christmas wrapping paper roll 20m
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Growth
Great+76.6%90-day search growth — must beat 0% to launch
Review moat
Great472.64avg incumbent reviews — the moat a new listing must climb
Market size
Good£686K£686K/yr · 3.4M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Bad£6.89avg listing price — sweet spot $15–$100
Price range
Bad£2.61–£12.88cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, christmas wrapping paper roll 20m is a £686K/yr Amazon United Kingdom market (3.4M searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 67/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
christmas wrapping paper roll 20m market data
- Units sold / yr
- 200K–250K
- avg 1,500–2,000/product
- Revenue / yr
- £1.4M–£1.7M
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #1,022
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 69%
- Out of stock
- 17.1%
- Avg brand age
- 33 months
- Avg seller age
- 196 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
35 falling
Sellers
48
Top-5 brand share
41%
Top 20: 90%
Top-5 click share
29%
Top 20: 69%
Open market
54%
- DOJoykey11%
- 1ABOVE9%
- Kyralyn9%
- Kraft & Co6%
- haipicho6%
- LZRinue6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +76.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 205.6×
Top christmas wrapping paper roll 20m search terms
- christmas wrapping paper2.1M/yr
- christmas wrapping paper roll289K/yr
- xmas wrapping paper229K/yr
- christmas paper97K/yr
- rolls of christmas wrapping paper46K/yr
- wrapping paper christmas235K/yr
- christmas wrapping paper sheets59K/yr
- vintage christmas wrapping paper42K/yr
- christmas gift wrap33K/yr
- christmas wrapping60K/yr
Top christmas wrapping paper roll 20m products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gift Wrapping Paper Roll for Christmas: Blue Kraft Wrapping Paper Festive Elk Pattern 15M x 43cm for Christmas Party Decoration
DOJoykey£7.544.6★523 rev
Christmas Wrapping Paper Sheets Xmas Gift Wrap Set 70 * 50cm 10Sheet Luxury Traditional Red Blue Kraft Paper with Strings&Tags Family Friends Present Decorations for Festival Holiday Party New Year
Kyralyn£4.074.6★382 rev
Pack of 4 x 4M Cute Christmas Character Gift Wrapping Paper roll -Perfect for Christmas Birthday Festival Party or Wedding Gift and Festive Decoration
1ABOVE£7.844.6★468 rev
4 x 7M Cute Christmas Wrapping Paper roll -Perfect for Christmas Birthday Festival Party or Wedding Gift and Festive Decoration by Karma Ltd
Karrma Ltd.£9.594.5★2,729 rev
Christmas Wrapping Paper Roll Xmas Gift Wrap Paper with Double-sided 43cm*10m Kraft Traditional Santa Present Decorations Accessories for Party Holiday New Year Vintage Gifts Ornament for His/Her
AeLion£8.144.6★160 rev
Newest
by launch date
4 X 10M ROLLS CHRISTMAS XMAS WRAPPING PAPER ASSORTED DESIGNS ASOS SANTA BELL XMAS TREES STOCKING RUDOLPH TRADITIONAL
SKYTE£10.5012 rev
Kraft & Co - Christmas Wrapping Paper 12 Sheets - Recycled Kraft Gift Wrap Sheets 50 x 70cm 6 Festive Holiday Designs with Tags & Twine Eco Friendly Biodegradable & Recyclable Buzz
Kraft & Co£5.6586 rev
Christmas Wrapping Paper Sheets Xmas Gift Wrap Set 70 * 50cm 10Sheet Luxury Traditional Red Blue Kraft Paper with Strings&Tags Family Friends Present Decorations for Festival Holiday Party New Year
Kyralyn£4.07382 rev
Christmas Wrapping Paper Roll Xmas Gift Wrap Paper with Double-sided 43cm*10m Kraft Traditional Santa Present Decorations Accessories for Party Holiday New Year Vintage Gifts Ornament for His/Her
AeLion£8.14160 rev
Christmas Wrapping Paper Roll Xmas Gift Wrap Luxury Wrapping Papers 43cm*10m Double-sides Kraft Present Wrap Ornament for Secret Santa Claus Party New Year Festive Holiday
Kyralyn£7.43202 rev
Trending
90-day click momentum4 X 10M ROLLS CHRISTMAS XMAS WRAPPING PAPER ASSORTED DESIGNS ASOS SANTA BELL XMAS TREES STOCKING RUDOLPH TRADITIONAL
SKYTE£10.504.5★
Christmas Wrapping Paper Roll Pink Snowflake Wrapping Paper Metallic Christmas Wrap Paper for Xmas Gift Party Festive Decorations 43cm x 12m
HBell£5.524.5★
8 Sheets Christmas Wrapping Paper 51 * 74cm XMAS Gift Wrapping Paper for Women Men Girls Boys Unique Xmas Decorative Gift Paper (Multi)
Leixi£2.614.8★
Christmas Kraft Wrapping Paper Roll 15M Rustic Red Gift Wrapping Paper with Tree Bells Snow & Leaves Vintage Gift Wrap for Holiday Xmas Winter Party Gifts(Red Tree)
Dimetey£5.354.3★
Christmas Wrapping Paper Roll 43cm*12m Christmas Elements Collection Paper for Xmas Present (White and Green)
Dimetey£5.314.6★
What buyers say about christmas wrapping paper roll 20m
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely quality presents looked amazing”
“Good value for money”
“The paper is thick”
“lovely design”
“colours vibrant too”
“gifts look good”
“so you can size”
“Easy to use”
“So cute and durable”
“not flimsy which is great”
What buyers complain about
“Sellotape won't stick to it”
“Too thick”
“I'd take a half point off for the width being smaller than I thought it would be”
“for me, it is too thick and the colours are not nice enough for wrapping children's presents”
“Not the best”
“I am a little bit heavy handed”
Top return reasons
Common questions
- Is christmas wrapping paper roll 20m profitable to sell on Amazon United Kingdom?
- The niche generates £686K/yr across 58 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is +76.6%. Flapen's verdict: Worth a look (67/100).
- How competitive is the christmas wrapping paper roll 20m niche?
- 35 brands and 48 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in christmas wrapping paper roll 20m?
- Top complaints mined from reviews: Adhesion/Stickiness, Thickness, Size-Overall. The return rate is 0.4%.
- When does demand for christmas wrapping paper roll 20m peak?
- Demand peaks in Nov–Dec; the busiest month runs 205.6× the quietest.
- What does it cost to enter the christmas wrapping paper roll 20m niche?
- Listings span £2.61–£12.88; the average listing price is £6.89 (sweet spot $15–$100). The average incumbent carries 473 reviews — the moat a new listing must climb.