Birthday Cards for Men
MaybeReturns run at only 0.1% of orders. But prices span $1.25–$12.01, mostly outside the sweet spot, so Birthday Cards for Men is a Maybe.
- Flapen Score
- 60 / 100Top 5% of 835 Stationery & Office Supplies niches · +13 vs the category median of 4760
- Market size
- £808K/yr2.8M searches / yr
- 90-day growth
- -6.1%search demand this quarter
- Competition
- 29%top-5 click share · 33 brands · 64 sellers
Flapen Score
Birthday Cards for Men against its category
The dotted line is the Stationery & Office Supplies average. Past it, Birthday Cards for Men is stronger. Inside it, weaker.
Market
The Birthday Cards for Men market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Birthday Cards for Men 2.8M times last year and spent an estimated £808K. The top 5 brands take 56% of clicks. Demand peaks in Feb–Mar. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
8.6% of searches ended in a purchase last week.
Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £808K a year.
- Searches, last 12 months
- 2.8M
- Growth, 90 days vs prior 90
- -6.1%
- Conversion, latest week
- 8.6%
- Market size, estimated
- £808Ka year
- Peak month
- March2.1× the quietest month
- Top search term
- birthday cards for men1.2M searches a year
02 · Price
A sale here is worth £3.32.
Listings sell for £3.32 on average, from £1.25 to £12.01. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 1,500 to 2,000 of them. At £3.32 that is £5K to £7K a year per listing.
- Average price
- £3.32under the $15 to $100 sweet spot
- Price range
- £1.25–£12.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #1,247 within Cards & Card Stock. It carries 338 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 97%
- Out of stock, average day
- 2.6%
- Average rank
- #1,247in Cards & Card Stock
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 338per listing
- Listings tracked
- 73
04 · Newcomers
Amazon counts 5 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Birthday Cards for Men products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LimaLima Funny Birthday Card For Men & Women Silly Cartoon Owl Design Joke Perfect For Him & Her Friends & Family
- Price
- £3.29
- Rating
- 4.9/5
- Reviews
- 43
- Age
- 7mo ago
LimaLima Birthday Card For Men & Women Funny Rude Pigeon Design Perfect For Male Female Best Friends Work Colleagues & Family
- Price
- £3.21
- Rating
- 4.7/5
- Reviews
- 93
- Age
- 10mo ago
Paperlink Funny Artistic Happy Birthday Greetings Card - From The Funny Farm Range - For Him/For Her - Specs Drugs and Sausage Rolls!
- Price
- £2.76
- Rating
- 4.6/5
- Reviews
- 1,418
- Age
- 3y ago
Funny Birthday Card for Men OMG Grey Hare Hilarious Pun Greeting Card for Dad Husband Brother Boyfriend Uncle Grandad Brother Friends Coworkers Him - Getting Older Comes with Stickers
- Price
- £3.34
- Rating
- 4.8/5
- Reviews
- 136
- Age
- 1y ago
Model Family Funny Birthday Card for Him - Youre in a Fish and Chip Shop Mate Humorous Greetings Card for Men Multi-Coloured 15.25 x 15.25 cms
- Price
- £3.30
- Rating
- 4.5/5
- Reviews
- 289
- Age
- 2y ago
Trending
90-day click momentum
Funny Birthday Card for Older Adults Hilarious Happy Birthday Card for Him or Her For Senior Parent Friend Coworker Aging Humor Gag Gift Idea for Men or Women
- Price
- £3.46
- Rating
- 4.8/5
- Reviews
- 58
- Age
- 1y ago
LimaLima Birthday Card For Men & Women Funny Duck Design For Male Females & Teenagers Perfect For Friends & Family
- Price
- £3.08
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 6mo ago
LimaLima Funny Birthday Card For Men & Women Silly Cartoon Owl Design Joke Perfect For Him & Her Friends & Family
- Price
- £3.29
- Rating
- 4.9/5
- Reviews
- 43
- Age
- 7mo ago
Woodmansterne Birthday Card for Men or Boys Quentin Blake
- Price
- £3.73
- Rating
- 4.7/5
- Reviews
- 706
- Age
- 3y ago
LimaLima Funny Birthday Cards for Men with Rude Humour Featuring a Cheeky Chimp on the Loo Perfect for Male Friends
- Price
- £3.38
- Rating
- 4.7/5
- Reviews
- 63
- Age
- 11mo ago
Newest
by launch dateLimaLima Birthday Card For Men & Women Funny Duck Design For Male Females & Teenagers Perfect For Friends & Family
- Price
- £3.08
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 6mo ago
LimaLima Funny Birthday Card For Men & Women Silly Cartoon Owl Design Joke Perfect For Him & Her Friends & Family
- Price
- £3.29
- Rating
- 4.9/5
- Reviews
- 43
- Age
- 7mo ago
LimaLima Birthday Card For Men & Women Funny Rude Pigeon Design Perfect For Male Female Best Friends Work Colleagues & Family
- Price
- £3.21
- Rating
- 4.7/5
- Reviews
- 93
- Age
- 10mo ago
LimaLima Funny Birthday Cards for Men with Rude Humour Featuring a Cheeky Chimp on the Loo Perfect for Male Friends
- Price
- £3.38
- Rating
- 4.7/5
- Reviews
- 63
- Age
- 11mo ago
LimaLima Funny Birthday Cards for Men Rude Humour Grumpy Design Perfect for Husband Dad Male Friend
- Price
- £3.33
- Rating
- 4.8/5
- Reviews
- 52
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
33 falling
Sellers
64
Top-5 brand share
56%
Top 20: 93%
Top-5 click share
29%
Top 20: 66%
Open market
38%
- LimaLima28%
- Paperlink8%
- Old English Company7%
- Emotional Rescue7%
- Central 236%
- UK Greetings6%
Demand
Birthday Cards for Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 2.1×
Search terms
Top Birthday Cards for Men search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- birthday cards for men1.2M/yr
- funny birthday cards for men373K/yr
- mens birthday cards148K/yr
- male birthday card142K/yr
- funny birthday card150K/yr
- greeting cards102K/yr
- birthday card for men71K/yr
- pop up birthday card98K/yr
- birthday card funny72K/yr
- male birthday cards for men66K/yr
Reviews and returns
What reviews say buyers love and hate about Birthday Cards for Men
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bit small,
Its a smaller card than normal
is huge
Poor quality card was used
Just not good enough
Awful quality
.DIDN'T FUNCTION WHATSOEVER
Didn't play tunes or speak
Didnt work
Expensive
Price wise, it is not cheap
Not very happy about it especially with the price
Sound doesnt work properly
Broken audio
Audio didn't play properly so item returned
Love
Good quality cards
Good Quality Card
Excellent Product
Great value for money
Good price
Excellent value
Fun card
Good fun card
Brilliant fun
As pictured
As described
Exactly as advertised
It is a good size with quality presentation
Good size
Nice size and suitable for older adults
Return
0.1% Return rate 40% Fixable by listing
.DIDN'T FUNCTION WHATSOEVER
Didn't play tunes or speak
Didnt work
Felt that the colours could have been bit brighter
Was sent a pink one instead of a black & gold one
The trees on the left are far too green & small, and look superimposed, not as if they're part of the same picture
Sound doesnt work properly
Broken audio
Audio didn't play properly so item returned
Bit small,
Its a smaller card than normal
is huge
The picture online didn't really show the fact that the perspective is all wrong - the hill
Not as advertised
Not as expected
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Birthday Cards for Men questions
Answered from the same tracked data.