Is good luck cards profitable to sell on Amazon United Kingdom?

The niche generates £69K/yr across 48 tracked products. 2 of 19 products launched in the last 360 days are still selling. 90-day search growth is +84.5%. Flapen's verdict: Worth a look (65/100).

How competitive is the good luck cards niche?

31 brands and 36 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 42% of demand.

What do buyers complain about in good luck cards?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.1%.

When does demand for good luck cards peak?

Demand peaks in May–Jul; the busiest month runs 4.5× the quietest.

What does it cost to enter the good luck cards niche?

Listings span £1.29–£10.16; the average listing price is £4.79 (sweet spot $15–$100). The average incumbent carries 89 reviews — the moat a new listing must climb.

good luck cards

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Incredible88.67

avg incumbent reviews — the moat a new listing must climb

Brand share

Great42%

top-5 brand share — no brand owns this niche

Growth

Great+84.5%

90-day search growth — must beat 0% to launch

Conversion

Great9.5%

search→purchase rate — share of searches ending in a sale

Competition

Great32%

top-5 click share — an open shelf

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad£69K

£69K/yr · 153K searches

Avg price

Bad£4.79

avg listing price — sweet spot $15–$100

Price range

Bad£1.29–£10.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, good luck cards is a £69K/yr Amazon United Kingdom market (153K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in May–Jul. Verdict: Worth a look — 65/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

good luck cards market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: £72K–£96K; units × avg price
Conversion rate: 9.5%
Avg BSR: #607
Page quality: 0%
Prime: 96%
Sponsored: 90%
Out of stock: 4.3%
Avg brand age: 22 months
Avg seller age: 183 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

31 flat

Sellers

Top-5 brand share

42%

Top 20: 91%

Top-5 click share

32%

Top 20: 78%

Open market

53%

the lazy panda card company13%
Printperfect9%
UK Greetings8%
SWEETZER & ORANGE7%
Hallmark6%
Old English Company5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +84.5% search growth over the last 90 days.

Peak months: May, Jul · busiest ÷ quietest = 4.5×

Open Trend

Top good luck cards products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Printperfect - Congratulations Next Chapter Card - Moving Leaving or New Job Card for Him or Her - Heres To Your Next Chapter Good Luck Card for Men and Women promotion university new baby

Printperfect£3.384.8★193 rev

UK Greetings | Good Luck Card | Cute Green Design | With Envelope

UK Greetings£1.294.6★583 rev

Hallmark Good Luck Card Four Leaf Clover Lucky Clover Shamrock Green

Hallmark£2.494.5★69 rev

SWEETZER & ORANGE You Got This Greeting Card 5x7 Gold Foil Encouragement Card with Envelope & Seal Motivational Congratulations Card for New Job Promotion Graduation & Life Milestones

SWEETZER & ORANGE£2.834.5★87 rev

Outus 36 Pack Good Luck Cards Bulk Student Gift from Teacher Inspirational Greeting Quote Card with Envelope for Teacher Graduation Back to School Party

Outus£10.164.5★568 rev

Newest

by launch date

30 Good Luck Cards Set with Envelopes Bright Colourful 30 Different Designs Premium 300gsm Pearlescent Cardstock for Exam New Job Interview Driving Test University Wishes

the lazy panda card company£8.282 rev

3mo ago

Mtjkkpo 8 Pack Good Luck Cards Greeting Cards Set with White Envelopes & Clover Stickers 8 Unique Designs Graduation Card for Students Leavers Teacher Congratulations Goodbye

Mtjkkpo£4.885 rev

4mo ago

Mtjkkpo16 Pack Good Luck Cards Greeting Cards Set with White Envelopes & Clover Stickers 8 Unique Designs Graduation Card for Students Leavers Teacher Congratulations Goodbye

Mtjkkpo£6.575 rev

4mo ago

12 Pack Good Luck Cards for Students with White Envelopes and Clover Stickers Motivational Cards Set 12 Unique Designs for Graduation Leavers Teacher Congratulations Goodbye

Moorlan£5.775 rev

5mo ago

Flankor 12 Good Luck Cards with Envelopes & StickersMultipack Good Luck In Your Exams Card New Job School Leavers Gifts for Students

Flankor£5.793 rev

5mo ago

What buyers say about good luck cards

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall47%

“Good quality card”

Design-Overall9%

“the designs are lovely”

Advertised Vs Actual Product8%

“the product was as advertised”

Value For Money8%

“Great value”

Gifting Purpose4%

“Quality gift”

Ease Of Use4%

“Easy to use”

Color2%

“the colors are bright”

Size-Overall2%

“Good size”

Paper Quality2%

“eco-friendly paper”

Thickness2%

“Nice thick card envelope”

What buyers complain about

Size-Overall25%

“size disappointing”

Quality-Overall18%

“Very disappointed with the quality of the card considering it cost £3.95”

Value For Money13%

“Expensive”

Print Quality10%

“The print form however is poor”

Adhesion/Stickiness5%

“envelopes dont stick”

Advertised Vs Actual Product5%

“Not as advertised”

Flatness4%

“The cards arrive flat”

Top return reasons

Size-Overall45%

Quality-Overall14%

Value For Money9%

Functionality-Overall9%