Christmas Wrapping Paper Roll 20m
PassChristmas Wrapping Paper Roll 20m scores 67 out of 100, a Pass. Shoppers spend $686K a year here, search demand grew +76.6% this quarter, and returns run at 0.4% of orders.
- Flapen Score
- 67 / 100Top 1% of 835 Stationery & Office Supplies niches · +20 vs the category median of 4767
- Market size
- £686K/yr3.4M searches / yr
- 90-day growth
- +76.6%search demand this quarter
- Competition
- 29%top-5 click share · 35 brands · 48 sellers
Flapen Score
Christmas Wrapping Paper Roll 20m against its category
The dotted line is the Stationery & Office Supplies average. Past it, Christmas Wrapping Paper Roll 20m is stronger. Inside it, weaker.
Market
The Christmas Wrapping Paper Roll 20m market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Christmas Wrapping Paper Roll 20m 3.4M times last year and spent an estimated £686K. The top 5 brands take 41% of clicks. Demand peaks in Nov–Dec. Flapen scores it 67 out of 100, a Pass.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +76.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £686K a year.
- Searches, last 12 months
- 3.4M
- Growth, 90 days vs prior 90
- +76.6%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £686Ka year
- Peak month
- December205.6× the quietest month
- Top search term
- christmas wrapping paper2.1M searches a year
02 · Price
A sale here is worth £6.89.
Listings sell for £6.89 on average, from £2.61 to £12.88. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 1,500 to 2,000 of them. At £6.89 that is £10K to £14K a year per listing.
- Average price
- £6.89under the $15 to $100 sweet spot
- Price range
- £2.61–£12.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £10K–£14K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #1,022 within Paper. It carries 473 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 78%
- Out of stock, average day
- 17.1%
- Average rank
- #1,022in Paper
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 473per listing
- Listings tracked
- 58
04 · Newcomers
Amazon counts 0 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Christmas Wrapping Paper Roll 20m products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Gift Wrapping Paper Roll for Christmas: Blue Kraft Wrapping Paper Festive Elk Pattern 15M x 43cm for Christmas Party Decoration
- Price
- £7.54
- Rating
- 4.6/5
- Reviews
- 523
- Age
- 1y ago
Christmas Wrapping Paper Sheets Xmas Gift Wrap Set 70 * 50cm 10Sheet Luxury Traditional Red Blue Kraft Paper with Strings&Tags Family Friends Present Decorations for Festival Holiday Party New Year
- Price
- £4.07
- Rating
- 4.6/5
- Reviews
- 382
- Age
- 11mo ago
Pack of 4 x 4M Cute Christmas Character Gift Wrapping Paper roll -Perfect for Christmas Birthday Festival Party or Wedding Gift and Festive Decoration
- Price
- £7.84
- Rating
- 4.6/5
- Reviews
- 468
- Age
- 4y ago
4 x 7M Cute Christmas Wrapping Paper roll -Perfect for Christmas Birthday Festival Party or Wedding Gift and Festive Decoration by Karma Ltd
- Price
- £9.59
- Rating
- 4.5/5
- Reviews
- 2,729
- Age
- 5y ago
Christmas Wrapping Paper Roll Xmas Gift Wrap Paper with Double-sided 43cm*10m Kraft Traditional Santa Present Decorations Accessories for Party Holiday New Year Vintage Gifts Ornament for His/Her
- Price
- £8.14
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 12mo ago
Trending
90-day click momentum
4 X 10M ROLLS CHRISTMAS XMAS WRAPPING PAPER ASSORTED DESIGNS ASOS SANTA BELL XMAS TREES STOCKING RUDOLPH TRADITIONAL
- Price
- £10.50
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 9mo ago
Christmas Wrapping Paper Roll Pink Snowflake Wrapping Paper Metallic Christmas Wrap Paper for Xmas Gift Party Festive Decorations 43cm x 12m
- Price
- £5.52
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 1y ago
8 Sheets Christmas Wrapping Paper 51 * 74cm XMAS Gift Wrapping Paper for Women Men Girls Boys Unique Xmas Decorative Gift Paper (Multi)
- Price
- £2.61
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 1y ago
Christmas Kraft Wrapping Paper Roll 15M Rustic Red Gift Wrapping Paper with Tree Bells Snow & Leaves Vintage Gift Wrap for Holiday Xmas Winter Party Gifts(Red Tree)
- Price
- £5.35
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 1y ago
Christmas Wrapping Paper Roll 43cm*12m Christmas Elements Collection Paper for Xmas Present (White and Green)
- Price
- £5.31
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 1y ago
Newest
by launch date4 X 10M ROLLS CHRISTMAS XMAS WRAPPING PAPER ASSORTED DESIGNS ASOS SANTA BELL XMAS TREES STOCKING RUDOLPH TRADITIONAL
- Price
- £10.50
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 9mo ago
Kraft & Co - Christmas Wrapping Paper 12 Sheets - Recycled Kraft Gift Wrap Sheets 50 x 70cm 6 Festive Holiday Designs with Tags & Twine Eco Friendly Biodegradable & Recyclable Buzz
- Price
- £5.65
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 10mo ago
Christmas Wrapping Paper Sheets Xmas Gift Wrap Set 70 * 50cm 10Sheet Luxury Traditional Red Blue Kraft Paper with Strings&Tags Family Friends Present Decorations for Festival Holiday Party New Year
- Price
- £4.07
- Rating
- 4.6/5
- Reviews
- 382
- Age
- 11mo ago
Christmas Wrapping Paper Roll Xmas Gift Wrap Paper with Double-sided 43cm*10m Kraft Traditional Santa Present Decorations Accessories for Party Holiday New Year Vintage Gifts Ornament for His/Her
- Price
- £8.14
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 12mo ago
Christmas Wrapping Paper Roll Xmas Gift Wrap Luxury Wrapping Papers 43cm*10m Double-sides Kraft Present Wrap Ornament for Secret Santa Claus Party New Year Festive Holiday
- Price
- £7.43
- Rating
- 4.5/5
- Reviews
- 202
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
35 falling
Sellers
48
Top-5 brand share
41%
Top 20: 90%
Top-5 click share
29%
Top 20: 69%
Open market
54%
- DOJoykey11%
- 1ABOVE9%
- Kyralyn9%
- Kraft & Co6%
- haipicho6%
- LZRinue6%
Demand
Christmas Wrapping Paper Roll 20m search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 205.6×
Search terms
Top Christmas Wrapping Paper Roll 20m search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- christmas wrapping paper2.1M/yr
- christmas wrapping paper roll289K/yr
- xmas wrapping paper229K/yr
- christmas paper97K/yr
- rolls of christmas wrapping paper46K/yr
- wrapping paper christmas235K/yr
- christmas wrapping paper sheets59K/yr
- vintage christmas wrapping paper42K/yr
- christmas gift wrap33K/yr
- christmas wrapping60K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Wrapping Paper Roll 20m
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Sellotape won't stick to it
sellotape won't stick to it
Awful can't get tape to stick to it don't buy it
Too thick
for me, it is too thick and the colours are not nice enough for wrapping children's presents
Thick
I'd take a half point off for the width being smaller than I thought it would be
Very small roll
for me, it is too thick and the colours are not nice enough for wrapping children's presents
Not the best
Love
Lovely quality presents looked amazing
Good quality and prompt delivery
Amazing quality
Good value for money
Good value
Value for Money
The paper is thick
Really lovely thick quality
Love the design and quality very good value for money no stickiness good size and thickness
lovely design
Looks very aesthetically pleasing
Buy every year good size sheets and love designs
colours vibrant too
and colour
Beautiful colours
Return
0.4% Return rate 65% Fixable by listing
I'd take a half point off for the width being smaller than I thought it would be
Very small roll
Not the best
for me, it is too thick and the colours are not nice enough for wrapping children's presents
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Wrapping Paper Roll 20m questions
Answered from the same tracked data.