Birthday Cards for Men

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £808K a year.

Searches, last 12 months

2.8M

Growth, 90 days vs prior 90

-6.1%

Conversion, latest week

8.6%

Market size, estimated

£808Ka year

Peak month

March2.1× the quietest month

Top search term

birthday cards for men1.2M searches a year

Listings sell for £3.32 on average, from £1.25 to £12.01. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 1,500 to 2,000 of them. At £3.32 that is £5K to £7K a year per listing.

Average price

£3.32under the $15 to $100 sweet spot

Price range

£1.25–£12.01

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

200K–250K

Units per listing a year

1,500–2,000

Revenue per listing a year

£5K–£7K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

74% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #1,247 within Cards & Card Stock. It carries 338 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

97%

Out of stock, average day

2.6%

Average rank

#1,247in Cards & Card Stock

Average rating

4.68 starsAmazon United Kingdom average 4.36 stars

Average reviews

338per listing

Listings tracked

73

14 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

5Amazon's first-year sales bar

Average brand age

34 months