gift bag
Launch itA $1.6M/yr market growing +15.9% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great21%top-5 click share — an open shelf
Market size
Great£1.6M£1.6M/yr · 4.5M searches
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good622.24avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+15.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad£2.12–£17.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£5.81avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, gift bag is a £1.6M/yr Amazon United Kingdom market (4.5M searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jul–Dec. Verdict: Launch it — 67/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
gift bag market data
- Units sold / yr
- 250K–300K
- avg 2,000–2,500/product
- Revenue / yr
- £1.5M–£1.7M
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #200
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 93%
- Out of stock
- 5.3%
- Avg brand age
- 28 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
44 falling
Sellers
64
Top-5 brand share
57%
Top 20: 88%
Top-5 click share
21%
Top 20: 56%
Open market
38%
- Hallmark16%
- UK Greetings14%
- Dimetey12%
- Gcardist9%
- BBLIKE7%
- NADSSJL5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.9% search growth over the last 90 days.Peak months: Jul, Dec · busiest ÷ quietest = 3.0×
Top gift bag search terms
- gift bag1.2M/yr
- gift bags832K/yr
- gift bags for presents514K/yr
- small gift bags340K/yr
- large gift bag248K/yr
- gift bags medium164K/yr
- small gift bag149K/yr
- gift bags small115K/yr
- birthday gift bag143K/yr
- gift bags large119K/yr
Top gift bag products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hallmark Multi-Occasion Large Gift Bag - Plain Blue
Hallmark£2.244.5★1,913 rev
Gift Bags Medium Size with Tissue Paper 12pcs 9 White Gold Wrap Paper Gift Bags with Handles for Shopping Party Wedding Baby Shower Holiday Presents (12)
Dimetey£7.814.6★561 rev
SHUBEIEUMI 10Pcs Kraft Paper Bags with Handles-Colourful
SHUBEIEUMI£3.954.6★304 rev
Hallmark Large Gift Bag Elegant Floral Design for Birthday Mothers Day Anniversary
Hallmark£2.774.6★2,134 rev
BBLIKE Medium Gift Bags for Present - 2 Pcs Birthday Gift Bag with 4 Wrappers and 2 Cards Luxury Paper Bags with Handles for Girls Womens Wedding Party Christmas Valentines Bridesmaid (Pink Black)
BBLIKE£4.274.6★1,153 rev
Newest
by launch date
woric 4 Medium Gift Bags With Tissue Paper & Cards 27 x 20 x 12 Cm
woric£5.7330 rev
4pcs Gift Bags (9x7x4 inch) With Tissue Paper and Gift Tags for Women Mens Birthday Valentines Day Christmas Small Business All Occation (Gold)
Dimetey£4.4151 rev
SHUBEIEUMI 10Pcs Kraft Paper Bags with Handles-Colourful
SHUBEIEUMI£3.95304 rev
12 Pack Small Gift Bags with Bow Ribbons White Mini Party Favour Bags
Dzpuhuojz£7.17135 rev
Medium Gift Bags for Present 12 Pack 9 Paper Bag with Handles Tissue Paper Gift Tags for Men Women Birthday Wedding Party Christmas Fathers Day and Any Occation (Multi)
Dimetey£7.3689 rev
Trending
90-day click momentumworic 4 Medium Gift Bags With Tissue Paper & Cards 27 x 20 x 12 Cm
woric£5.734.5★
SHUBEIEUMI 10Pcs Kraft Paper Bags with Handles-Colourful
SHUBEIEUMI£3.954.6★
4pcs Gift Bags (9x7x4 inch) With Tissue Paper and Gift Tags for Women Mens Birthday Valentines Day Christmas Small Business All Occation (Gold)
Dimetey£4.414.7★
NADSSJL 30 Pcs Paper Party Bags Gift and Sweet Bags with Handles Kraft Bags with Stickers Paper Party Bags for Kids Party Celebrations Baby Shower Birthday Halloween Christmas -15 x 8 x 21 cm
NADSSJL£7.404.7★
Medium Gift Bags 4 Pack 9 Marble Paper Bag with Tissue Paper for Mothers Day Birthday Anniversary Wedding Baby Shower(Marble)
ZJHiome£4.944.4★
What buyers say about gift bag
What buyers praise and complain about, mined from review topics.What buyers love
“The bag is very good quality”
“Gift bags”
“Value for money”
“Fits description”
“The colours are vibrant”
“strong bags”
“Exactly as advertised”
“The design is also exquisite”
“Durable and pretty”
“easy to use”
What buyers complain about
“Bags are small”
“Misleading”
“Disappointed with the colouring - NOT AS ADVERTISED”
“Quality not consistent”
“Not medium at all”
“Looks expensive”
“I don't recommend this gift bag”
“some handles torn”
“crinkled paper to put over the present”
“didnt make sense so could not use it”
Top return reasons
Common questions
- Is gift bag profitable to sell on Amazon United Kingdom?
- The niche generates £1.6M/yr across 97 tracked products. 2 of 24 products launched in the last 360 days are still selling. 90-day search growth is +15.9%. Flapen's verdict: Launch it (67/100).
- How competitive is the gift bag niche?
- 44 brands and 64 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in gift bag?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Color. The return rate is 0.5%.
- When does demand for gift bag peak?
- Demand peaks in Jul–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the gift bag niche?
- Listings span £2.12–£17.70; the average listing price is £5.81 (sweet spot $15–$100). The average incumbent carries 622 reviews — the moat a new listing must climb.