Gift Bag
PassGift Bag scores 67 out of 100, a Pass. Shoppers spend $1.6M a year here, search demand grew +15.9% this quarter, and returns run at 0.5% of orders.
- Flapen Score
- 67 / 100Top 1% of 835 Stationery & Office Supplies niches · +20 vs the category median of 4767
- Market size
- £1.6M/yr4.5M searches / yr
- 90-day growth
- +15.9%search demand this quarter
- Competition
- 21%top-5 click share · 44 brands · 64 sellers
Flapen Score
Gift Bag against its category
The dotted line is the Stationery & Office Supplies average. Past it, Gift Bag is stronger. Inside it, weaker.
Market
The Gift Bag market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gift Bag 4.5M times last year and spent an estimated £1.6M. The top 5 brands take 57% of clicks. Demand peaks in Jul–Dec. Flapen scores it 67 out of 100, a Pass.
01 · Demand
6.2% of searches ended in a purchase last week.
Shoppers searched for this 4.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.
- Searches, last 12 months
- 4.5M
- Growth, 90 days vs prior 90
- +15.9%
- Conversion, latest week
- 6.2%
- Market size, estimated
- £1.6Ma year
- Peak month
- December3.0× the quietest month
- Top search term
- gift bag1.2M searches a year
02 · Price
A sale here is worth £5.81.
Listings sell for £5.81 on average, from £2.12 to £17.70. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 2,000 to 2,500 of them. At £5.81 that is £12K to £15K a year per listing.
- Average price
- £5.81under the $15 to $100 sweet spot
- Price range
- £2.12–£17.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £12K–£15K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #200 within Envelopes & Mailing Supplies. It carries 622 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 99%
- Out of stock, average day
- 5.3%
- Average rank
- #200in Envelopes & Mailing Supplies
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 622per listing
- Listings tracked
- 97
04 · Newcomers
Amazon counts 2 of last year's 24 launches as successful.
24 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 24
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Gift Bag products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hallmark Multi-Occasion Large Gift Bag - Plain Blue
- Price
- £2.24
- Rating
- 4.5/5
- Reviews
- 1,913
- Age
- 6y ago
Gift Bags Medium Size with Tissue Paper 12pcs 9 White Gold Wrap Paper Gift Bags with Handles for Shopping Party Wedding Baby Shower Holiday Presents (12)
- Price
- £7.81
- Rating
- 4.6/5
- Reviews
- 561
- Age
- 2y ago
SHUBEIEUMI 10Pcs Kraft Paper Bags with Handles-Colourful
- Price
- £3.95
- Rating
- 4.6/5
- Reviews
- 304
- Age
- 11mo ago
Hallmark Large Gift Bag Elegant Floral Design for Birthday Mothers Day Anniversary
- Price
- £2.77
- Rating
- 4.6/5
- Reviews
- 2,134
- Age
- 6y ago
BBLIKE Medium Gift Bags for Present - 2 Pcs Birthday Gift Bag with 4 Wrappers and 2 Cards Luxury Paper Bags with Handles for Girls Womens Wedding Party Christmas Valentines Bridesmaid (Pink Black)
- Price
- £4.27
- Rating
- 4.6/5
- Reviews
- 1,153
- Age
- 2y ago
Trending
90-day click momentum
woric 4 Medium Gift Bags With Tissue Paper & Cards 27 x 20 x 12 Cm
- Price
- £5.73
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 7mo ago
SHUBEIEUMI 10Pcs Kraft Paper Bags with Handles-Colourful
- Price
- £3.95
- Rating
- 4.6/5
- Reviews
- 304
- Age
- 11mo ago
4pcs Gift Bags (9x7x4 inch) With Tissue Paper and Gift Tags for Women Mens Birthday Valentines Day Christmas Small Business All Occation (Gold)
- Price
- £4.41
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 7mo ago
NADSSJL 30 Pcs Paper Party Bags Gift and Sweet Bags with Handles Kraft Bags with Stickers Paper Party Bags for Kids Party Celebrations Baby Shower Birthday Halloween Christmas -15 x 8 x 21 cm
- Price
- £7.40
- Rating
- 4.7/5
- Reviews
- 687
- Age
- 4y ago
Medium Gift Bags 4 Pack 9 Marble Paper Bag with Tissue Paper for Mothers Day Birthday Anniversary Wedding Baby Shower(Marble)
- Price
- £4.94
- Rating
- 4.4/5
- Reviews
- 290
- Age
- 1y ago
Newest
by launch dateworic 4 Medium Gift Bags With Tissue Paper & Cards 27 x 20 x 12 Cm
- Price
- £5.73
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 7mo ago
4pcs Gift Bags (9x7x4 inch) With Tissue Paper and Gift Tags for Women Mens Birthday Valentines Day Christmas Small Business All Occation (Gold)
- Price
- £4.41
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 7mo ago
SHUBEIEUMI 10Pcs Kraft Paper Bags with Handles-Colourful
- Price
- £3.95
- Rating
- 4.6/5
- Reviews
- 304
- Age
- 11mo ago
12 Pack Small Gift Bags with Bow Ribbons White Mini Party Favour Bags
- Price
- £7.17
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 12mo ago
Medium Gift Bags for Present 12 Pack 9 Paper Bag with Handles Tissue Paper Gift Tags for Men Women Birthday Wedding Party Christmas Fathers Day and Any Occation (Multi)
- Price
- £7.36
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
44 falling
Sellers
64
Top-5 brand share
57%
Top 20: 88%
Top-5 click share
21%
Top 20: 56%
Open market
38%
- Hallmark16%
- UK Greetings14%
- Dimetey12%
- Gcardist9%
- BBLIKE7%
- NADSSJL5%
Demand
Gift Bag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Gift Bag search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gift bag1.2M/yr
- gift bags832K/yr
- gift bags for presents514K/yr
- small gift bags340K/yr
- large gift bag248K/yr
- gift bags medium164K/yr
- small gift bag149K/yr
- gift bags small115K/yr
- birthday gift bag143K/yr
- gift bags large119K/yr
Reviews and returns
What reviews say buyers love and hate about Gift Bag
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bags are small
Not true to size
Quite small
Misleading
Not as advertised
Not as described
Disappointed with the colouring - NOT AS ADVERTISED
the colour doesnt match the bag
Colours not right
Quality not consistent
The Quality isn't that good it's alittle thin
Poor quality
Not medium at all
Could be thicker
The gift tag is so thin
Love
The bag is very good quality
Amazing quality
Good strong quality
Gift bags
Great for gifting
Excellent ideal gift
Value for money
price was fair
Excellent value for money
Fits description
Great size bag
Good size
The colours are vibrant
Really nice and colorful
Great colour
Return
0.5% Return rate 94% Fixable by listing
Bags are small
Not true to size
Quite small
Quality not consistent
The Quality isn't that good it's alittle thin
Poor quality
Misleading
Not as advertised
Not as described
Disappointed with the colouring - NOT AS ADVERTISED
the colour doesnt match the bag
Colours not right
Looks expensive
expensive for a small bag
look more expensive than they are
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gift Bag questions
Answered from the same tracked data.