Boyfriend Birthday Card

Shoppers searched for this 438K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months

438K

Growth, 90 days vs prior 90

+7.2%

Conversion, latest week

7.3%

Market size, estimated

£117Ka year

Peak month

September1.5× the quietest month

Top search term

boyfriend birthday card162K searches a year

Listings sell for £3.65 on average, from £1.58 to £9.44. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £3.65 that is £913 to £2K a year per listing.

Average price

£3.65under the $15 to $100 sweet spot

Price range

£1.58–£9.44

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

£913–£2K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

70% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #2,552 within Cards & Card Stock. It carries 260 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

99%

Out of stock, average day

4.8%

Average rank

#2,552in Cards & Card Stock

Average rating

4.63 starsAmazon United Kingdom average 4.36 stars

Average reviews

260per listing

Listings tracked

67

18 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

18

Successful launches

1Amazon's first-year sales bar

Average brand age

31 months