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A Board

Pass

A Board scores 69 out of 100, a Pass. Shoppers spend an estimated $189K a year here, search demand grew +27.9% this quarter, and an estimated 0.6% of orders come back.

Flapen Score
69
69 / 100
Top 1% of 835 Stationery & Office Supplies niches · +22 vs the category median of 47
Market size
£189K/yr131K searches / yr
90-day growth
+27.9%search demand this quarter
Competition
46%top-5 click share · 26 brands · 41 sellers

Flapen Score

A Board against its category

The dotted line is the Stationery & Office Supplies average. Past it, A Board is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for A Board 131K times last year and spent an estimated £189K. The top 5 brands take 58% of clicks. Demand peaks in May. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £189K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
+27.9%
Conversion, latest week
3.7%
Market size, estimated
£189Ka year
Peak month
May2.3× the quietest month
Top search term
a board25K searches a year

02 · Price

A sale here is worth £39.36.

Listings sell for £39.36 on average, from £11.61 to £79.66. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £39.36 that is £4K to £10K a year per listing.

Average price
£39.36inside the $15 to $100 sweet spot
Price range
£11.61–£79.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£4K–£10K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #126 within Office Supplies. It carries 144 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
53%
Out of stock, average day
5.6%
Average rank
#126in Office Supplies
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
144per listing
Listings tracked
36

04 · Newcomers

3 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top A Board products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£30K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

41

Est. top-5 brand share

58%

Top 20: 94%

Est. top-5 click share

46%

Top 20: 82%

Open market

35%

  • Dipamkar15%
  • Displaypro14%
  • ALLboards12%
  • VAIIGO10%
  • LN COZY CORNER7%
  • Generic6%

Demand

A Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.3×

Search terms

Top A Board search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • a board25K/yr
  • a boards pavement signs23K/yr
  • a frame sign board18K/yr
  • pavement sign17K/yr
  • a frame12K/yr
  • sandwich board8K/yr
  • sign board6K/yr
  • advertising board6K/yr
  • a frame chalk board4K/yr
  • sandwich boards for outside4K/yr

Reviews and returns

What reviews say buyers love and hate about A Board

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Strength”
0.6%of orders come back
“Flimsy”
A buyer, on “Strength”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common A Board questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data