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60th Birthday Wrapping Paper

Maybe

Returns run at only 0.3% of orders. But prices span $2.32–$10.24, mostly outside the sweet spot, so 60th Birthday Wrapping Paper is a Maybe.

Flapen Score
57
57 / 100
Top 11% of 835 Stationery & Office Supplies niches · +10 vs the category median of 47
Market size
£46K/yr76K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
28%top-5 click share · 28 brands · 33 sellers

Flapen Score

60th Birthday Wrapping Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, 60th Birthday Wrapping Paper is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 60th Birthday Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 60th Birthday Wrapping Paper 76K times last year and spent an estimated £46K. The top 5 brands take 44% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

13.4% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
13.4%
Market size, estimated
£46Ka year
Peak month
February1.7× the quietest month
Top search term
60th birthday wrapping paper23K searches a year

02 · Price

A sale here is worth £4.52.

Listings sell for £4.52 on average, from £2.32 to £10.24. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £4.52 that is £452 to £1K a year per listing.

Average price
£4.52under the $15 to $100 sweet spot
Price range
£2.32–£10.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£452–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #524 within Paper. It carries 311 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
84%
Out of stock, average day
3.3%
Average rank
#524in Paper
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
311per listing
Listings tracked
45

04 · Newcomers

Amazon counts 0 of last year's 25 launches as successful.

25 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top 60th Birthday Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£919£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

33

Top-5 brand share

44%

Top 20: 92%

Top-5 click share

28%

Top 20: 73%

Open market

51%

  • Jatidne10%
  • Party Angels Limited10%
  • Vinuwu9%
  • QRTDXP9%
  • RUSPEPA6%
  • DXTXTJ5%

Demand

60th Birthday Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top 60th Birthday Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 60th birthday wrapping paper23K/yr
  • 60th wrapping paper for women11K/yr
  • 60th birthday paper9K/yr
  • 60th birthday wrapping paper for women7K/yr
  • 60th wrapping paper for men8K/yr
  • 60th wrapping paper8K/yr
  • 60th birthday wrapping paper for men6K/yr
  • 60 wrapping paper3K/yr

Reviews and returns

What reviews say buyers love and hate about 60th Birthday Wrapping Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall52%−0.19

Quite a small bag

Too small

Item looks big

Value For Money13%−0.03

looks more expensive than the price paid

Not worth the money

the price for this item is a joke

Color8%−0.03

A lot darker than on the picture

Not the colour as in the photo

not a white

Quality-Overall7%+2.95

Poor quality no ribbons

Cheap rubbish

Language Issues4%−0.03

the messages in the gift tags are poorly translated

Love

Quality-Overall38%+2.95

is well made

Great Quality Birthday Bag

Excellent Quality

Advertised Vs Actual Product12%+0.31

as advertised

Just like the photo and description

As described

Value For Money10%−0.03

Excellent value for money

Excellent price

Great price

Color9%−0.03

lovely colour as well

Nice bright colours

lovely shade of pink

Thickness6%+0.59

Good quality, thick paper

Really good quality and thick

Lovely wrapping paper that isn't too thin

Return

0.3% Return rate 76% Fixable by listing

Size-Overall54%▁▁█▅▆▃

Quite a small bag

Too small

Item looks big

Color14%▁▁▁▄▃█

A lot darker than on the picture

Not the colour as in the photo

not a white

Quality-Overall11%▁▁▁▅█▁

Poor quality no ribbons

Cheap rubbish

Advertised Vs Actual Product4%▁▁█▁▁▃

Not as advertised

Adhesion/Stickiness3%▁▁▁▁▁█

FAQ

Common 60th Birthday Wrapping Paper questions

Answered from the same tracked data.