Anniversary Card

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +46.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £419K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+46.3%

Conversion, latest week

10.5%

Market size, estimated

£419Ka year

Peak month

August2.5× the quietest month

Top search term

anniversary card447K searches a year

Listings sell for £3.46 on average, from £1.16 to £8.22. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 750 to 1,000 of them. At £3.46 that is £3K to £3K a year per listing.

Average price

£3.46under the $15 to $100 sweet spot

Price range

£1.16–£8.22

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

750–1,000

Revenue per listing a year

£3K–£3K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

78% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #236 within Cards & Card Stock. It carries 409 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

99%

Out of stock, average day

3.1%

Average rank

#236in Cards & Card Stock

Average rating

4.62 starsAmazon United Kingdom average 4.36 stars

Average reviews

409per listing

Listings tracked

77

21 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months