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Thank You Cards

Pass

Thank You Cards scores 68 out of 100, a Pass. Shoppers spend $763K a year here, search demand grew +99.0% this quarter, and returns run at 0.3% of orders.

Flapen Score
68
68 / 100
Top 1% of 835 Stationery & Office Supplies niches · +21 vs the category median of 47
Market size
£763K/yr1.6M searches / yr
90-day growth
+99.0%search demand this quarter
Competition
38%top-5 click share · 21 brands · 32 sellers

Flapen Score

Thank You Cards against its category

The dotted line is the Stationery & Office Supplies average. Past it, Thank You Cards is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thank You Cards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thank You Cards 1.6M times last year and spent an estimated £763K. The top 5 brands take 61% of clicks. Demand peaks in Jun–Jul. Flapen scores it 68 out of 100, a Pass.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +99.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £763K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+99.0%
Conversion, latest week
9.7%
Market size, estimated
£763Ka year
Peak month
July3.1× the quietest month
Top search term
thank you cards865K searches a year

02 · Price

A sale here is worth £5.06.

Listings sell for £5.06 on average, from £2.17 to £7.91. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,000 to 2,500 of them. At £5.06 that is £10K to £13K a year per listing.

Average price
£5.06under the $15 to $100 sweet spot
Price range
£2.17–£7.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
2,000–2,500
Revenue per listing a year
£10K–£13K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #62 within Cards & Card Stock. It carries 555 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
97%
Out of stock, average day
2.6%
Average rank
#62in Cards & Card Stock
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
555per listing
Listings tracked
36

04 · Newcomers

Amazon counts 5 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
28 months

Products

Top Thank You Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£31K£61K£92K£122K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

32

Top-5 brand share

61%

Top 20: 99%

Top-5 click share

38%

Top 20: 82%

Open market

35%

  • SWEETZER & ORANGE22%
  • UK Greetings17%
  • Giftinghouse8%
  • Absolutely Yours8%
  • PALAAKK6%
  • SIMPLY GIFTED4%

Demand

Thank You Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 3.1×

Search terms

Top Thank You Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thank you cards865K/yr
  • thank you card250K/yr
  • thank you cards multipack184K/yr
  • thankyou cards multipack27K/yr
  • thankyou cards27K/yr
  • small thank you cards25K/yr
  • pack of thank you cards19K/yr
  • thank you cards with envelopes19K/yr
  • thankyou card22K/yr
  • thank you cards pack15K/yr

Reviews and returns

What reviews say buyers love and hate about Thank You Cards

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.06

Wrong size

Small cards

Very small

Quality-Overall13%+3.41

This is a very poor quality card

Unfortunately the quality of the cards

Awful quality

Adhesion/Stickiness9%−0.06

Even the stickers look Shabby

There's no envelope adhesion

there is no glue on the flap

Value For Money9%+0.75

Looks and feels more expensive than it is

Absolutely not worth the price

Vastly over priced went I the bin

Paper Quality6%−0.04

Poor quality and crumpled/bent paper and envelopes

Lettering is a sticker

the paper is thin and cheap looking

Love

Quality-Overall37%+3.41

Good Quality Cards

Amazing quality

Great quality cards

Value For Money20%+0.75

Good value

Amazing value

Great value

Advertised Vs Actual Product8%+0.02

As advertised

Exactly as shown

As described

Design-Overall7%+0.46

Pretty design

The design is simple

The design is clean

Size-Overall6%−0.06

a practical size

Good size

Nice size and handy

Return

0.3% Return rate 62% Fixable by listing

Size-Overall45%█▆▇▄██

Wrong size

Small cards

Very small

Quality-Overall23%▃▆██▅▄

This is a very poor quality card

Unfortunately the quality of the cards

Awful quality

Advertised Vs Actual Product5%▇▃▃▆█▁

Very small and Incorrect to what is advertised

Not like advertised

which wasn't clear from the description

Color4%▁▁▁█▃█

rather than pristine white

Card is dull grey

Beware - strange colour combination

Print Quality3%▅▁▆▁█▁

I checked through all of mine after seeing other reviews about printing issues etc

FAQ

Common Thank You Cards questions

Answered from the same tracked data.