thank you cards
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Growth
Great+99.0%90-day search growth — must beat 0% to launch
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good554.78avg incumbent reviews — the moat a new listing must climb
Market size
Good£763K£763K/yr · 1.6M searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.06avg listing price — sweet spot $15–$100
Price range
Bad£2.17–£7.91cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, thank you cards is a £763K/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 68/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
thank you cards market data
- Units sold / yr
- 125K–150K
- avg 2,000–2,500/product
- Revenue / yr
- £633K–£759K
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 83%
- Out of stock
- 2.6%
- Avg brand age
- 28 months
- Avg seller age
- 157 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
32
Top-5 brand share
61%
Top 20: 99%
Top-5 click share
38%
Top 20: 82%
Open market
35%
- SWEETZER & ORANGE22%
- UK Greetings17%
- Giftinghouse8%
- Absolutely Yours8%
- PALAAKK6%
- SIMPLY GIFTED4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +99.0% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 3.1×
Top thank you cards search terms
- thank you cards865K/yr
- thank you card250K/yr
- thank you cards multipack184K/yr
- thankyou cards multipack27K/yr
- thankyou cards27K/yr
- small thank you cards25K/yr
- pack of thank you cards19K/yr
- thank you cards with envelopes19K/yr
- thankyou card22K/yr
- thank you cards pack15K/yr
Top thank you cards products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UK Greetings | Multipack of 10 Thank You Cards | Appreciation Cards | Spotty Designs | With Envelopes | 125 x 195 x 15 mm
UK Greetings£3.494.7★804 rev
Thank You Cards Multipack of 24. Each Greeting Cards Pack includes 6 Tree designs. 115 x 115mm. Blank Inside. Envelopes included. Made in UK.
Absolutely Yours£5.024.7★1,490 rev
SWEETZER & ORANGE Summer Stripes Thank You Cards Set of 24 Blank Cards with Envelopes 6 Colorful Designs (4 of Each) 4x5.5 Flat Note Cards Pastel Pink Blue & Yellow Envelopes Thick Paper
SWEETZER & ORANGE£6.654.8★144 rev
S&O Palm Beach Thank You Cards with Envelopes Blank Greeting sheets for Handwritten Messages Set of 24 stylish Notes and Covers Assorted Thank You decor notes with Color full Envelopes Mix & Match
SWEETZER & ORANGE£6.794.7★260 rev
YISCOKO Thank You Cards Multipack of 5 with Envelopes and Free Stickers-11.5 * 11.5cm-Thank You Card for Weddings Teachers Kids Baby Showers Birthdays and Christmas.
YISCOKO£3.564.6★54 rev
Newest
by launch dateYISCOKO Thank You Cards Multipack of 5 with Envelopes and Free Stickers-11.5 * 11.5cm-Thank You Card for Weddings Teachers Kids Baby Showers Birthdays and Christmas.
YISCOKO£3.5654 rev
Frelimiu 30 Pack Thank You Cards Multipack with Envelopes Glitter Heart
Frelimiu£7.9137 rev
36 Pack Thank You Cards Multipack 4x6 Inch Thank You Teacher Cards
Thboxes£7.2271 rev
Giftinghouse 24/36 Thank You Cards Pack with Gold Foil Stickers and Kraft Envelopes 11.5 x 11.5 cm Blank Inside Ideal for Teachers Weddings Kids Christmas Made in the UK
Giftinghouse£6.61128 rev
SWEETZER & ORANGE Summer Stripes Thank You Cards Set of 24 Blank Cards with Envelopes 6 Colorful Designs (4 of Each) 4x5.5 Flat Note Cards Pastel Pink Blue & Yellow Envelopes Thick Paper
SWEETZER & ORANGE£6.65144 rev
Trending
90-day click momentumYISCOKO Thank You Cards Multipack of 5 with Envelopes and Free Stickers-11.5 * 11.5cm-Thank You Card for Weddings Teachers Kids Baby Showers Birthdays and Christmas.
YISCOKO£3.564.6★
36 Pack Thank You Cards Multipack 4x6 Inch Thank You Teacher Cards
Thboxes£7.224.9★
SOL 18x Thank You Cards with Envelopes - 250 GSM White Cardstock - A6 Size - Small Thank You Cards Multipack - Thankyou Cards Multipack - A Small Card to Say a Big Thank You
SOL£3.424.7★
Frelimiu 30 Pack Thank You Cards Multipack with Envelopes Glitter Heart
Frelimiu£7.914.6★
Thank You Greeting Cards Pack of 12 Blank Gold Foiled Watercolour Postcards With 12 Stickers Used for Birthday Wedding Business Mothers Fathers Friends Thank You Cards
Jaswass£3.784.6★
What buyers say about thank you cards
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality Cards”
“Good value”
“As advertised”
“Pretty design”
“a practical size”
“the colours are great”
“Quality paper”
“Always handy to have on hand”
“The print is clear and consistent and I love the stickers for closing the envelopes”
“Peel and stick envelope - great”
What buyers complain about
“Wrong size”
“This is a very poor quality card”
“Even the stickers look Shabby”
“Looks and feels more expensive than it is”
“Poor quality and crumpled/bent paper and envelopes”
“Very small and Incorrect to what is advertised”
“rather than pristine white”
“When folded, they do not all fold evenly, so one side is slightly different to the other”
“I checked through all of mine after seeing other reviews about printing issues etc”
“these dont feel like those flimsy greeting cards”
Top return reasons
Common questions
- Is thank you cards profitable to sell on Amazon United Kingdom?
- The niche generates £763K/yr across 36 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +99.0%. Flapen's verdict: Worth a look (68/100).
- How competitive is the thank you cards niche?
- 21 brands and 32 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in thank you cards?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Adhesion/Stickiness. The return rate is 0.3%.
- When does demand for thank you cards peak?
- Demand peaks in Jun–Jul; the busiest month runs 3.1× the quietest.
- What does it cost to enter the thank you cards niche?
- Listings span £2.17–£7.91; the average listing price is £5.06 (sweet spot $15–$100). The average incumbent carries 555 reviews — the moat a new listing must climb.