wedding card
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Great+106.6%90-day search growth — must beat 0% to launch
Review moat
Great267.43avg incumbent reviews — the moat a new listing must climb
Brand share
Great53%top-5 brand share — no brand owns this niche
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Competition
Great34%top-5 click share — an open shelf
Market size
Good£346K£346K/yr · 1.0M searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£3.98avg listing price — sweet spot $15–$100
Price range
Bad£1.55–£8.89cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, wedding card is a £346K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 53% of demand. Demand peaks in May–Jun–Jul–Aug–Sep. Verdict: Worth a look — 67/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
wedding card market data
- Units sold / yr
- 60K–80K
- avg 750–1,000/product
- Revenue / yr
- £239K–£318K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #349
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 86%
- Out of stock
- 2.9%
- Avg brand age
- 38 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
49
Top-5 brand share
53%
Top 20: 92%
Top-5 click share
34%
Top 20: 74%
Open market
41%
- Piccadilly Greetings15%
- Absolutely Yours11%
- YISCOKO10%
- TheGiffter10%
- Generic7%
- Huxters6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +106.6% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 5.2×
Top wedding card search terms
- wedding card620K/yr
- wedding cards for bride and groom119K/yr
- wedding cards67K/yr
- personalised wedding card53K/yr
- wedding day card45K/yr
- wedding card personalised18K/yr
- personalised wedding cards13K/yr
- wedding day cards13K/yr
- congratulations wedding card10K/yr
- wedding day cards bride & groom8K/yr
Top wedding card products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TheGiffter Wedding Card for Bride and Groom Congratulations Gift Cards with Envelope 150x150mm On Your Wedding Day Gifts for Bride and Groom Mr and Mrs with Wooden Heart Plaque
TheGiffter£5.564.6★83 rev
Wedding Card for Bride and Groom. Congratulations on your Wedding Day. Classic Car Design with Gold Foiled text. 150x150mm. Supplied with Gold envelope.
Absolutely Yours£3.054.8★167 rev
YISCOKO Wedding Card Congratulations to The New Mr & Mrs Classic Car Design Square Wedding Cards for Bride and Groom-148x148mm.Supplied with Envelope and Gold Sticker.
YISCOKO£3.044.6★63 rev
Piccadilly Greetings Modern Wedding Card Wedding - 7 x 5 inches A11725
Piccadilly Greetings£2.434.9★16 rev
Piccadilly Greetings Wonderful Couple Happy Wedding Day Card - 9 x 6 inches
Piccadilly Greetings£2.884.8★137 rev
Newest
by launch date
Wedding Card with Lucky Sixpence Traditional Something Old New Borrowed Blue Rhyme 18 x 13 cm
the lazy panda card company£4.289 rev
Tayenura Wedding Card for Bride and Groom with Champagne Flutes and Bow Detail Stylish Set with Kraft Envelope and Embossed Seal Sticker Thoughtful Wedding Gift for the New Mr and Mrs
Tayenura£3.3817 rev
Wedding Card with Music and Light Just Married 3D Pop Up Weddings Card for Bride and Groom Congratulations Wedding Gifts for Daughter Best Friend Brother & Sister in Law Giftcard for Weddings
Yinqing£8.5690 rev
YISCOKO Wedding Card Congratulations to The New Mr & Mrs Classic Car Design Square Wedding Cards for Bride and Groom-148x148mm.Supplied with Envelope and Gold Sticker.
YISCOKO£3.0463 rev
YISCOKO Wedding Card for Bride and Groom Wedding Day Card White and Green Minimalist Theme.148x148mm.Supplied with Envelope and Gold Sticker.
YISCOKO£3.0846 rev
Trending
90-day click momentumWedding Card with Lucky Sixpence Traditional Something Old New Borrowed Blue Rhyme 18 x 13 cm
the lazy panda card company£4.284.9★
Piccadilly Greetings Modern Wedding Card Wedding - 7 x 5 inches A11725
Piccadilly Greetings£2.434.9★
YISCOKO Wedding Card for Bride and Groom Wedding Day Card White and Green Minimalist Theme.148x148mm.Supplied with Envelope and Gold Sticker.
YISCOKO£3.084.9★
YISCOKO Wedding Card Congratulations to The New Mr & Mrs Classic Car Design Square Wedding Cards for Bride and Groom-148x148mm.Supplied with Envelope and Gold Sticker.
YISCOKO£3.044.6★
Tayenura Wedding Card for Bride and Groom with Champagne Flutes and Bow Detail Stylish Set with Kraft Envelope and Embossed Seal Sticker Thoughtful Wedding Gift for the New Mr and Mrs
Tayenura£3.384.2★
What buyers say about wedding card
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful card good quality”
“Definitely worth the price”
“Elegant design”
“Card exactly as pictured”
“the envelope are made with good thick paper”
“The envelope is thick”
“the print quality is good”
“looks elegant”
“Great size”
“I like the delicate subtle colours”
What buyers complain about
“I was slightly disappointed with the Size”
“although doesnt have the licky sticky bit on it like most envelopes”
“Cheap, shoddy rubbish”
“That said, for just short of £10, not sure it's 100% value for money, you be judge of that one”
“Such a different way of giving money”
“although the colour palette is quite muted”
“I'm so disappointed as liked the design”
“Particularly angry as I paid for this specifically because the advert promised a heavier density”
“I cannot tell you how thick it is”
“It arrives flat”
Top return reasons
Common questions
- Is wedding card profitable to sell on Amazon United Kingdom?
- The niche generates £346K/yr across 56 tracked products. 2 of 15 products launched in the last 360 days are still selling. 90-day search growth is +106.6%. Flapen's verdict: Worth a look (67/100).
- How competitive is the wedding card niche?
- 32 brands and 49 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in wedding card?
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 0.2%.
- When does demand for wedding card peak?
- Demand peaks in May–Jun–Jul–Aug–Sep; the busiest month runs 5.2× the quietest.
- What does it cost to enter the wedding card niche?
- Listings span £1.55–£8.89; the average listing price is £3.98 (sweet spot $15–$100). The average incumbent carries 267 reviews — the moat a new listing must climb.