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Thank You Cards

Pass

Thank You Cards scores 68 out of 100, a Pass. Shoppers spend an estimated $763K a year here, search demand grew +99.0% this quarter, and an estimated 0.3% of orders come back.

Flapen Score
68
68 / 100
Top 1% of 835 Stationery & Office Supplies niches · +21 vs the category median of 47
Market size
£763K/yr1.6M searches / yr
90-day growth
+99.0%search demand this quarter
Competition
38%top-5 click share · 21 brands · 32 sellers

Flapen Score

Thank You Cards against its category

The dotted line is the Stationery & Office Supplies average. Past it, Thank You Cards is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thank You Cards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thank You Cards 1.6M times last year and spent an estimated £763K. The top 5 brands take 61% of clicks. Demand peaks in Jun–Jul. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +99.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £763K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+99.0%
Conversion, latest week
9.7%
Market size, estimated
£763Ka year
Peak month
July3.1× the quietest month
Top search term
thank you cards865K searches a year

02 · Price

A sale here is worth £5.06.

Listings sell for £5.06 on average, from £2.17 to £7.91. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,000 to 2,500 of them. At £5.06 that is £10K to £13K a year per listing.

Average price
£5.06under the $15 to $100 sweet spot
Price range
£2.17–£7.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
2,000–2,500
Revenue per listing a year
£10K–£13K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #62 within Cards & Card Stock. It carries 555 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
97%
Out of stock, average day
2.6%
Average rank
#62in Cards & Card Stock
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
555per listing
Listings tracked
36

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
28 months

Products

Top Thank You Cards products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

£0£31K£61K£92K£122K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

32

Est. top-5 brand share

61%

Top 20: 99%

Est. top-5 click share

38%

Top 20: 82%

Open market

35%

  • SWEETZER & ORANGE22%
  • UK Greetings17%
  • Giftinghouse8%
  • Absolutely Yours8%
  • PALAAKK6%
  • SIMPLY GIFTED4%

Demand

Thank You Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 3.1×

Search terms

Top Thank You Cards search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • thank you cards865K/yr
  • thank you card250K/yr
  • thank you cards multipack184K/yr
  • thankyou cards multipack27K/yr
  • thankyou cards27K/yr
  • small thank you cards25K/yr
  • pack of thank you cards19K/yr
  • thank you cards with envelopes19K/yr
  • thankyou card22K/yr
  • thank you cards pack15K/yr

Reviews and returns

What reviews say buyers love and hate about Thank You Cards

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Wrong size”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Thank You Cards questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data