Birthday Cards for Women
MaybeReturns run at only 0.2% of orders. But prices span $1.25–$13.36, mostly outside the sweet spot, so Birthday Cards for Women is a Maybe.
- Flapen Score
- 62 / 100Top 3% of 835 Stationery & Office Supplies niches · +15 vs the category median of 4762
- Market size
- £1.8M/yr5.2M searches / yr
- 90-day growth
- -4.4%search demand this quarter
- Competition
- 31%top-5 click share · 35 brands · 63 sellers
Flapen Score
Birthday Cards for Women against its category
The dotted line is the Stationery & Office Supplies average. Past it, Birthday Cards for Women is stronger. Inside it, weaker.
Market
The Birthday Cards for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Birthday Cards for Women 5.2M times last year and spent an estimated £1.8M. The top 5 brands take 48% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
9.0% of searches ended in a purchase last week.
Shoppers searched for this 5.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.8M a year.
- Searches, last 12 months
- 5.2M
- Growth, 90 days vs prior 90
- -4.4%
- Conversion, latest week
- 9.0%
- Market size, estimated
- £1.8Ma year
- Peak month
- January1.5× the quietest month
- Top search term
- birthday cards for women1.8M searches a year
02 · Price
A sale here is worth £3.78.
Listings sell for £3.78 on average, from £1.25 to £13.36. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 2,500 to 3,000 of them. At £3.78 that is £9K to £11K a year per listing.
- Average price
- £3.78under the $15 to $100 sweet spot
- Price range
- £1.25–£13.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £9K–£11K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #292 within Cards & Card Stock. It carries 1,168 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 94%
- Out of stock, average day
- 1.8%
- Average rank
- #292in Cards & Card Stock
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,168per listing
- Listings tracked
- 67
04 · Newcomers
Amazon counts 6 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Birthday Cards for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Birthday Cards for Women Female Mum Daughter Her - Adorable To-Do List Design - Be Fabulous Celebrate - Balloons Champagne - for Friend Bestie Loved One - Made in UK
- Price
- £3.32
- Rating
- 4.7/5
- Reviews
- 176
- Age
- 12mo ago
YISCOKO Birthday Card with Envelope Funny Birthday Cards for Women Cat Themed Birthday Card Happy Birthday Card for Him Her Friend Cousin Colleague Mum Dad Teenager-Square Cards 148 * 148mm
- Price
- £2.48
- Rating
- 4.8/5
- Reviews
- 80
- Age
- 7mo ago
Hallmark Birthday Card Fun & Colourful Cake Design for Friend Kraft Pink
- Price
- £2.51
- Rating
- 4.6/5
- Reviews
- 337
- Age
- 4y ago
LimaLima Funny Best Friend Birthday Card for Women Friend with Humour Besties Are Like Big Knickers Design
- Price
- £3.33
- Rating
- 4.9/5
- Reviews
- 232
- Age
- 11mo ago
UK Greetings | Birthday Card | Gold Lettering Design | With Envelope
- Price
- £1.25
- Rating
- 4.6/5
- Reviews
- 2,568
- Age
- 9y ago
Trending
90-day click momentumYISCOKO Birthday Card with Envelope Funny Birthday Cards for Women Cat Themed Birthday Card Happy Birthday Card for Him Her Friend Cousin Colleague Mum Dad Teenager-Square Cards 148 * 148mm
- Price
- £2.48
- Rating
- 4.8/5
- Reviews
- 80
- Age
- 7mo ago
Funny Dog Birthday Card with Envelope - Do I Smell Cake? Humorous Themed Birthday Card for dog lovers Cute Puppy Peeking Greeting Card for Mum Dad Friend Blank Inside with Envelope
- Price
- £3.31
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 8mo ago
Birthday Cards for Women Female Mum Daughter Her - Adorable To-Do List Design - Be Fabulous Celebrate - Balloons Champagne - for Friend Bestie Loved One - Made in UK
- Price
- £3.32
- Rating
- 4.7/5
- Reviews
- 176
- Age
- 12mo ago
LimaLima Funny Birthday Card For Men & Women Silly Cartoon Owl Design Joke Perfect For Him & Her Friends & Family
- Price
- £3.29
- Rating
- 4.9/5
- Reviews
- 43
- Age
- 7mo ago
Women Men Birthday Card Live Like a Cat Gifts for Him Her Friends Besties BFF Colleagues Buddy Coworkers Fur Mum Dad Pet Lovers - Funny How to Celebrate Birthdays -Comes with Stickers
- Price
- £3.35
- Rating
- 4.9/5
- Reviews
- 97
- Age
- 1y ago
Newest
by launch dateYISCOKO Birthday Card with Envelope Funny Birthday Cards for Women Cat Themed Birthday Card Happy Birthday Card for Him Her Friend Cousin Colleague Mum Dad Teenager-Square Cards 148 * 148mm
- Price
- £2.48
- Rating
- 4.8/5
- Reviews
- 80
- Age
- 7mo ago
LimaLima Funny Birthday Card For Men & Women Silly Cartoon Owl Design Joke Perfect For Him & Her Friends & Family
- Price
- £3.29
- Rating
- 4.9/5
- Reviews
- 43
- Age
- 7mo ago
Funny Dog Birthday Card with Envelope - Do I Smell Cake? Humorous Themed Birthday Card for dog lovers Cute Puppy Peeking Greeting Card for Mum Dad Friend Blank Inside with Envelope
- Price
- £3.31
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 8mo ago
LimaLima Friend Birthday Card Female Funny World Is Full Of Idiots Design For Women Bestie
- Price
- £3.28
- Rating
- 4.9/5
- Reviews
- 41
- Age
- 8mo ago
LimaLima Funny Best Friend Birthday Card for Women Friend with Humour Besties Are Like Big Knickers Design
- Price
- £3.33
- Rating
- 4.9/5
- Reviews
- 232
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
35 falling
Sellers
63
Top-5 brand share
48%
Top 20: 88%
Top-5 click share
31%
Top 20: 63%
Open market
45%
- Hallmark12%
- Nokular11%
- LimaLima11%
- Nigel Quiney8%
- UK Greetings6%
- YISCOKO6%
Demand
Birthday Cards for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Birthday Cards for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- birthday cards for women1.8M/yr
- birthday card1.1M/yr
- birthday cards464K/yr
- friend birthday card female339K/yr
- funny birthday cards for women343K/yr
- happy birthday card267K/yr
- female birthday card115K/yr
- friend birthday card137K/yr
- birthday card for women107K/yr
- funny birthday cards86K/yr
Reviews and returns
What reviews say buyers love and hate about Birthday Cards for Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
small card,
A little bigger
Quite small
DID NOT WORK
Never worked
Does not function as stated
Not quite the quality I was expecting for the price
Poor Quality
if Im completely honest could be a tiny bit higher quality
could be cheaper tho
ABIT expensive
Expensive
No adhesive edge
Not stick,as they have nothing
no adhesive on envelopes
Love
Good quality cards
Brilliant quality
good quality cards
Excellent value for money
Great deal
Excellent value
As pictured
As advertised
As described
Very clever design
Cute designs
Attractive design
Great Fun
Fun to open
Fun Card
Return
0.2% Return rate 25% Fixable by listing
DID NOT WORK
Never worked
Does not function as stated
small card,
A little bigger
Quite small
Not quite the quality I was expecting for the price
Poor Quality
if Im completely honest could be a tiny bit higher quality
did not play sound
there was no sound when opened
Did not make any sound
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Birthday Cards for Women questions
Answered from the same tracked data.