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2026 Calendar

2026 Calendar shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look
Market size 95Growth 0Conversion 72Competition 58Returns 97Price range 0Avg price 15Brand share 72Review moat 72Quality gap 48
This niche Category average

Is 2026 Calendar profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, 2026 Calendar is a £2.0M/yr Amazon United Kingdom market (5.4M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 56/100.

2026 Calendar: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -59.7% over the last 90 days and 6.7% of searches end in a purchase.

£2.0M

revenue / yr

Units sold / yr300K
Search volume / yr-59.7%5.4M
Conversion rate6.7%
Avg price£5.46

Who owns the niche?

The top 5 brands hold 62% of demand, so 38% of the market is open.

38%

open market share

Brands · sellers21 · 34
Top-5 product click share50%
Open market38%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement89%
New entrants (1y)15· 5 succeeded
Avg rating4.5★
Avg reviews619

Top 2026 Calendar products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

£0£99K£197K£296K£395K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

34

Top-5 brand share

62%

Top 20: 99%

Top-5 click share

50%

Top 20: 82%

Open market

32%

  • Milula Studios17%
  • Qupuce12%
  • SWEETZER & ORANGE12%
  • HLDI11%
  • UNITURE9%
  • Absolutely Yours7%

2026 Calendar demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume5.4MCVR6.7%Products36Brands21Top 5 Brands62%OOS Rate39.9%Rating4.5★Reviews619Avg BSR#57
800K600KSpike '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 39.6×

Top 2026 Calendar search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • calendar 20261.8M/yr
  • 2026 calendar1.4M/yr
  • calendar314K/yr
  • wall calendar 2026319K/yr
  • 2026 calendar uk386K/yr
  • wall calendar67K/yr
  • calendars & personal organisers82K/yr
  • 2026 wall calendar uk72K/yr
  • calender53K/yr
  • calendar 2026 uk369K/yr

What reviews say buyers love and hate about 2026 Calendar

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Quality-Overall18%

Quality affordable product

Advertised Vs Actual Product14%

Exactly as shown

Value For Money10%

Great value

Size-Overall10%

A good size for day to day

Document Organizing/Classification9%

Simple, Functional and Perfect for Keeping Us Organised

What buyers complain about

76% of reviews
Size-Overall22%

a lot of people aren't happy with the size

Quality-Overall16%

Not good quality

Paper Quality11%

Thin flimsy paper

Value For Money10%

quite expensive considering we are five months into the year

Durability5%

Fell to pieces the moment you turned a page

2026 Calendar return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

76%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
64%
2Quality-Overall
7%
3Paper Quality
5%
4Advertised Vs Actual Product
4%
5Magnetic Strength/Adsorption
3%

Common 2026 Calendar questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 2026 Calendar 56/100 on Amazon United Kingdom — Worth a look. The niche generates £2.0M/yr across 36 tracked products. 5 of 15 products launched in the last 360 days are still selling. Search demand moved -59.7% over the last 90 days.
Search demand for 2026 Calendar on Amazon United Kingdom peaks in Jan–Dec, where the busiest month runs 39.6× the quietest.