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60th Birthday Wrapping Paper

Maybe

An estimated 0.3% of orders come back. But prices span $2.32–$10.24, mostly outside the sweet spot, so 60th Birthday Wrapping Paper is a Maybe.

Flapen Score
57
57 / 100
Top 11% of 835 Stationery & Office Supplies niches · +10 vs the category median of 47
Market size
£46K/yr76K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
28%top-5 click share · 28 brands · 33 sellers

Flapen Score

60th Birthday Wrapping Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, 60th Birthday Wrapping Paper is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 60th Birthday Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 60th Birthday Wrapping Paper 76K times last year and spent an estimated £46K. The top 5 brands take 44% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
13.4%
Market size, estimated
£46Ka year
Peak month
February1.7× the quietest month
Top search term
60th birthday wrapping paper23K searches a year

02 · Price

A sale here is worth £4.52.

Listings sell for £4.52 on average, from £2.32 to £10.24. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £4.52 that is £452 to £1K a year per listing.

Average price
£4.52under the $15 to $100 sweet spot
Price range
£2.32–£10.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£452–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #524 within Paper. It carries 311 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
84%
Out of stock, average day
3.3%
Average rank
#524in Paper
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
311per listing
Listings tracked
45

04 · Newcomers

0 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top 60th Birthday Wrapping Paper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.

£0£919£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

33

Est. top-5 brand share

44%

Top 20: 92%

Est. top-5 click share

28%

Top 20: 73%

Open market

51%

  • Jatidne10%
  • Party Angels Limited10%
  • Vinuwu9%
  • QRTDXP9%
  • RUSPEPA6%
  • DXTXTJ5%

Demand

60th Birthday Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top 60th Birthday Wrapping Paper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 60th birthday wrapping paper23K/yr
  • 60th wrapping paper for women11K/yr
  • 60th birthday paper9K/yr
  • 60th birthday wrapping paper for women7K/yr
  • 60th wrapping paper for men8K/yr
  • 60th wrapping paper8K/yr
  • 60th birthday wrapping paper for men6K/yr
  • 60 wrapping paper3K/yr

Reviews and returns

What reviews say buyers love and hate about 60th Birthday Wrapping Paper

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Quality-Overall”
52%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Quite a small bag”
A buyer, on “Size-Overall”52% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 60th Birthday Wrapping Paper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data