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Voice Recorder

Maybe

Products sell for $29.99 on average, inside the sweet spot. But demand is soft, at -10.7% this quarter, so Voice Recorder is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 835 Stationery & Office Supplies niches · +12 vs the category median of 47
Market size
£651K/yr847K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
45%top-5 click share · 23 brands · 37 sellers

Flapen Score

Voice Recorder against its category

The dotted line is the Stationery & Office Supplies average. Past it, Voice Recorder is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Voice Recorder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Voice Recorder 847K times last year and spent an estimated £651K. The top 5 brands take 59% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 847K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £651K a year.

Searches, last 12 months
847K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
2.6%
Market size, estimated
£651Ka year
Peak month
November1.6× the quietest month
Top search term
voice recorder225K searches a year

02 · Price

A sale here is worth £29.99.

Listings sell for £29.99 on average, from £9.31 to £138.63. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £29.99 that is £15K to £22K a year per listing.

Average price
£29.99inside the $15 to $100 sweet spot
Price range
£9.31–£138.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£15K–£22K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 29.6% of listings are out of stock. The average listing ranks #40 within Office Electronics. It carries 514 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
29.6%
Average rank
#40in Office Electronics
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
514per listing
Listings tracked
35

04 · Newcomers

8 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
8Amazon's first-year sales bar
Average brand age
33 months

Products

Top Voice Recorder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£52K£78K£104K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

37

Est. top-5 brand share

59%

Top 20: 97%

Est. top-5 click share

45%

Top 20: 85%

Open market

36%

  • ZIPCIDE23%
  • Homder10%
  • DISTANCEE10%
  • Yigeliter9%
  • NekSide7%
  • Lymorvex6%

Demand

Voice Recorder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Voice Recorder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • voice recorder225K/yr
  • dictaphone114K/yr
  • recording device60K/yr
  • voice recorder spy hidden31K/yr
  • listening device51K/yr
  • listening devices for spying37K/yr
  • dictaphone voice recorder42K/yr
  • audio recorder31K/yr
  • digital voice recorder32K/yr
  • spy microphone37K/yr

Reviews and returns

What reviews say buyers love and hate about Voice Recorder

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
8%of negative reviews mention “Functionality-Overall”
3.1%of orders come back
“This device does not work”
A buyer, on “Functionality-Overall”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Voice Recorder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data