Skip to content

A Board

Pass

A Board scores 69 out of 100, a Pass. Shoppers spend $189K a year here, search demand grew +27.9% this quarter, and returns run at 0.6% of orders.

Flapen Score
69
69 / 100
Top 1% of 835 Stationery & Office Supplies niches · +22 vs the category median of 47
Market size
£189K/yr131K searches / yr
90-day growth
+27.9%search demand this quarter
Competition
46%top-5 click share · 26 brands · 41 sellers

Flapen Score

A Board against its category

The dotted line is the Stationery & Office Supplies average. Past it, A Board is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The A Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for A Board 131K times last year and spent an estimated £189K. The top 5 brands take 58% of clicks. Demand peaks in May. Flapen scores it 69 out of 100, a Pass.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £189K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
+27.9%
Conversion, latest week
3.7%
Market size, estimated
£189Ka year
Peak month
May2.3× the quietest month
Top search term
a board25K searches a year

02 · Price

A sale here is worth £39.36.

Listings sell for £39.36 on average, from £11.61 to £79.66. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £39.36 that is £4K to £10K a year per listing.

Average price
£39.36inside the $15 to $100 sweet spot
Price range
£11.61–£79.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£4K–£10K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #126 within Office Supplies. It carries 144 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
53%
Out of stock, average day
5.6%
Average rank
#126in Office Supplies
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
144per listing
Listings tracked
36

04 · Newcomers

Amazon counts 3 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top A Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£30K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

41

Top-5 brand share

58%

Top 20: 94%

Top-5 click share

46%

Top 20: 82%

Open market

35%

  • Dipamkar15%
  • Displaypro14%
  • ALLboards12%
  • VAIIGO10%
  • LN COZY CORNER7%
  • Generic6%

Demand

A Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.3×

Search terms

Top A Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • a board25K/yr
  • a boards pavement signs23K/yr
  • a frame sign board18K/yr
  • pavement sign17K/yr
  • a frame12K/yr
  • sandwich board8K/yr
  • sign board6K/yr
  • advertising board6K/yr
  • a frame chalk board4K/yr
  • sandwich boards for outside4K/yr

Reviews and returns

What reviews say buyers love and hate about A Board

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength17%−0.04

Flimsy

Very flimsy

The frame is extremely flimsy

Quality-Overall11%+2.23

Cheap and flimsy

Cheap price for a cheap quality product

Poor quality

Size-Overall9%+0.48

Not fit for purpose

This is so much bigger

Very small

Leak-Proof7%

unfortunately any rain at all and its leaks, its ruined my printed A1 posters and when contacting the supplier they refused to help, and have also changed their product description too when i questioned it

water leaked leaks out of base

Durability7%−0.11

Broke after opening

Not build to last for more than one use

The two frames I bought have fallen apart and are unusable

Love

Quality-Overall29%+2.23

Excellent quality A Board

The quality feels solid

Excellent product

Strength14%−0.04

Great solid stand

very sturdy

Sturdy and easy to use - great for events

Weight Light6%−0.17

The product is lightweight

Its light and otherwise looks ok

Very light weight

Advertised Vs Actual Product6%

As described

Punctual and as stated

Size-Overall4%+0.48

Perfect size too

it's just big enough

very handy size

Return

0.6% Return rate 71% Fixable by listing

Size-Overall61%█▆▅▅▅▅

Not fit for purpose

This is so much bigger

Very small

Defective Material/Parts8%▁▅▄▄█▄
Quality-Overall5%▁▄██▄▅

Cheap and flimsy

Cheap price for a cheap quality product

Poor quality

Strength4%▁▅▂▆▁█

Flimsy

Very flimsy

The frame is extremely flimsy

Weight Light3%▁▃▅▄█▁

It is a little on the light weight side

Very light

FAQ

Common A Board questions

Answered from the same tracked data.