Stamps
MaybeReturns run at only 0.2% of orders. But the top 5 brands take 96% of clicks, so Stamps is a Maybe.
- Flapen Score
- 62 / 100Top 3% of 835 Stationery & Office Supplies niches · +15 vs the category median of 4762
- Market size
- £2.8M/yr860K searches / yr
- 90-day growth
- -17.4%search demand this quarter
- Competition
- 49%top-5 click share · 7 brands · 22 sellers
Flapen Score
Stamps against its category
The dotted line is the Stationery & Office Supplies average. Past it, Stamps is stronger. Inside it, weaker.
Market
The Stamps market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stamps 860K times last year and spent an estimated £2.8M. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
12.3% of searches ended in a purchase last week.
Shoppers searched for this 860K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.8M a year.
- Searches, last 12 months
- 860K
- Growth, 90 days vs prior 90
- -17.4%
- Conversion, latest week
- 12.3%
- Market size, estimated
- £2.8Ma year
- Peak month
- December4.7× the quietest month
- Top search term
- stamps184K searches a year
02 · Price
A sale here is worth £26.07.
Listings sell for £26.07 on average, from £5.65 to £118.21. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £26.07 that is £78K to £104K a year per listing.
- Average price
- £26.07inside the $15 to $100 sweet spot
- Price range
- £5.65–£118.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £78K–£104K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #18 within Envelopes & Mailing Supplies. It carries 216 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 8.9%
- Average rank
- #18in Envelopes & Mailing Supplies
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 216per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 6 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Stamps products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Albian Trading 1st Class Stamps 4 Pack - First Class Stamps - Barcoded Self Adhesive UK Letter Postage Stamps for Postage
- Price
- £10.81
- Rating
- 4.5/5
- Reviews
- 388
- Age
- 1y ago
Albian Trading 1st Class Stamps (8 Pack) - 1st Class - Barcoded Self Adhesive UK Letter Postage Stamps for Postage - (8 Total)
- Price
- £18.56
- Rating
- 4.6/5
- Reviews
- 749
- Age
- 2y ago
6 x 2nd Class Standard Stamps Royal Mail Post Office
- Price
- £9.57
- Rating
- 4.6/5
- Reviews
- 886
- Age
- 14y ago
25 x 2nd Class Barcoded Stamps Royal Mail
- Price
- £31.22
- Rating
- 4.7/5
- Reviews
- 917
- Age
- 4y ago
1st Class Stamp (1 Pack) Genuine Barcoded Self-Adhesive UK Letter Postage Official 1st Class Postage Stamp (Total 1) | UK BEST SELLERS
- Price
- £5.65
- Rating
- 3.2/5
- Reviews
- 29
- Age
- 6mo ago
Trending
90-day click momentum
10 Pack 2nd Class Stamps for UK Letter Self Adhesive Barcoded Postage Stamps Everyday Mailing Stamps for Letters Cards Documents & Home Office Use
- Price
- £16.68
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 2mo ago
2nd Class Stamps - 6 Pack - Barcoded Self Adhesive Postage Stamp for UK Letter - Self Adhesive Stamps
- Price
- £10.85
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2mo ago
1st Class Stamp (1 Pack) Genuine Barcoded Self-Adhesive UK Letter Postage Official 1st Class Postage Stamp (Total 1) | UK BEST SELLERS
- Price
- £5.65
- Rating
- 3.2/5
- Reviews
- 29
- Age
- 6mo ago
1st Class Stamps (6 Pack) Barcoded Self-Adhesive UK Letter Postage Official 1st Class Postage Stamps (Total 6) | UK BEST SELLERS
- Price
- £15.32
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 7mo ago
1st Class Stamps (2 Pack) Genuine Barcoded Self-Adhesive UK Letter Postage Official Royal Mail 1st Class Stamps (Total 2) | UK BEST SELLERS
- Price
- £8.01
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 6mo ago
Newest
by launch date10 Pack 2nd Class Stamps for UK Letter Self Adhesive Barcoded Postage Stamps Everyday Mailing Stamps for Letters Cards Documents & Home Office Use
- Price
- £16.68
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 2mo ago
2nd Class Stamps - 6 Pack - Barcoded Self Adhesive Postage Stamp for UK Letter - Self Adhesive Stamps
- Price
- £10.85
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2mo ago
1st Class Stamp (1 Pack) Genuine Barcoded Self-Adhesive UK Letter Postage Official 1st Class Postage Stamp (Total 1) | UK BEST SELLERS
- Price
- £5.65
- Rating
- 3.2/5
- Reviews
- 29
- Age
- 6mo ago
1st Class Stamps (2 Pack) Genuine Barcoded Self-Adhesive UK Letter Postage Official Royal Mail 1st Class Stamps (Total 2) | UK BEST SELLERS
- Price
- £8.01
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 6mo ago
1st Class Stamps (6 Pack) Barcoded Self-Adhesive UK Letter Postage Official 1st Class Postage Stamps (Total 6) | UK BEST SELLERS
- Price
- £15.32
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
22
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
49%
Top 20: 91%
Open market
1%
- Albian Trading48%
- Royal Mail20%
- UK BEST SELLERS20%
- Thymera4%
- ASHNIX3%
- Generic3%
- Open — no brand owns it (1 brand, 1%)
Demand
Stamps search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.7×
Search terms
Top Stamps search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stamps184K/yr
- stamp73K/yr
- stamps 1st class83K/yr
- first class stamps57K/yr
- 1st class stamps uk57K/yr
- stamps 2nd class80K/yr
- 2nd class stamps uk72K/yr
- postage stamps52K/yr
- second class stamps31K/yr
- 2nd class stamps31K/yr
Reviews and returns
What reviews say buyers love and hate about Stamps
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bit pricey
could be cheaper
Too expensive
not as pictures
The picture is misleading
Not as described
as old stamps no longer acceptable by th Post office
Very good shame the post office arnt that good
theyre very expensive compared to buying them in the post office
Glue has deteriorated
Old stock lost its sticky
10% Some of the stickers to not stick
Stamps are stamps
The message is not straight so appears squint when you stamp it
Love
Very handy
Easy to use
Easy to get
Good value for money
Good price
value for money
Superb high quality and fast delivery
Best quality
Great product
Excellent,print
Stamps good for getting my correspondence from me to whoever
Great stamps
As described
They do as they say
Just what I wanted
Return
0.2% Return rate 35% Fixable by listing
Bit pricey
could be cheaper
Too expensive
not as pictures
The picture is misleading
Not as described
Glue has deteriorated
Old stock lost its sticky
10% Some of the stickers to not stick
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stamps questions
Answered from the same tracked data.