Dad Birthday Cards
MaybeReturns run at only 0.1% of orders. But prices span $2.43–$7.72, mostly outside the sweet spot, so Dad Birthday Cards is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 835 Stationery & Office Supplies niches · +12 vs the category median of 4759
- Market size
- £424K/yr1.2M searches / yr
- 90-day growth
- -0.8%search demand this quarter
- Competition
- 30%top-5 click share · 32 brands · 45 sellers
Flapen Score
Dad Birthday Cards against its category
The dotted line is the Stationery & Office Supplies average. Past it, Dad Birthday Cards is stronger. Inside it, weaker.
Market
The Dad Birthday Cards market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dad Birthday Cards 1.2M times last year and spent an estimated £424K. The top 5 brands take 45% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
10.0% of searches ended in a purchase last week.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £424K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -0.8%
- Conversion, latest week
- 10.0%
- Market size, estimated
- £424Ka year
- Peak month
- March1.5× the quietest month
- Top search term
- dad birthday card642K searches a year
02 · Price
A sale here is worth £3.44.
Listings sell for £3.44 on average, from £2.43 to £7.72. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,000 to 1,250 of them. At £3.44 that is £3K to £4K a year per listing.
- Average price
- £3.44under the $15 to $100 sweet spot
- Price range
- £2.43–£7.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #923 within Cards & Card Stock. It carries 332 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 4.8%
- Average rank
- #923in Cards & Card Stock
- Average rating
- 4.70 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 332per listing
- Listings tracked
- 56
04 · Newcomers
Amazon counts 2 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Dad Birthday Cards products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Funny Birthday Card for Dad From Daughter C248
- Price
- £3.28
- Rating
- 4.8/5
- Reviews
- 822
- Age
- 9y ago
Funny Dad Birthday Card Sleeping Watching TV Design Blank Inside with Kraft Envelope #1815
- Price
- £2.98
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 1y ago
Piccadilly Greetings Piccadilly Greetings Traditional Birthday Card Dad - 9 x 6 inches Green
- Price
- £2.46
- Rating
- 4.7/5
- Reviews
- 2,501
- Age
- 6y ago
Birthday Card for Dad. Stars Design with Blue foil. 150x150mm supplied with Envelope. Eco-friendly. Message inside. Made in Britain.
- Price
- £3.15
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 1y ago
IC&G Birthday Card for Dad Sentimental
- Price
- £3.71
- Rating
- 4.8/5
- Reviews
- 78
- Age
- 1y ago
Trending
90-day click momentum
Mirelia Birthday Card for Dad Sentimental Poem from Son or Daughter
- Price
- £4.19
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Funny Dad Birthday Card - No One Watches TV With Their Eyes Closed Better Than You - Fathers Day Card From Your Favourite Child Son or Daughter
- Price
- £3.80
- Rating
- 4.8/5
- Reviews
- 63
- Age
- 4mo ago
LimaLima Funny Birthday Card For Men Male Adult Doctor Joke Dad Brother Best Friend
- Price
- £3.33
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 1y ago
Funny Dad Birthday Card Sleeping Watching TV Design Blank Inside with Kraft Envelope #1815
- Price
- £2.98
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 1y ago
Funny Birthday Card for Dad From Daughter C248
- Price
- £3.28
- Rating
- 4.8/5
- Reviews
- 822
- Age
- 9y ago
Newest
by launch dateMirelia Birthday Card for Dad Sentimental Poem from Son or Daughter
- Price
- £4.19
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Funny Dad Birthday Card - No One Watches TV With Their Eyes Closed Better Than You - Fathers Day Card From Your Favourite Child Son or Daughter
- Price
- £3.80
- Rating
- 4.8/5
- Reviews
- 63
- Age
- 4mo ago
Rude Birthday Card for Him - Shiny Bald Head - Funny Birthday Card for Men - For Dad Brother Best Mate Best Friend Colleague
- Price
- £3.40
- Rating
- 4.8/5
- Reviews
- 38
- Age
- 9mo ago
Birthday Card for Dad. Stars Design with Blue foil. 150x150mm supplied with Envelope. Eco-friendly. Message inside. Made in Britain.
- Price
- £3.15
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 1y ago
Funny Birthday Card for Men OMG Grey Hare Hilarious Pun Greeting Card for Dad Husband Brother Boyfriend Uncle Grandad Brother Friends Coworkers Him - Getting Older Comes with Stickers
- Price
- £3.34
- Rating
- 4.8/5
- Reviews
- 136
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
32 falling
Sellers
45
Top-5 brand share
45%
Top 20: 92%
Top-5 click share
30%
Top 20: 72%
Open market
49%
- Piccadilly Greetings12%
- Cheeky Chops10%
- Old English Company10%
- Huxters7%
- Absolutely Yours7%
- Oscar Finks6%
Demand
Dad Birthday Cards search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Dad Birthday Cards search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dad birthday card642K/yr
- birthday card dad122K/yr
- happy birthday dad card63K/yr
- birthday card for dad67K/yr
- happy birthday dad60K/yr
- birthday cards for dad51K/yr
- dad birthday card from daughter31K/yr
- dad birthday card funny32K/yr
- funny dad birthday card27K/yr
- dad card19K/yr
Reviews and returns
What reviews say buyers love and hate about Dad Birthday Cards
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Amazon either ship things in cardboard boxes 80 times too big
Too small
Not very big
Expensive
Honestly, it looks like it cost more than it did
Awful quality
wish there had been writing inside and not left blank
No clear place to write on it
Envelope feels like it's made from recycled material too
Love
Good Quality Card
Good quality card at a great price
Fabulous quality
cool and fun
Fun card
Great fun card
Good price
Great value
Reasonable price
Exactly what I wanted and in time
As described
As pictured
Amazing size
it wasnt too small either – a really nice size
size would recommend
Return
0.1% Return rate 70% Fixable by listing
Amazon either ship things in cardboard boxes 80 times too big
Too small
Not very big
Awful quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dad Birthday Cards questions
Answered from the same tracked data.