Birthday Cards for Women

Shoppers searched for this 5.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.8M a year.

Searches, last 12 months

5.2M

Growth, 90 days vs prior 90

-4.4%

Conversion, latest week

9.0%

Market size, estimated

£1.8Ma year

Peak month

January1.5× the quietest month

Top search term

birthday cards for women1.8M searches a year

Listings sell for £3.78 on average, from £1.25 to £13.36. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 2,500 to 3,000 of them. At £3.78 that is £9K to £11K a year per listing.

Average price

£3.78under the $15 to $100 sweet spot

Price range

£1.25–£13.36

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

400K–500K

Units per listing a year

2,500–3,000

Revenue per listing a year

£9K–£11K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #292 within Cards & Card Stock. It carries 1,168 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

94%

Out of stock, average day

1.8%

Average rank

#292in Cards & Card Stock

Average rating

4.68 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,168per listing

Listings tracked

67

10 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

6Amazon's first-year sales bar

Average brand age

32 months