Brother Birthday Cards
MaybeReturns run at only 0.1% of orders. But prices span $1.64–$5.43, mostly outside the sweet spot, so Brother Birthday Cards is a Maybe.
- Flapen Score
- 57 / 100Top 11% of 835 Stationery & Office Supplies niches · +10 vs the category median of 4757
- Market size
- £289K/yr907K searches / yr
- 90-day growth
- -2.1%search demand this quarter
- Competition
- 30%top-5 click share · 26 brands · 52 sellers
Flapen Score
Brother Birthday Cards against its category
The dotted line is the Stationery & Office Supplies average. Past it, Brother Birthday Cards is stronger. Inside it, weaker.
Market
The Brother Birthday Cards market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Brother Birthday Cards 907K times last year and spent an estimated £289K. The top 5 brands take 58% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
10.0% of searches ended in a purchase last week.
Shoppers searched for this 907K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £289K a year.
- Searches, last 12 months
- 907K
- Growth, 90 days vs prior 90
- -2.1%
- Conversion, latest week
- 10.0%
- Market size, estimated
- £289Ka year
- Peak month
- March1.6× the quietest month
- Top search term
- brother birthday cards393K searches a year
02 · Price
A sale here is worth £3.18.
Listings sell for £3.18 on average, from £1.64 to £5.43. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 750 to 1,000 of them. At £3.18 that is £2K to £3K a year per listing.
- Average price
- £3.18under the $15 to $100 sweet spot
- Price range
- £1.64–£5.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #2,009 within Cards & Card Stock. It carries 374 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 98%
- Out of stock, average day
- 3.7%
- Average rank
- #2,009in Cards & Card Stock
- Average rating
- 4.71 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 374per listing
- Listings tracked
- 57
04 · Newcomers
Amazon counts 1 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Brother Birthday Cards products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Funny Birthday Card for Brother - Nothing You Can Do About It Chimp Birthday Card for Him - Hilarious Birthday Card from Sister Brother Sibling - Gift for Him - Blank Inside
- Price
- £3.36
- Rating
- 4.7/5
- Reviews
- 411
- Age
- 2y ago
LimaLima Brother Birthday Card Older Younger Funny Rude Design Perfect For 18th 21st 30th 40th & 50th
- Price
- £3.35
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 8mo ago
Emotional Rescue Funny Birthday Card for Brother from Sister
- Price
- £3.38
- Rating
- 4.7/5
- Reviews
- 87
- Age
- 11y ago
UK Greetings | Birthday Card for Brother | Gold Text Design | With Envelope
- Price
- £3.12
- Rating
- 4.8/5
- Reviews
- 78
- Age
- 1y ago
Piccadilly Greetings Birthday Card Special Brother - 8 x 6 inches
- Price
- £2.70
- Rating
- 4.7/5
- Reviews
- 300
- Age
- 2y ago
Trending
90-day click momentum
Birthday Card To A Special Brother Bottles Of Beer Design With Luxury Foil Detail By Wishing Well Studios Size 6 X 9 Inches
- Price
- £1.64
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 4mo ago
Me To You Tatty Teddy Cute Birthday Card For A Brilliant Brother 6 X 9 Inches - Official Collection
- Price
- £2.05
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 6mo ago
Brother Birthday Card Funny from Sister or Brother JBS98
- Price
- £3.30
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 10mo ago
Brother Birthday Card A Little Toast To You
- Price
- £3.33
- Rating
- 4.7/5
- Reviews
- 60
- Age
- 8mo ago
LimaLima Brother Birthday Card Older Younger Funny Rude Design Perfect For 18th 21st 30th 40th & 50th
- Price
- £3.35
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 8mo ago
Newest
by launch dateBirthday Card To A Special Brother Bottles Of Beer Design With Luxury Foil Detail By Wishing Well Studios Size 6 X 9 Inches
- Price
- £1.64
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 4mo ago
Me To You Tatty Teddy Cute Birthday Card For A Brilliant Brother 6 X 9 Inches - Official Collection
- Price
- £2.05
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 6mo ago
Brother Birthday Card A Little Toast To You
- Price
- £3.33
- Rating
- 4.7/5
- Reviews
- 60
- Age
- 8mo ago
LimaLima Brother Birthday Card Older Younger Funny Rude Design Perfect For 18th 21st 30th 40th & 50th
- Price
- £3.35
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 8mo ago
Brother Birthday Card Funny from Sister or Brother JBS98
- Price
- £3.30
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
26 falling
Sellers
52
Top-5 brand share
58%
Top 20: 96%
Top-5 click share
30%
Top 20: 71%
Open market
36%
- Piccadilly Greetings17%
- Old English Company12%
- UK Greetings12%
- LimaLima10%
- Emotional Rescue7%
- Brainbox Candy5%
Demand
Brother Birthday Cards search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Brother Birthday Cards search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brother birthday cards393K/yr
- brother birthday card129K/yr
- birthday card brother109K/yr
- birthday card for brother50K/yr
- birthday cards for brother45K/yr
- funny brother birthday card25K/yr
- happy birthday brother card23K/yr
- brother card22K/yr
- brother birthday cards funny21K/yr
- happy birthday brother14K/yr
Reviews and returns
What reviews say buyers love and hate about Brother Birthday Cards
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Small
Smaller than I expected
Not very big
quality also not suitable for posting as the envelope doesn't have any type of adhesive
no adhesive on the envelope so not good for posting
Envelope doesnt stick at all
The quality is a bit tacky
Average quality card
Poor quality
I could not use it
could not get it off
Expensive for what it is
This is not even worthy of a 99p card let alone this cost
Do not buy waste of money
Love
Excellent product
Good quality card at a great price
Good Quality Card
Excellent value
Good value
reasonably priced
A Fun Card
Great fun
I like funny cards
Nice size
Good size card
The card itself is a good size
As described
Just as it looks
Just what I need
Return
0.1% Return rate 38% Fixable by listing
Small
Smaller than I expected
Not very big
quality also not suitable for posting as the envelope doesn't have any type of adhesive
no adhesive on the envelope so not good for posting
Envelope doesnt stick at all
I could not use it
could not get it off
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brother Birthday Cards questions
Answered from the same tracked data.