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Stamps

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 96% of clicks, so Stamps is a Maybe.

Flapen Score
62
62 / 100
Top 3% of 835 Stationery & Office Supplies niches · +15 vs the category median of 47
Market size
£2.8M/yr860K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
49%top-5 click share · 7 brands · 22 sellers

Flapen Score

Stamps against its category

The dotted line is the Stationery & Office Supplies average. Past it, Stamps is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stamps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stamps 860K times last year and spent an estimated £2.8M. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 860K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.8M a year.

Searches, last 12 months
860K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
12.3%
Market size, estimated
£2.8Ma year
Peak month
December4.7× the quietest month
Top search term
stamps184K searches a year

02 · Price

A sale here is worth £26.07.

Listings sell for £26.07 on average, from £5.65 to £118.21. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £26.07 that is £78K to £104K a year per listing.

Average price
£26.07inside the $15 to $100 sweet spot
Price range
£5.65–£118.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
£78K–£104K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #18 within Envelopes & Mailing Supplies. It carries 216 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
8.9%
Average rank
#18in Envelopes & Mailing Supplies
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
216per listing
Listings tracked
27

04 · Newcomers

6 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
6Amazon's first-year sales bar
Average brand age
39 months

Products

Top Stamps products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£138K£276K£414K£552K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

22

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 91%

Open market

1%

  • Albian Trading48%
  • Royal Mail20%
  • UK BEST SELLERS20%
  • Thymera4%
  • ASHNIX3%
  • Generic3%
  • Open — no brand owns it (1 brand, 1%)

Demand

Stamps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Stamps search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stamps184K/yr
  • stamp73K/yr
  • stamps 1st class83K/yr
  • first class stamps57K/yr
  • 1st class stamps uk57K/yr
  • stamps 2nd class80K/yr
  • 2nd class stamps uk72K/yr
  • postage stamps52K/yr
  • second class stamps31K/yr
  • 2nd class stamps31K/yr

Reviews and returns

What reviews say buyers love and hate about Stamps

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Ease Of Use”
70%of negative reviews mention “Value For Money”
0.2%of orders come back
“Bit pricey”
A buyer, on “Value For Money”70% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Stamps questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data