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Chalk Board

Pass

Chalk Board scores 66 out of 100, a Pass. Shoppers spend an estimated $279K a year here, search demand grew +13.0% this quarter, and an estimated 0.5% of orders come back.

Flapen Score
66
66 / 100
Top 2% of 835 Stationery & Office Supplies niches · +19 vs the category median of 47
Market size
£279K/yr435K searches / yr
90-day growth
+13.0%search demand this quarter
Competition
47%top-5 click share · 30 brands · 53 sellers

Flapen Score

Chalk Board against its category

The dotted line is the Stationery & Office Supplies average. Past it, Chalk Board is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chalk Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chalk Board 435K times last year and spent an estimated £279K. The top 5 brands take 49% of clicks. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 435K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £279K a year.

Searches, last 12 months
435K
Growth, 90 days vs prior 90
+13.0%
Conversion, latest week
4.5%
Market size, estimated
£279Ka year
Peak month
April1.2× the quietest month
Top search term
chalk board161K searches a year

02 · Price

A sale here is worth £14.12.

Listings sell for £14.12 on average, from £3.29 to £36.21. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £14.12 that is £4K to £7K a year per listing.

Average price
£14.12under the $15 to $100 sweet spot
Price range
£3.29–£36.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #73 within Office Supplies. It carries 450 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
78%
Out of stock, average day
5.5%
Average rank
#73in Office Supplies
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
450per listing
Listings tracked
37

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Chalk Board products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£33K£45K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

53

Est. top-5 brand share

49%

Top 20: 91%

Est. top-5 click share

47%

Top 20: 84%

Open market

45%

  • Amazon Basics13%
  • KAV12%
  • ART BOX9%
  • Dipamkar7%
  • SOL7%
  • Chalkboards UK6%

Demand

Chalk Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Chalk Board search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chalk board161K/yr
  • blackboard78K/yr
  • chalkboard56K/yr
  • black board30K/yr
  • chalk board for wall14K/yr
  • chalk boards15K/yr
  • large chalk board8K/yr
  • chalkboard signs10K/yr
  • chalkboards11K/yr
  • chalk board sign8K/yr

Reviews and returns

What reviews say buyers love and hate about Chalk Board

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Quality-Overall”
0.5%of orders come back
“Cheap price for a cheap quality product”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Chalk Board questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data