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Gift Bag

Pass

Gift Bag scores 67 out of 100, a Pass. Shoppers spend an estimated $1.6M a year here, search demand grew +15.9% this quarter, and an estimated 0.5% of orders come back.

Flapen Score
67
67 / 100
Top 1% of 835 Stationery & Office Supplies niches · +20 vs the category median of 47
Market size
£1.6M/yr4.5M searches / yr
90-day growth
+15.9%search demand this quarter
Competition
21%top-5 click share · 44 brands · 64 sellers

Flapen Score

Gift Bag against its category

The dotted line is the Stationery & Office Supplies average. Past it, Gift Bag is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gift Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gift Bag 4.5M times last year and spent an estimated £1.6M. The top 5 brands take 57% of clicks. Demand peaks in Jul–Dec. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 4.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.

Searches, last 12 months
4.5M
Growth, 90 days vs prior 90
+15.9%
Conversion, latest week
6.2%
Market size, estimated
£1.6Ma year
Peak month
December3.0× the quietest month
Top search term
gift bag1.2M searches a year

02 · Price

A sale here is worth £5.81.

Listings sell for £5.81 on average, from £2.12 to £17.70. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 2,000 to 2,500 of them. At £5.81 that is £12K to £15K a year per listing.

Average price
£5.81under the $15 to $100 sweet spot
Price range
£2.12–£17.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250K–300K
Units per listing a year
2,000–2,500
Revenue per listing a year
£12K–£15K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #200 within Envelopes & Mailing Supplies. It carries 622 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
99%
Out of stock, average day
5.3%
Average rank
#200in Envelopes & Mailing Supplies
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
622per listing
Listings tracked
97

04 · Newcomers

2 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months

Products

Top Gift Bag products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 21% of clicks, no more. An open shelf where new products get seen.

£0£32K£64K£96K£128K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 falling

Sellers

64

Est. top-5 brand share

57%

Top 20: 88%

Est. top-5 click share

21%

Top 20: 56%

Open market

38%

  • Hallmark16%
  • UK Greetings14%
  • Dimetey12%
  • Gcardist9%
  • BBLIKE7%
  • NADSSJL5%

Demand

Gift Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Gift Bag search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • gift bag1.2M/yr
  • gift bags832K/yr
  • gift bags for presents514K/yr
  • small gift bags340K/yr
  • large gift bag248K/yr
  • gift bags medium164K/yr
  • small gift bag149K/yr
  • gift bags small115K/yr
  • birthday gift bag143K/yr
  • gift bags large119K/yr

Reviews and returns

What reviews say buyers love and hate about Gift Bag

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Size-Overall”
0.5%of orders come back
“Bags are small”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Gift Bag questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data