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Wedding Card

Pass

Wedding Card scores 67 out of 100, a Pass. Shoppers spend an estimated $346K a year here, search demand grew +106.6% this quarter, and an estimated 0.2% of orders come back.

Flapen Score
67
67 / 100
Top 1% of 835 Stationery & Office Supplies niches · +20 vs the category median of 47
Market size
£346K/yr1.0M searches / yr
90-day growth
+106.6%search demand this quarter
Competition
34%top-5 click share · 32 brands · 49 sellers

Flapen Score

Wedding Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, Wedding Card is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wedding Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Wedding Card 1.0M times last year and spent an estimated £346K. The top 5 brands take 53% of clicks. Demand peaks in May–Jun–Jul–Aug–Sep. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +106.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £346K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+106.6%
Conversion, latest week
8.6%
Market size, estimated
£346Ka year
Peak month
August5.2× the quietest month
Top search term
wedding card620K searches a year

02 · Price

A sale here is worth £3.98.

Listings sell for £3.98 on average, from £1.55 to £8.89. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At £3.98 that is £3K to £4K a year per listing.

Average price
£3.98under the $15 to $100 sweet spot
Price range
£1.55–£8.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #349 within Cards & Card Stock. It carries 267 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
2.9%
Average rank
#349in Cards & Card Stock
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
267per listing
Listings tracked
56

04 · Newcomers

2 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Wedding Card products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

£0£10K£21K£31K£42K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

49

Est. top-5 brand share

53%

Top 20: 92%

Est. top-5 click share

34%

Top 20: 74%

Open market

41%

  • Piccadilly Greetings15%
  • Absolutely Yours11%
  • YISCOKO10%
  • TheGiffter10%
  • Generic7%
  • Huxters6%

Demand

Wedding Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 5.2×

Search terms

Top Wedding Card search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wedding card620K/yr
  • wedding cards for bride and groom119K/yr
  • wedding cards67K/yr
  • personalised wedding card53K/yr
  • wedding day card45K/yr
  • wedding card personalised18K/yr
  • personalised wedding cards13K/yr
  • wedding day cards13K/yr
  • congratulations wedding card10K/yr
  • wedding day cards bride & groom8K/yr

Reviews and returns

What reviews say buyers love and hate about Wedding Card

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
0.2%of orders come back
“I was slightly disappointed with the Size”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wedding Card questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data