Skip to content

Voice Recorder

Maybe

Products sell for $29.99 on average, inside the sweet spot. But demand is soft, at -10.7% this quarter, so Voice Recorder is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 835 Stationery & Office Supplies niches · +12 vs the category median of 47
Market size
£651K/yr847K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
45%top-5 click share · 23 brands · 37 sellers

Flapen Score

Voice Recorder against its category

The dotted line is the Stationery & Office Supplies average. Past it, Voice Recorder is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Voice Recorder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Voice Recorder 847K times last year and spent an estimated £651K. The top 5 brands take 59% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 847K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £651K a year.

Searches, last 12 months
847K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
2.6%
Market size, estimated
£651Ka year
Peak month
November1.6× the quietest month
Top search term
voice recorder225K searches a year

02 · Price

A sale here is worth £29.99.

Listings sell for £29.99 on average, from £9.31 to £138.63. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £29.99 that is £15K to £22K a year per listing.

Average price
£29.99inside the $15 to $100 sweet spot
Price range
£9.31–£138.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£15K–£22K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 29.6% of listings are out of stock. The average listing ranks #40 within Office Electronics. It carries 514 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
29.6%
Average rank
#40in Office Electronics
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
514per listing
Listings tracked
35

04 · Newcomers

Amazon counts 8 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
8Amazon's first-year sales bar
Average brand age
33 months

Products

Top Voice Recorder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£52K£78K£104K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

37

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

45%

Top 20: 85%

Open market

36%

  • ZIPCIDE23%
  • Homder10%
  • DISTANCEE10%
  • Yigeliter9%
  • NekSide7%
  • Lymorvex6%

Demand

Voice Recorder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Voice Recorder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • voice recorder225K/yr
  • dictaphone114K/yr
  • recording device60K/yr
  • voice recorder spy hidden31K/yr
  • listening device51K/yr
  • listening devices for spying37K/yr
  • dictaphone voice recorder42K/yr
  • audio recorder31K/yr
  • digital voice recorder32K/yr
  • spy microphone37K/yr

Reviews and returns

What reviews say buyers love and hate about Voice Recorder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall8%−0.14

This device does not work

Does not work

it couldn't function properly

Audio Quality8%−0.02

AUDIO IS TERRIBLE

doesnt sound good at all

Very cheap feeling and sounding

Instructions/User Manual/Troubleshooting8%−0.13

Instructions could be better

Difficulty to understand instructions

Instructions are so small

Quality-Overall7%+0.56

feels cheaply made

pure rubbish

quality not so good

Ease Of Use7%+1.35

Not easy

Found it quite hard to use

Not user friendly

Love

Ease Of Use17%+1.35

Easy to operate

Ease of use

Very easy to use and set up

Quality-Overall13%+0.56

Great hardware

Great quality

Good construction quality

Value For Money9%+0.42

Good for the money

Worth it

Excellent value for money

Advertised Vs Actual Product8%+0.68

Works as it should

Works as expected

Seems to work

Audio Quality6%−0.02

Nice sound

Good sound pick up

The sound quality is clear

Return

3.1% Return rate 10% Fixable by listing

Functionality-Overall19%▅▅▆▇▇█

This device does not work

Does not work

it couldn't function properly

Audio Quality11%█▆▆▆▅▇

AUDIO IS TERRIBLE

doesnt sound good at all

Very cheap feeling and sounding

Quality-Overall8%▇█▆███

feels cheaply made

pure rubbish

quality not so good

Size-Overall8%▆█▅▄▅▆

doesn't fit the dictaphone

Didn't fit

To small

Charging6%▃▆█▅▅▆

then stopped charging

Would not charge, or turn on

It doesnt turn on at all even after charging

FAQ

Common Voice Recorder questions

Answered from the same tracked data.