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Wedding Card

Pass

Wedding Card scores 67 out of 100, a Pass. Shoppers spend $346K a year here, search demand grew +106.6% this quarter, and returns run at 0.2% of orders.

Flapen Score
67
67 / 100
Top 1% of 835 Stationery & Office Supplies niches · +20 vs the category median of 47
Market size
£346K/yr1.0M searches / yr
90-day growth
+106.6%search demand this quarter
Competition
34%top-5 click share · 32 brands · 49 sellers

Flapen Score

Wedding Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, Wedding Card is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wedding Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wedding Card 1.0M times last year and spent an estimated £346K. The top 5 brands take 53% of clicks. Demand peaks in May–Jun–Jul–Aug–Sep. Flapen scores it 67 out of 100, a Pass.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +106.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £346K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+106.6%
Conversion, latest week
8.6%
Market size, estimated
£346Ka year
Peak month
August5.2× the quietest month
Top search term
wedding card620K searches a year

02 · Price

A sale here is worth £3.98.

Listings sell for £3.98 on average, from £1.55 to £8.89. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At £3.98 that is £3K to £4K a year per listing.

Average price
£3.98under the $15 to $100 sweet spot
Price range
£1.55–£8.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #349 within Cards & Card Stock. It carries 267 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
2.9%
Average rank
#349in Cards & Card Stock
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
267per listing
Listings tracked
56

04 · Newcomers

Amazon counts 2 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Wedding Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£10K£21K£31K£42K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

49

Top-5 brand share

53%

Top 20: 92%

Top-5 click share

34%

Top 20: 74%

Open market

41%

  • Piccadilly Greetings15%
  • Absolutely Yours11%
  • YISCOKO10%
  • TheGiffter10%
  • Generic7%
  • Huxters6%

Demand

Wedding Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 5.2×

Search terms

Top Wedding Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wedding card620K/yr
  • wedding cards for bride and groom119K/yr
  • wedding cards67K/yr
  • personalised wedding card53K/yr
  • wedding day card45K/yr
  • wedding card personalised18K/yr
  • personalised wedding cards13K/yr
  • wedding day cards13K/yr
  • congratulations wedding card10K/yr
  • wedding day cards bride & groom8K/yr

Reviews and returns

What reviews say buyers love and hate about Wedding Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.06

I was slightly disappointed with the Size

A small card

Smaller than thought it would be

Adhesion/Stickiness8%−0.03

although doesnt have the licky sticky bit on it like most envelopes

The thick envelope isn't adhesive

The envelope does not have adhesive gum

Quality-Overall8%+2.79

Cheap, shoddy rubbish

It looks expensive in quality

One * taken off for quality/appearance

Value For Money7%+0.71

That said, for just short of £10, not sure it's 100% value for money, you be judge of that one

bit pricey for what it is

Not worth £4.19

Gifting Purpose7%−0.01

Such a different way of giving money

obviously no good to give to someone

Love

Quality-Overall43%+2.79

Beautiful card good quality

Excellent quality

Good Quality Card

Value For Money17%+0.71

Definitely worth the price

Good value

Excellent value for money

Design-Overall11%+0.42

Elegant design

Beautiful Design

Unique design

Advertised Vs Actual Product5%+0.06

Card exactly as pictured

Exactly as advertised

Exactly as described

Paper Quality4%+0.20

the envelope are made with good thick paper

The card paper is a good thickness

Good quality wedding card and envelope

Return

0.2% Return rate 36% Fixable by listing

Size-Overall14%▁▁▁▇▅█

I was slightly disappointed with the Size

A small card

Smaller than thought it would be

Quality-Overall14%▁▁▁▂▄█

Cheap, shoddy rubbish

It looks expensive in quality

One * taken off for quality/appearance

Advertised Vs Actual Product14%█▁▁▂▂▂

Particularly angry as I paid for this specifically because the advert promised a heavier density

Print Quality7%
Gifting Purpose7%▁▁█▁▂▁

Such a different way of giving money

obviously no good to give to someone

FAQ

Common Wedding Card questions

Answered from the same tracked data.