66
chalk board
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great450.38avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.12avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.29–£36.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Market size
Good£279K£279K/yr · 435K searches
Growth
Okay+13.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand