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2027 Calendar

Maybe

Search demand grew +595.4% this quarter. But prices span $2.81–$11.63, mostly outside the sweet spot, so 2027 Calendar is a Maybe.

Flapen Score
64
64 / 100
Top 2% of 835 Stationery & Office Supplies niches · +17 vs the category median of 47
Market size
£79K/yr171K searches / yr
90-day growth
+595.4%search demand this quarter
Competition
34%top-5 click share · 26 brands · 38 sellers

Flapen Score

2027 Calendar against its category

The dotted line is the Stationery & Office Supplies average. Past it, 2027 Calendar is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2027 Calendar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for 2027 Calendar 171K times last year and spent an estimated £79K. The top 5 brands take 60% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +595.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
+595.4%
Conversion, latest week
7.6%
Market size, estimated
£79Ka year
Top search term
calendar 2026-202765K searches a year

02 · Price

A sale here is worth £6.09.

Listings sell for £6.09 on average, from £2.81 to £11.63. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £6.09 that is £609 to £2K a year per listing.

Average price
£6.09under the $15 to $100 sweet spot
Price range
£2.81–£11.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£609–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #68 within Calendars, Planners & Personal Organisers. It carries 678 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
16.6%
Average rank
#68in Calendars, Planners & Personal Organisers
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
678per listing
Listings tracked
54

04 · Newcomers

Amazon counts 11 of last year's 27 launches as successful.

27 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
27
Successful launches
11Amazon's first-year sales bar
Average brand age
22 months

Products

Top 2027 Calendar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

38

Top-5 brand share

60%

Top 20: 96%

Top-5 click share

34%

Top 20: 71%

Open market

35%

  • evelay14%
  • Qupuce14%
  • UNITURE13%
  • Giftinghouse10%
  • Thboxes8%
  • Rwuptg5%

Demand

2027 Calendar search demand

Weekly searches over the year. Pick a range.

15K10KPrime Day '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26

Search terms

Top 2027 Calendar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calendar 2026-202765K/yr
  • 2027 calendar53K/yr
  • calendar 202720K/yr
  • wall calendar 2026-202717K/yr
  • academic calendar 2026-20278K/yr
  • 18 month calendar 2026-20278K/yr

Reviews and returns

What reviews say buyers love and hate about 2027 Calendar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%−0.08

Not good quality

Cheaply made

Shocking quality

Size-Overall13%+0.46

larger

Too small

Each box is small

Value For Money9%−0.08

overpriced for what you receive

Too expensive

quite expensive considering we are five months into the year

Paper Quality8%

poor quality paper - thin

Thin flimsy paper

paper is thin and flimsy

Durability5%−0.06

Fell to pieces the moment you turned a page

It fell to bits

Fell apart

Love

Size-Overall15%+0.46

Love the size

Decent size

I actually prefer this size

Quality-Overall13%−0.08

It's reasonable quality

Good quality

Excellent quality Calendar to keep track of my life

Advertised Vs Actual Product11%+0.95

As described

It's exactly as advertised

Exactly as shown

Document Organizing/Classification9%+0.65

Really simple, easy to use, enough room for a family calendar

Easy organiser

is great for organising the family

Writing Experience8%+0.70

Room to write

large enough to write on

good quality and plenty of room to write

Return

0.5% Return rate 74% Fixable by listing

Size-Overall61%▆▆█▅▆▇

larger

Too small

Each box is small

Quality-Overall8%▅█▅█▄▃

Not good quality

Cheaply made

Shocking quality

Advertised Vs Actual Product6%▁▆▁▅█▄

Misleading photos and description

Not as advertised

Beware the photos of are not what you will get

Paper Quality4%██▃▁▄▃

poor quality paper - thin

Thin flimsy paper

paper is thin and flimsy

Magnetic Strength/Adsorption3%▁▁▁▅▃█

FAQ

Common 2027 Calendar questions

Answered from the same tracked data.