69
compressed air
Launch itA $2.6M/yr market growing +17.4% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Incredible£2.6M£2.6M/yr · 1.4M searches
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Avg price
Great£18.47avg listing price — sweet spot $15–$100
Price range
Great£3.32–£57.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Okay+17.4%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,351.04avg incumbent reviews — the moat a new listing must climb