y ago

Piccadilly Greetings Traditional Occasion Card New Home - 7 x 5 inches blue red
- Price
- £2.43
- Rating
- 4.6/5
- Reviews
- 4,542
- Age
- 7y ago

Funny New Home Congratulations Card - Cheeky Nutty Neighbours - Made in the UK - Eco-Friendly
- Price
- £3.74
- Rating
- 4.8/5
- Reviews
- 120
- Age
- 5y ago

Greetings Happy New Home Card. Wishing You Lots Of Happiness
- Price
- £2.27
- Rating
- 4.6/5
- Reviews
- 384
- Age
- 5y ago

New Home Congratulations Card - Houses and Flowers
- Price
- £3.16
- Rating
- 4.8/5
- Reviews
- 86
- Age
- 2y ago
Trending
90-day click momentum
Blumuze New Home Card with Ceramic Heart Plaque New Home Gifts House Warming Card with Envelope Housewarming Gifts for Women Men Sister Brother Friends Colleague
- Price
- £6.36
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 4mo ago

Piccadilly Greetings Modern Congratulations New Home Card - 8 x 6 inches - Regal Publishing
- Price
- £2.26
- Rating
- 4.6/5
- Reviews
- 4,542
- Age
- 5y ago

LimaLima New Home Card Congratulations House Warming Gift For Friends & Family
- Price
- £2.78
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 5mo ago

Welsky New Home Card with Envelope New Home Gifts Greeting Cards with Wooden Heart Plaque House Warming Gifts for Women Men Sister Brother Friends Colleague
- Price
- £6.12
- Rating
- 4.6/5
- Reviews
- 110
- Age
- 10mo ago

Piccadilly Greetings Traditional Occasion Card New Home - 7 x 5 inches blue red
- Price
- £2.43
- Rating
- 4.6/5
- Reviews
- 4,542
- Age
- 7y ago
Newest
by launch date
Blumuze New Home Card with Ceramic Heart Plaque New Home Gifts House Warming Card with Envelope Housewarming Gifts for Women Men Sister Brother Friends Colleague
- Price
- £6.36
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 4mo ago

LimaLima New Home Card Congratulations House Warming Gift For Friends & Family
- Price
- £2.78
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 5mo ago

IC&G Congratulations On Your New Home Card New Home in 2026
- Price
- £3.86
- Rating
- 4.7/5
- Reviews
- 63
- Age
- 7mo ago

Printperfect - Congratulations Next Chapter Card - Moving Leaving or New Job Card for Him or Her - Heres To Your Next Chapter Good Luck Card for Men and Women promotion university new baby
- Price
- £3.38
- Rating
- 4.8/5
- Reviews
- 193
- Age
- 8mo ago

Welsky New Home Card with Envelope New Home Gifts Greeting Cards with Wooden Heart Plaque House Warming Gifts for Women Men Sister Brother Friends Colleague
- Price
- £6.12
- Rating
- 4.6/5
- Reviews
- 110
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
43 falling
Sellers
64
Top-5 brand share
40%
Top 20: 83%
Top-5 click share
27%
Top 20: 69%
Open market
55%
- Piccadilly Greetings12%
- UK Greetings10%
- Old English Company6%
- Paper Rose6%
- Tracks5%
- Greetings5%
Demand
New Home Card search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top New Home Card search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- new home card405K/yr
- new home cards uk39K/yr
- new house cards28K/yr
- new home cards26K/yr
- new house card15K/yr
- new home card funny12K/yr
- welcome to your new home card12K/yr
- house warming card9K/yr
- happy new home card9K/yr
- first home card8K/yr
Reviews and returns
What reviews say buyers love and hate about New Home Card
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A little expensive at £5.40 for the size of it as it is quite small
quite expensive
Not worth the money
the card is awful quality
the card is poor quality
Poor quality
larger than expected so brilliant
Small
Smaller than expected
I hadn't read the small print
Card print very poor quality
The only reason it loses a star is that the printing. or more likely the artwork
However I did find it very odd that the envelope supplied didn't have any adhesive on it to seal it shut
No glue on envelope
no glue on the envelope
Love
Good Quality Card
Lovely card of good quality
Excellent product
Excellent Value
Value for money
GOOD VALUE
Cute design
Beautifully crafted
The design is bright
As advertised
Exactly what I needed
As described
House warming gift
A lovely gift
A wonderful little housewarming present
Return
0.1% Return rate 27% Fixable by listing
the card is awful quality
the card is poor quality
Poor quality
not as in picture
the picture is somewhat misleading as the card is a totally flat picture -
not as nice as the picture
larger than expected so brilliant
Small
Smaller than expected
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common New Home Card questions
Answered from the same tracked data.









