Dad Birthday Cards

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £424K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-0.8%

Conversion, latest week

10.0%

Market size, estimated

£424Ka year

Peak month

March1.5× the quietest month

Top search term

dad birthday card642K searches a year

Listings sell for £3.44 on average, from £2.43 to £7.72. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,000 to 1,250 of them. At £3.44 that is £3K to £4K a year per listing.

Average price

£3.44under the $15 to $100 sweet spot

Price range

£2.43–£7.72

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

1,000–1,250

Revenue per listing a year

£3K–£4K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #923 within Cards & Card Stock. It carries 332 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

4.8%

Average rank

#923in Cards & Card Stock

Average rating

4.70 starsAmazon United Kingdom average 4.36 stars

Average reviews

332per listing

Listings tracked

56

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

2Amazon's first-year sales bar

Average brand age

28 months