Is birthday cards for men profitable to sell on Amazon United Kingdom?

The niche generates £808K/yr across 73 tracked products. 5 of 14 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Worth a look (60/100).

How competitive is the birthday cards for men niche?

33 brands and 64 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in birthday cards for men?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Functionality-Overall. The return rate is 0.1%.

When does demand for birthday cards for men peak?

Demand peaks in Feb–Mar; the busiest month runs 2.1× the quietest.

What does it cost to enter the birthday cards for men niche?

Listings span £1.25–£12.01; the average listing price is £3.32 (sweet spot $15–$100). The average incumbent carries 338 reviews — the moat a new listing must climb.

birthday cards for men

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Competition

Great29%

top-5 click share — an open shelf

Review moat

Great338.14

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Brand share

Great56%

top-5 brand share — no brand owns this niche

Market size

Good£808K

£808K/yr · 2.8M searches

Growth

Bad-6.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad£3.32

avg listing price — sweet spot $15–$100

Price range

Bad£1.25–£12.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, birthday cards for men is a £808K/yr Amazon United Kingdom market (2.8M searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 60/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

birthday cards for men market data

Units sold / yr: 200K–250K; avg 1,500–2,000/product
Revenue / yr: £664K–£830K; units × avg price
Conversion rate: 8.6%
Avg BSR: #1,247
Page quality: 0%
Prime: 97%
Sponsored: 74%
Out of stock: 2.6%
Avg brand age: 34 months
Avg seller age: 173 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

33 falling

Sellers

Top-5 brand share

56%

Top 20: 93%

Top-5 click share

29%

Top 20: 66%

Open market

38%

LimaLima28%
Paperlink8%
Old English Company7%
Emotional Rescue7%
Central 236%
UK Greetings6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.

Peak months: Feb, Mar · busiest ÷ quietest = 2.1×

Open Trend

Top birthday cards for men search terms

birthday cards for men1.2M/yr -4.8%5.2% conv.
funny birthday cards for men373K/yr -2.7%3.6% conv.
mens birthday cards148K/yr -7.2%6.2% conv.
male birthday card142K/yr -2.6%6.5% conv.
funny birthday card150K/yr -3.9%2.4% conv.
greeting cards102K/yr -15.0%0.1% conv.
birthday card for men71K/yr +3.5%5.8% conv.
pop up birthday card98K/yr -43.0%0.1% conv.
birthday card funny72K/yr -6.8%2.6% conv.
male birthday cards for men66K/yr -16.0%6.2% conv.

All search terms

Top birthday cards for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LimaLima Funny Birthday Card For Men & Women Silly Cartoon Owl Design Joke Perfect For Him & Her Friends & Family

LimaLima£3.294.9★43 rev

LimaLima Birthday Card For Men & Women Funny Rude Pigeon Design Perfect For Male Female Best Friends Work Colleagues & Family

LimaLima£3.214.7★93 rev

Paperlink Funny Artistic Happy Birthday Greetings Card - From The Funny Farm Range - For Him/For Her - Specs Drugs and Sausage Rolls!

Paperlink£2.764.6★1,418 rev

Funny Birthday Card for Men OMG Grey Hare Hilarious Pun Greeting Card for Dad Husband Brother Boyfriend Uncle Grandad Brother Friends Coworkers Him - Getting Older Comes with Stickers

Central 23£3.344.8★136 rev

Model Family Funny Birthday Card for Him - Youre in a Fish and Chip Shop Mate Humorous Greetings Card for Men Multi-Coloured 15.25 x 15.25 cms

Emotional Rescue£3.304.5★289 rev

Newest

by launch date

LimaLima Birthday Card For Men & Women Funny Duck Design For Male Females & Teenagers Perfect For Friends & Family

LimaLima£3.0824 rev

6mo ago

LimaLima Funny Birthday Card For Men & Women Silly Cartoon Owl Design Joke Perfect For Him & Her Friends & Family

LimaLima£3.2943 rev

7mo ago

LimaLima Birthday Card For Men & Women Funny Rude Pigeon Design Perfect For Male Female Best Friends Work Colleagues & Family

LimaLima£3.2193 rev

10mo ago

LimaLima Funny Birthday Cards for Men with Rude Humour Featuring a Cheeky Chimp on the Loo Perfect for Male Friends

LimaLima£3.3863 rev

11mo ago

LimaLima Funny Birthday Cards for Men Rude Humour Grumpy Design Perfect for Husband Dad Male Friend

LimaLima£3.3352 rev

11mo ago

What buyers say about birthday cards for men

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall40%

“Good quality cards”

Value For Money19%

“Great value for money”

Fun/Entertainment Experience13%

“Fun card”

Advertised Vs Actual Product8%

“As pictured”

Size-Overall5%

“It is a good size with quality presentation”

Design-Overall5%

“Stand out design”

Color2%

“Lovely detail and colours”

Paper Quality2%

“Good quality card with clear print”

Brightness/Shine/Glow1%

“Bright card suitable for a man”

Print Quality1%

“Clear, quality printing”

What buyers complain about

Size-Overall15%

“Bit small,”

Quality-Overall14%

“Poor quality card was used”

Functionality-Overall13%

“.DIDN'T FUNCTION WHATSOEVER”

Value For Money11%

“Expensive”

Audio Quality8%

“Sound doesnt work properly”

Adhesion/Stickiness5%

“difficult - with no adhesive - for postage”

Color5%

“Felt that the colours could have been bit brighter”

Advertised Vs Actual Product4%

“The picture online didn't really show the fact that the perspective is all wrong - the hill”

Ease Of Use2%

“cannot use”

Strength2%

“the card was a little bent”

Top return reasons

Functionality-Overall22%

Color21%

Audio Quality15%

Size-Overall7%

Advertised Vs Actual Product5%

Quality-Overall3%

Defective Material/Parts3%

Value For Money2%

Cutting/Trimming2%

Print Quality2%

Common questions

Is birthday cards for men profitable to sell on Amazon United Kingdom?: The niche generates £808K/yr across 73 tracked products. 5 of 14 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Worth a look (60/100).
How competitive is the birthday cards for men niche?: 33 brands and 64 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in birthday cards for men?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Functionality-Overall. The return rate is 0.1%.
When does demand for birthday cards for men peak?: Demand peaks in Feb–Mar; the busiest month runs 2.1× the quietest.
What does it cost to enter the birthday cards for men niche?: Listings span £1.25–£12.01; the average listing price is £3.32 (sweet spot $15–$100). The average incumbent carries 338 reviews — the moat a new listing must climb.