Boyfriend Birthday Card
MaybeReturns run at only 0.1% of orders. But prices span $1.58–$9.44, mostly outside the sweet spot, so Boyfriend Birthday Card is a Maybe.
- Flapen Score
- 55 / 100Top 15% of 835 Stationery & Office Supplies niches · +8 vs the category median of 4755
- Market size
- £117K/yr438K searches / yr
- 90-day growth
- +7.2%search demand this quarter
- Competition
- 27%top-5 click share · 35 brands · 58 sellers
Flapen Score
Boyfriend Birthday Card against its category
The dotted line is the Stationery & Office Supplies average. Past it, Boyfriend Birthday Card is stronger. Inside it, weaker.
Market
The Boyfriend Birthday Card market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Boyfriend Birthday Card 438K times last year and spent an estimated £117K. The top 5 brands take 57% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
7.3% of searches ended in a purchase last week.
Shoppers searched for this 438K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.
- Searches, last 12 months
- 438K
- Growth, 90 days vs prior 90
- +7.2%
- Conversion, latest week
- 7.3%
- Market size, estimated
- £117Ka year
- Peak month
- September1.5× the quietest month
- Top search term
- boyfriend birthday card162K searches a year
02 · Price
A sale here is worth £3.65.
Listings sell for £3.65 on average, from £1.58 to £9.44. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £3.65 that is £913 to £2K a year per listing.
- Average price
- £3.65under the $15 to $100 sweet spot
- Price range
- £1.58–£9.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £913–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #2,552 within Cards & Card Stock. It carries 260 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 99%
- Out of stock, average day
- 4.8%
- Average rank
- #2,552in Cards & Card Stock
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 260per listing
- Listings tracked
- 67
04 · Newcomers
Amazon counts 1 of last year's 18 launches as successful.
18 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Boyfriend Birthday Card products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LimaLima Boyfriend Birthday Card Funny Man Im Going To Annoy Design
- Price
- £3.38
- Rating
- 5.0/5
- Reviews
- 20
- Age
- 9mo ago
Me To You Tatty Teddy Wonderful Boyfriend Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.13
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 5mo ago
Printperfect - Boyfriend Birthday Card - Husband Birthday Card - I Love You Longer - I Love You Gifts For Him or Her - Sweet Birthday Cards for Wife Girlfriend Partner
- Price
- £3.42
- Rating
- 4.8/5
- Reviews
- 331
- Age
- 1y ago
Printperfect - Boyfriend Birthday Card - Husband Birthday Card - Happy Birthday To My Favourite Person - I Love You Gifts For Him or Her - Sweet Birthday Cards for Wife Girlfriend Partner
- Price
- £3.45
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 1y ago
Edition Seidel Premium Birthday Card with Envelope Greeting Happy Birthday for Him or Her Husband Wife Fiancé Boyfriend Girlfriend Lovely Quote (G3654 SW024)
- Price
- £3.37
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 1y ago
Trending
90-day click momentum
Funny Hot Stuff Birthday Card for Husband Wife Boyfriend Girlfriend Fiancé | Blank Inside with Envelope | Humorous Greeting Card for Men & Women
- Price
- £3.47
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago
Funny Birthday Card for Boyfriend - Me Being Your Girlfriend Is Enough Of A Gift - Humorous Partner Card with Cute Love Message Perfect Gi/ft for Him (Girlfriend)
- Price
- £3.36
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago
Me To You Tatty Teddy Wonderful Boyfriend Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.13
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 5mo ago
Virelle I Love You More UNO Reverse Card - Funny Anniversary Card for Husband Anniversary Card Gifts for Him Birthday Card for Boyfriend Romantic I Love You Card for Partner
- Price
- £3.47
- Rating
- 2.8/5
- Reviews
- 6
- Age
- 8mo ago
Printperfect - Boyfriend Birthday Card - Happy Birthday Card - Loved You Yesterday Love You Still - I Love You Gifts For Him - Sweet Birthday Cards For Boyfriend Partner For Men
- Price
- £3.49
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 7mo ago
Newest
by launch dateMe To You Tatty Teddy Wonderful Boyfriend Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.13
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 5mo ago
Funny Hot Stuff Birthday Card for Husband Wife Boyfriend Girlfriend Fiancé | Blank Inside with Envelope | Humorous Greeting Card for Men & Women
- Price
- £3.47
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago
Funny Birthday Card for Boyfriend - Me Being Your Girlfriend Is Enough Of A Gift - Humorous Partner Card with Cute Love Message Perfect Gi/ft for Him (Girlfriend)
- Price
- £3.36
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago
Printperfect - Boyfriend Birthday Card - Happy Birthday Card - Loved You Yesterday Love You Still - I Love You Gifts For Him - Sweet Birthday Cards For Boyfriend Partner For Men
- Price
- £3.49
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 7mo ago
Virelle I Love You More UNO Reverse Card - Funny Anniversary Card for Husband Anniversary Card Gifts for Him Birthday Card for Boyfriend Romantic I Love You Card for Partner
- Price
- £3.47
- Rating
- 2.8/5
- Reviews
- 6
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
35 falling
Sellers
58
Top-5 brand share
57%
Top 20: 92%
Top-5 click share
27%
Top 20: 69%
Open market
39%
- Printperfect21%
- Central 2312%
- Me To You11%
- LimaLima8%
- Edition Seidel5%
- ZENTHRAA4%
Demand
Boyfriend Birthday Card search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Boyfriend Birthday Card search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- boyfriend birthday card162K/yr
- birthday card for boyfriend47K/yr
- birthday card boyfriend37K/yr
- partner birthday card for him32K/yr
- birthday cards for boyfriend30K/yr
- boyfriend birthday21K/yr
- funny boyfriend birthday card12K/yr
- happy birthday boyfriend card13K/yr
- birthday card for partner male11K/yr
- partner birthday card9K/yr
Reviews and returns
What reviews say buyers love and hate about Boyfriend Birthday Card
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Deceptive
it doesn't look as shown on Amazon
Product is not identical to picture
Poor Quality Card
Looks poor quality
Terrible quality, looks like it was cut out from a sheet by hand
I'm struggling to read it
Other retailers, or Amazon sellers, provide better quality prints for the price
Terrible quality- printed onto stock card with rough edges and blurred picture
Smaller than you think
the card is a lot smaller
The card that arrives is actually smaller than a standard playing card
with a dirty sticky mark on the front
Envelope didnt stick
Love
Great quality card
Excellent quality
Good quality card
Just as advertised
was exactly as seen
As described
Excellent value
Good value
This is reasonable value as its a nice size and well made
The design is excellent
Fun design
Design is simple
For couples who are very playful
Fun
Funny
Return
0.1% Return rate 23% Fixable by listing
Smaller than you think
the card is a lot smaller
The card that arrives is actually smaller than a standard playing card
this doesnt work
Poor Quality Card
Looks poor quality
Terrible quality, looks like it was cut out from a sheet by hand
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Boyfriend Birthday Card questions
Answered from the same tracked data.