Fathers Day Card
PassFathers Day Card scores 71 out of 100, a Pass. Shoppers spend $721K a year here, search demand grew >1,000% this quarter, and returns run at 0.0% of orders.
- Flapen Score
- 71 / 100Top 1% of 835 Stationery & Office Supplies niches · +24 vs the category median of 4771
- Market size
- £721K/yr1.7M searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 29%top-5 click share · 24 brands · 33 sellers
Flapen Score
Fathers Day Card against its category
The dotted line is the Stationery & Office Supplies average. Past it, Fathers Day Card is stronger. Inside it, weaker.
Market
The Fathers Day Card market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fathers Day Card 1.7M times last year and spent an estimated £721K. The top 5 brands take 65% of clicks. Demand peaks in Jun. Flapen scores it 71 out of 100, a Pass.
01 · Demand
12.7% of searches ended in a purchase last week.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £721K a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 12.7%
- Market size, estimated
- £721Ka year
- Peak month
- June2743.5× the quietest month
- Top search term
- fathers day card1.3M searches a year
02 · Price
A sale here is worth £3.42.
Listings sell for £3.42 on average, from £1.90 to £10.52. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At £3.42 that is £5K to £7K a year per listing.
- Average price
- £3.42under the $15 to $100 sweet spot
- Price range
- £1.90–£10.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #998 within Cards & Card Stock. It carries 333 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 98%
- Out of stock, average day
- 8.1%
- Average rank
- #998in Cards & Card Stock
- Average rating
- 4.69 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 333per listing
- Listings tracked
- 60
04 · Newcomers
Amazon counts 9 of last year's 15 launches as successful.
15 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Fathers Day Card products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fathers Day Card for Dad. Stars Design. Made in UK. Card 150x150mm supplied with Envelope. Ecofriendly.
- Price
- £2.64
- Rating
- 4.7/5
- Reviews
- 825
- Age
- 4y ago
Printperfect FATHERS DAY Card Funny Happy Fathers Day Reduced Card Joke Humour Dad Cards From Son Or Daughter (RED Envelope)
- Price
- £3.39
- Rating
- 4.8/5
- Reviews
- 140
- Age
- 1y ago
Fathers Day Card. Card for Dad. Retro Design with Matching Envelope. 150x150mm. Ecofriendly. Printed and Packed in UK
- Price
- £3.16
- Rating
- 4.8/5
- Reviews
- 321
- Age
- 2y ago
Funny Dad Birthday Card - No One Watches TV With Their Eyes Closed Better Than You - Fathers Day Card From Your Favourite Child Son or Daughter
- Price
- £3.80
- Rating
- 4.8/5
- Reviews
- 63
- Age
- 4mo ago
Printperfect FATHERS DAY CARD Happy Fathers Day Legend card funny dad cards from son or daughter (BLUE Envelope)
- Price
- £3.40
- Rating
- 4.8/5
- Reviews
- 61
- Age
- 1y ago
Trending
90-day click momentum
Fathers Day Card For Dad Funny Joke Magni-Pheasant Pun Card 350gsm Fathers Day Cards From Son or Daughter
- Price
- £4.06
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 4mo ago
Printperfect FATHERS DAY CARD Happy Fathers Day Legend card funny dad cards from son or daughter (BLUE Envelope)
- Price
- £3.40
- Rating
- 4.8/5
- Reviews
- 61
- Age
- 1y ago
Funny Fathers Day Card for Dad Im Not Asleep Im Just Resting My Eyes Humour Greeting Card with Envelope
- Price
- £3.70
- Rating
- 4.7/5
- Reviews
- 514
- Age
- 5y ago
Funny Dad Birthday Card - No One Watches TV With Their Eyes Closed Better Than You - Fathers Day Card From Your Favourite Child Son or Daughter
- Price
- £3.80
- Rating
- 4.8/5
- Reviews
- 63
- Age
- 4mo ago
Fathers Day Card Funny Clarksons Farm Gerald Happy Fathers Day Charity Card Celebration 145mm x 145mm Square with Envelope
- Price
- £4.28
- Rating
- 4.7/5
- Reviews
- 177
- Age
- 3y ago
Newest
by launch dateFunny Dad Birthday Card - No One Watches TV With Their Eyes Closed Better Than You - Fathers Day Card From Your Favourite Child Son or Daughter
- Price
- £3.80
- Rating
- 4.8/5
- Reviews
- 63
- Age
- 4mo ago
Fathers Day Card For Dad Funny Joke Magni-Pheasant Pun Card 350gsm Fathers Day Cards From Son or Daughter
- Price
- £4.06
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 4mo ago
Welsky Fathers Day Card Gifts Fathers Day Card with Wooden Plaque Fathers Day Gift for Dad Daddy Father Grandfather Grandpa from Daughter Son Blue Greeting Cards with Star Design
- Price
- £3.90
- Rating
- 4.7/5
- Reviews
- 186
- Age
- 8mo ago
Funny Fathers Day Card for Dad - King of Farts - From Son or Daughter - Birthday or Fathers Day Card for Husband Grandad or Men - Pull My Finger Joke
- Price
- £3.48
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 1y ago
Fathers Day Card. Pub Garden Design. Card with Envelope. 150x150mm when folded.
- Price
- £2.82
- Rating
- 4.8/5
- Reviews
- 63
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
24 falling
Sellers
33
Top-5 brand share
65%
Top 20: 98%
Top-5 click share
29%
Top 20: 64%
Open market
29%
- Absolutely Yours28%
- BestaFiesta13%
- Printperfect10%
- Lovobird8%
- Huxters6%
- Piccadilly Greetings6%
Demand
Fathers Day Card search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 2743.5×
Search terms
Top Fathers Day Card search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fathers day card1.3M/yr
- fathers day cards86K/yr
- funny fathers day card70K/yr
- fathers day card funny59K/yr
- happy fathers day card44K/yr
- dad fathers day card25K/yr
- father day card25K/yr
- funny father day card11K/yr
- fathersday card8K/yr
- funny fathers day cards8K/yr
Reviews and returns
What reviews say buyers love and hate about Fathers Day Card
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A bit expensive
A bit expensive for me
Slightly more expensive than the shops however you pay for the convenience of not having to go out looking
Too small
* Some of the font sizes were tiny which spoilt the overall effectiveness of the card
Tiny
Annoyingly however, the envelope does not have any glue to seal it, which is no use if you plan to post it as you would need to glue it down or put tape on it
Envelope does not stick
Sticker leaves mark
No inside greating as advertised
Terrible quality print
looks like it's been printed on a dodgy home computer
Love
Good quality a nice card
Good Quality Card
Brilliant quality
Cute and funny
Fun birthday card
Fun card
Great card for the price
Good price
Excellent value for money
As described
Exactly as advertised
looks exactly as shown in the listing
Simple design which is what I wanted
Eye catching and very apt design
Beautiful design
Return
0.0% Return rate 48% Fixable by listing
Too small
* Some of the font sizes were tiny which spoilt the overall effectiveness of the card
Tiny
Awful quality
It was shaped like a banana
A bit expensive
A bit expensive for me
Slightly more expensive than the shops however you pay for the convenience of not having to go out looking
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fathers Day Card questions
Answered from the same tracked data.