brother birthday cards
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Competition
Great30%top-5 click share — an open shelf
Review moat
Great374.16avg incumbent reviews — the moat a new listing must climb
Brand share
Great58%top-5 brand share — no brand owns this niche
Market size
Good£289K£289K/yr · 907K searches
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£3.18avg listing price — sweet spot $15–$100
Price range
Bad£1.64–£5.43cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, brother birthday cards is a £289K/yr Amazon United Kingdom market (907K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
brother birthday cards market data
- Units sold / yr
- 80K–100K
- avg 750–1,000/product
- Revenue / yr
- £254K–£318K
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #2,009
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 82%
- Out of stock
- 3.7%
- Avg brand age
- 33 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
52
Top-5 brand share
58%
Top 20: 96%
Top-5 click share
30%
Top 20: 71%
Open market
36%
- Piccadilly Greetings17%
- Old English Company12%
- UK Greetings12%
- LimaLima10%
- Emotional Rescue7%
- Brainbox Candy5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top brother birthday cards search terms
- brother birthday cards393K/yr
- brother birthday card129K/yr
- birthday card brother109K/yr
- birthday card for brother50K/yr
- birthday cards for brother45K/yr
- funny brother birthday card25K/yr
- happy birthday brother card23K/yr
- brother card22K/yr
- brother birthday cards funny21K/yr
- happy birthday brother14K/yr
Top brother birthday cards products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funny Birthday Card for Brother - Nothing You Can Do About It Chimp Birthday Card for Him - Hilarious Birthday Card from Sister Brother Sibling - Gift for Him - Blank Inside
Old English Company£3.364.7★411 rev
LimaLima Brother Birthday Card Older Younger Funny Rude Design Perfect For 18th 21st 30th 40th & 50th
LimaLima£3.354.6★30 rev
Emotional Rescue Funny Birthday Card for Brother from Sister
Emotional Rescue£3.384.7★87 rev
UK Greetings | Birthday Card for Brother | Gold Text Design | With Envelope
UK Greetings£3.124.8★78 rev
Piccadilly Greetings Birthday Card Special Brother - 8 x 6 inches
Piccadilly Greetings£2.704.7★300 rev
Newest
by launch date
Birthday Card To A Special Brother Bottles Of Beer Design With Luxury Foil Detail By Wishing Well Studios Size 6 X 9 Inches
Wishing Well£1.647 rev
Me To You Tatty Teddy Cute Birthday Card For A Brilliant Brother 6 X 9 Inches - Official Collection
Me To You£2.058 rev
Brother Birthday Card A Little Toast To You
Stuff4£3.3360 rev
LimaLima Brother Birthday Card Older Younger Funny Rude Design Perfect For 18th 21st 30th 40th & 50th
LimaLima£3.3530 rev
Brother Birthday Card Funny from Sister or Brother JBS98
Cheeky Chops£3.3018 rev
Trending
90-day click momentumBirthday Card To A Special Brother Bottles Of Beer Design With Luxury Foil Detail By Wishing Well Studios Size 6 X 9 Inches
Wishing Well£1.645.0★
Me To You Tatty Teddy Cute Birthday Card For A Brilliant Brother 6 X 9 Inches - Official Collection
Me To You£2.055.0★
Brother Birthday Card Funny from Sister or Brother JBS98
Cheeky Chops£3.304.9★
Brother Birthday Card A Little Toast To You
Stuff4£3.334.7★
LimaLima Brother Birthday Card Older Younger Funny Rude Design Perfect For 18th 21st 30th 40th & 50th
LimaLima£3.354.6★
What buyers say about brother birthday cards
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Excellent value”
“A Fun Card”
“Nice size”
“As described”
“Great design”
“Simplicity”
“Excellent card”
“This is a 5 x 7 280gsm card, with a clear, vibrant print”
“Honest app”
What buyers complain about
“Small”
“quality also not suitable for posting as the envelope doesn't have any type of adhesive”
“The quality is a bit tacky”
“I could not use it”
“Expensive for what it is”
“Item faulty”
“Its basically just printed in thick paper”
“Not suitable for posting”
Top return reasons
Common questions
- Is brother birthday cards profitable to sell on Amazon United Kingdom?
- The niche generates £289K/yr across 57 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -2.1%. Flapen's verdict: Worth a look (57/100).
- How competitive is the brother birthday cards niche?
- 26 brands and 52 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in brother birthday cards?
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 0.1%.
- When does demand for brother birthday cards peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the brother birthday cards niche?
- Listings span £1.64–£5.43; the average listing price is £3.18 (sweet spot $15–$100). The average incumbent carries 374 reviews — the moat a new listing must climb.