Anniversary Card
Anniversary Card shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Anniversary Card profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Anniversary Card is a £419K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 65/100.
Anniversary Card: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +46.3% over the last 90 days and 10.5% of searches end in a purchase.
£419K
revenue / yr
Who owns the niche?
The top 5 brands hold 56% of demand, so 44% of the market is open.
44%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 77 products
Top Anniversary Card products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Anniversary Card To a Special Couple On Your Anniversary - 9 x 6 inches - Regal Publishing
- Price
- £2.83
- Rating
- 4.8/5
- Reviews
- 83
- Age
- 1y ago
ZIZI Ltd Anniversary Card Anniversary - 138 mm sq inches - ZIZI Cards Beige
- Price
- £2.24
- Rating
- 4.6/5
- Reviews
- 1,075
- Age
- 6y ago
Happy Anniversary To You Both Card - 9 x 6 inches - Avant Garde Studios
- Price
- £3.41
- Rating
- 4.6/5
- Reviews
- 348
- Age
- 2y ago
Anniversary Card. Branch of Hearts Design. Card with Kraft Envelope. 150x150mm when folded. Blank inside. Made in Britain.
- Price
- £2.89
- Rating
- 4.8/5
- Reviews
- 130
- Age
- 1y ago
LimaLima Anniversary Card Funny Romantic It Was Written In The Stars Design For Husband Wife Him Or Her
- Price
- £3.39
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 6mo ago
Trending
90-day click momentumZIZI Ltd Anniversary Card Anniversary - 138 mm sq inches - ZIZI Cards Beige
- Price
- £2.24
- Rating
- 4.6/5
- Reviews
- 1,075
- Age
- 6y ago
Funny Anniversary & Valentines Day Card - Cheeky Going for a Poo Love Card for Partner - Romantic Humour Greeting Card
- Price
- £3.42
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 4mo ago
Anniversary Card To a Special Couple On Your Anniversary - 9 x 6 inches - Regal Publishing
- Price
- £2.83
- Rating
- 4.8/5
- Reviews
- 83
- Age
- 1y ago
LimaLima Anniversary Card Funny Romantic It Was Written In The Stars Design For Husband Wife Him Or Her
- Price
- £3.39
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 6mo ago
Cherry Orchard | Happy Anniversary Wishes Card | On Your Anniversary Special Couple | Gorgeous Colourful Hummingbird | Square Card | Complete with Envelope
- Price
- £2.43
- Rating
- 4.8/5
- Reviews
- 40
- Age
- 1y ago
Newest
by launch dateFunny Anniversary & Valentines Day Card - Cheeky Going for a Poo Love Card for Partner - Romantic Humour Greeting Card
- Price
- £3.42
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 4mo ago
LimaLima Anniversary Card Funny Romantic It Was Written In The Stars Design For Husband Wife Him Or Her
- Price
- £3.39
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 6mo ago
Xiwlaikeqi Anniversary Card for Couple Women Men Wedding Anniversary Card
- Price
- £2.55
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 7mo ago
LimaLima Wedding Anniversary Card Funny Romantic Evening Design For Him & Her Husband & Wife
- Price
- £3.36
- Rating
- 4.6/5
- Reviews
- 65
- Age
- 9mo ago
Anniversary Card For Couples - Happy Anniversary To You Both - A5 Size with White Envelope
- Price
- £3.86
- Rating
- 4.7/5
- Reviews
- 102
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
Brands
39 falling
Sellers
59
Top-5 brand share
56%
Top 20: 88%
Top-5 click share
28%
Top 20: 65%
Open market
40%
- Piccadilly Greetings25%
- LimaLima11%
- Absolutely Yours10%
- WeaShaemgLi6%
- Cherry Orchard4%
- CUT POPUP.COM4%
Anniversary Card demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.5×
Top Anniversary Card search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- anniversary card447K/yr
- wedding anniversary card189K/yr
- anniversary card for couple174K/yr
- happy anniversary card78K/yr
- anniversary cards52K/yr
- anniversary card for him58K/yr
- anniversary card for her33K/yr
- funny anniversary card24K/yr
- wedding anniversary cards20K/yr
- wedding anniversary card for couple12K/yr
What reviews say buyers love and hate about Anniversary Card
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Good quality card”
“Value for money”
“Beautiful design”
“As described”
“The colours are lovely and vibrant and the printing is very clear”
What buyers complain about
77% of reviews“The card that arrives is actually smaller than a standard playing card”
“Poor Quality Card”
“however could be cheaper”
“no sticky on envelope”
“V disappointed as loved the image online but card nothing like it.”
Anniversary Card return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
18%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Anniversary Card questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
