2027 calendar
Worth a lookShows demand growing +595.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+595.4%90-day search growth — must beat 0% to launch
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Brand share
Great60%top-5 brand share — no brand owns this niche
Review moat
Good677.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£79K£79K/yr · 171K searches
Avg price
Bad£6.09avg listing price — sweet spot $15–$100
Price range
Bad£2.81–£11.63cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, 2027 calendar is a £79K/yr Amazon United Kingdom market (171K searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 64/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
2027 calendar market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- £76K–£91K
- units × avg price
- Conversion rate
- 7.6%
- Avg BSR
- #68
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 94%
- Out of stock
- 16.6%
- Avg brand age
- 22 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
26 rising
Sellers
38
Top-5 brand share
60%
Top 20: 96%
Top-5 click share
34%
Top 20: 71%
Open market
35%
- evelay14%
- Qupuce14%
- UNITURE13%
- Giftinghouse10%
- Thboxes8%
- Rwuptg5%
Demand
Weekly Amazon search volume, last 10 weeks — +595.4% search growth over the last 90 days.Top 2027 calendar search terms
- calendar 2026-202765K/yr
- 2027 calendar53K/yr
- calendar 202720K/yr
- wall calendar 2026-202717K/yr
- academic calendar 2026-20278K/yr
- 18 month calendar 2026-20278K/yr
Top 2027 calendar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Minimalist Wall Calendar 2026 2027 UK - Calendar 2026 2027 Month to View - 18 months calendar July 2026 to December 2027 (18 months) - Family Calendar for Easy & Efficient Planning
UNITURE£5.684.6★848 rev
Wall Calendar 2026 2027 A4 18 Month Calendar Planner July 2026 - Dec. 2027 Family Academic Year Monthly Wall Planner for Holidays Work Organisation & Scheduling
Qupuce£4.934.4★956 rev
2027 Calendar A4 Large 2 Column - Month to View Spiral Bound Wall Planner Organiser - Easy View Monthly Wall Calendar with Space for Notes
evelay£3.714.5★5,036 rev
Calendar 2026 2027 UK 18 Month Large Wall Calendar 30 x 37cm
Thboxes£8.434.7★813 rev
Magnetic Calendar for Fridge 2026 2027 A4 18 Months Magnet Fridge Calendar 2026/27 - July 26 to Dec. 27 Wall Calendar Palnner - Monthly Magnetic Fridge Planner
Qupuce£5.884.4★956 rev
Newest
by launch date
A2 Size 59.4 x 43cm | Yearly Academic Wall Planner 2026/2027 | Wall Calendar 2026 Planner | Year Chart 2026 | Academic 13 Month Mid Year Calendar from Aug 2026-Aug 2027 with Mini 2028 Yearly Calender
THE BITS N BOBS SHOP£4.941,732 rev
Qupuce Wall Calendar 2026 2027 UK A4 18 Months Calendar Planner Jul. 2026 - Dec. 2027 Monthly Wall Planner with Holidays for Family Academic Year/Work Organisation & Scheduling
Qupuce£5.10956 rev
Minimalist Wall Calendar 2026 2027 UK - Calendar 2026 2027 Month to View - 18 months calendar July 2026 to December 2027 (18 months) - Family Calendar for Easy & Efficient Planning
UNITURE£5.68848 rev
Greenery Wall Calendar 2026 2027 UK - 2026 2027 Month to View - Jul 26 to Dec 27 (18 months) - Family Calendar - Easy & Efficient Planning - Organizer 26/27 UK Family Planner
UNITURE£5.67848 rev
2027 Wall Calendar A4 Large Month to View Wall Planner 1Pc Card Paper Year Planner Easy Read Layout for Home Office School Organisation (2027)
HLDI£5.1277 rev
Trending
90-day click momentumQupuce Wall Calendar 2026 2027 UK A4 18 Months Calendar Planner Jul. 2026 - Dec. 2027 Monthly Wall Planner with Holidays for Family Academic Year/Work Organisation & Scheduling
Qupuce£5.104.4★
A2 Size 59.4 x 43cm | Yearly Academic Wall Planner 2026/2027 | Wall Calendar 2026 Planner | Year Chart 2026 | Academic 13 Month Mid Year Calendar from Aug 2026-Aug 2027 with Mini 2028 Yearly Calender
THE BITS N BOBS SHOP£4.944.4★
Greenery Wall Calendar 2026 2027 UK - 2026 2027 Month to View - Jul 26 to Dec 27 (18 months) - Family Calendar - Easy & Efficient Planning - Organizer 26/27 UK Family Planner
UNITURE£5.674.6★
Minimalist Wall Calendar 2026 2027 UK - Calendar 2026 2027 Month to View - 18 months calendar July 2026 to December 2027 (18 months) - Family Calendar for Easy & Efficient Planning
UNITURE£5.684.6★
2027 Wildlife Wall Calendar - Nature Photography - Foxes Deer Owls - Month to View Planner - A3 When Open - Premium 170gsm Silk Paper
evelay£5.064.5★
What buyers say about 2027 calendar
What buyers praise and complain about, mined from review topics.What buyers love
“Love the size”
“It's reasonable quality”
“As described”
“Really simple, easy to use, enough room for a family calendar”
“Room to write”
“Good value”
“Great design as well”
“easy to use”
“Reasonable paper quality”
“Lovely colors”
What buyers complain about
“Not good quality”
“larger”
“overpriced for what you receive”
“poor quality paper - thin”
“Fell to pieces the moment you turned a page”
“Poor Printing”
“Misleading photos and description”
“Bad quality and not a lot of space to write”
“a stupid layout”
“Thin flimsy paper”
Top return reasons
Common questions
- Is 2027 calendar profitable to sell on Amazon United Kingdom?
- The niche generates £79K/yr across 54 tracked products. 11 of 27 products launched in the last 360 days are still selling. 90-day search growth is +595.4%. Flapen's verdict: Worth a look (64/100).
- How competitive is the 2027 calendar niche?
- 26 brands and 38 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in 2027 calendar?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 0.5%.
- What does it cost to enter the 2027 calendar niche?
- Listings span £2.81–£11.63; the average listing price is £6.09 (sweet spot $15–$100). The average incumbent carries 678 reviews — the moat a new listing must climb.