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Good Luck Cards

Pass

Good Luck Cards scores 65 out of 100, a Pass. Shoppers spend $69K a year here, search demand grew +84.5% this quarter, and returns run at 0.1% of orders.

Flapen Score
65
65 / 100
Top 2% of 835 Stationery & Office Supplies niches · +18 vs the category median of 47
Market size
£69K/yr153K searches / yr
90-day growth
+84.5%search demand this quarter
Competition
32%top-5 click share · 31 brands · 36 sellers

Flapen Score

Good Luck Cards against its category

The dotted line is the Stationery & Office Supplies average. Past it, Good Luck Cards is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Good Luck Cards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Good Luck Cards 153K times last year and spent an estimated £69K. The top 5 brands take 42% of clicks. Demand peaks in May–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +84.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
+84.5%
Conversion, latest week
9.5%
Market size, estimated
£69Ka year
Peak month
May4.5× the quietest month
Top search term
good luck cards104K searches a year

02 · Price

A sale here is worth £4.79.

Listings sell for £4.79 on average, from £1.29 to £10.16. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £4.79 that is £1K to £2K a year per listing.

Average price
£4.79under the $15 to $100 sweet spot
Price range
£1.29–£10.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #607 within Cards & Card Stock. It carries 89 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
96%
Out of stock, average day
4.3%
Average rank
#607in Cards & Card Stock
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
89per listing
Listings tracked
48

04 · Newcomers

Amazon counts 2 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
2Amazon's first-year sales bar
Average brand age
22 months

Products

Top Good Luck Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 flat

Sellers

36

Top-5 brand share

42%

Top 20: 91%

Top-5 click share

32%

Top 20: 78%

Open market

53%

  • the lazy panda card company13%
  • Printperfect9%
  • UK Greetings8%
  • SWEETZER & ORANGE7%
  • Hallmark6%
  • Old English Company5%

Demand

Good Luck Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jul · busiest ÷ quietest = 4.5×

Reviews and returns

What reviews say buyers love and hate about Good Luck Cards

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.09

size disappointing

bigger than I thought they'd be too

small

Quality-Overall18%+3.73

Very disappointed with the quality of the card considering it cost £3.95

when they arrived they looked incredibly cheap

Poor quality

Value For Money13%−0.06

Expensive

certainly not worth the price being charged for it

Not worth 3.99

Print Quality10%−0.06

The print form however is poor

Poor print quality

Maybe the image quality for the printing was the problem

Adhesion/Stickiness5%−0.04

envelopes dont stick

Love

Quality-Overall47%+3.73

Good quality card

Good quality cards

Excellent quality

Design-Overall9%+0.39

the designs are lovely

lovely designs

I like the simple design

Advertised Vs Actual Product8%−0.01

the product was as advertised

Exactly what I needed

Just as pictured

Value For Money8%−0.06

Great value

Worth it

Good price

Gifting Purpose4%−0.02

Quality gift

nice gift

Perfect little gift

Return

0.1% Return rate 50% Fixable by listing

Size-Overall45%██▁▄▄▅

size disappointing

bigger than I thought they'd be too

small

Quality-Overall14%▁▁█▄▁▁

Very disappointed with the quality of the card considering it cost £3.95

when they arrived they looked incredibly cheap

Poor quality

Value For Money9%▁▁▁▁█▁

Expensive

certainly not worth the price being charged for it

Not worth 3.99

Functionality-Overall9%▁▁▁▁▁█
Design-Overall9%▁▁▁█▆▁

FAQ

Common Good Luck Cards questions

Answered from the same tracked data.