Appointment Book
MaybeReturns run at only 0.7% of orders. But demand is soft, at -25.3% this quarter, so Appointment Book is a Maybe.
- Flapen Score
- 50 / 100Top 37% of 835 Stationery & Office Supplies niches · +3 vs the category median of 4750
- Market size
- £97K/yr204K searches / yr
- 90-day growth
- -25.3%search demand this quarter
- Competition
- 37%top-5 click share · 19 brands · 51 sellers
Flapen Score
Appointment Book against its category
The dotted line is the Stationery & Office Supplies average. Past it, Appointment Book is stronger. Inside it, weaker.
Market
The Appointment Book market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Appointment Book 204K times last year and spent an estimated £97K. The top 5 brands take 68% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
5.0% of searches ended in a purchase last week.
Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.
- Searches, last 12 months
- 204K
- Growth, 90 days vs prior 90
- -25.3%
- Conversion, latest week
- 5.0%
- Market size, estimated
- £97Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- appointment book71K searches a year
02 · Price
A sale here is worth £9.59.
Listings sell for £9.59 on average, from £3.33 to £16.69. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £9.59 that is £959 to £2K a year per listing.
- Average price
- £9.59under the $15 to $100 sweet spot
- Price range
- £3.33–£16.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £959–£2K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 26.6% of listings are out of stock. The average listing ranks #922 within Calendars, Planners & Personal Organisers. It carries 270 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 98%
- Out of stock, average day
- 26.6%
- Average rank
- #922in Calendars, Planners & Personal Organisers
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 270per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 4 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Appointment Book products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Appointment Book (Mon-Sat) - Undated Hourly Schedule with 30 Minute Slots - 52 Weeks to View - A5 Size with tactile Velvet Soft Touch Cover - 100gsm quality white paper
- Price
- £7.19
- Rating
- 4.1/5
- Reviews
- 38
- Age
- 1y ago
Appointment Book 2026-2027 - August 2026 to July 2027 with Times Grey
- Price
- £7.27
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 1y ago
Agenda 2021 3 Column Assistant Black Leopard Print Appointment Planner
- Price
- £12.72
- Rating
- 4.7/5
- Reviews
- 119
- Age
- 4y ago
Agenda 2020 Black 3 Column Hairdressing Appointment Book - A5
- Price
- £12.76
- Rating
- 4.6/5
- Reviews
- 466
- Age
- 13y ago
Appointment Book - Daily Planner with 15 Minute Slots Salon Appointment Book 6AM to 9PM Salon Undated Journal with Three-Column Water-proof Cover
- Price
- £11.27
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 1y ago
Trending
90-day click momentum
ZOPPER A4 2026 Week to View Diary Black Hardback Weekly Planner with Ribbon Marker Office Business & Personal Use Durable Hardcover Appointment Book
- Price
- £6.29
- Rating
- 4.6/5
- Reviews
- 328
- Age
- 2y ago
Academic Diary 2026-2027 by Smart Panda - A5 Diary Week to View - Softcover 30 Minute Intervals Teacher Planner Mid Year Work and Appointment Diary July 2026 to August 2027
- Price
- £9.52
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 9mo ago
Top Sale 2026 A4 Appointment Diary Day Per Page Navy Blue Hardcover Daily Planner with Full Weekend Pages Ribbon Marker and Spacious Writing Space for Work and Home
- Price
- £8.27
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 3y ago
Collins - Essential - 2026 12 Month Calendar Year Planner Day-To-Page with 1/2 Hourly Appointments Diary A5 Hard Cover - Black (ESSA51A.99-26)
- Price
- £5.68
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 1y ago
Appointment Book 104 Pages 4 Columns per Page Undated for Salons Spas/Hair & Beauty 15 Minute Hourly Daily Planner 6am to 9pm Schedule Book Organisation Books Spiral Wire Bound #1587
- Price
- £8.43
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 2y ago
Newest
by launch dateAcademic Diary 2026-2027 by Smart Panda - A5 Diary Week to View - Softcover 30 Minute Intervals Teacher Planner Mid Year Work and Appointment Diary July 2026 to August 2027
- Price
- £9.52
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 9mo ago
Appointment Diary 2026-2027 - A4 Weekly Appointment Book 2026-2027 Week to View Hourly Planner 15 Minutes Intervals Personal & Work Organizer Monthly Tabs Soft Leather Cover Brown
- Price
- £11.85
- Rating
- 4.9/5
- Reviews
- 9
- Age
- 1y ago
Appointment Book - Daily Planner with 15 Minute Slots Salon Appointment Book 6AM to 9PM Salon Undated Journal with Three-Column Water-proof Cover
- Price
- £11.27
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 1y ago
Indeme Appointment Diary 2026-2027 - A4 Weekly Appointment Diary Week to View Hourly Planner 15 Minutes Intervals Personal & Work Organizer 21.8 x 29 cm Soft Leather Cover Black
- Price
- £11.80
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 1y ago
Appointment Book 2026-2027 - Academic Diary from Aug. 2026 - Jul. 2027 A4 Week to View Appointment diary 2026-2027 Hourly Planner in 15 Minutes with Times Slots Soft Leather Cover 21.8 x 29 cm
- Price
- £10.96
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
19 rising
Sellers
51
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
37%
Top 20: 82%
Open market
26%
- Agenda23%
- Indeme21%
- Lifestyle Planners9%
- SWEETZER & ORANGE8%
- Beauty Stationery7%
- Artfan6%
Demand
Appointment Book search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Appointment Book search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- appointment book71K/yr
- appointment books & planners25K/yr
- appointment diary 202636K/yr
- appointment diary12K/yr
- salon appointment book12K/yr
- hairdressing appointment book11K/yr
- 2026 appointment diary13K/yr
- appointment book 20268K/yr
- hairdressing appointment book 20265K/yr
- weekly appointment book 20264K/yr
Reviews and returns
What reviews say buyers love and hate about Appointment Book
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
Could be just missing pages or no quality control
Rubbish quality
Misleading - not July to June - Disappointed
The description is completely wrong
Not as advertised
Big
Very small
I didn't realise how small it would be
Pages are like tissue paper
the paper is sticked
Paper too thin
March has some double printing as well
No good been printed wrong no wonder it was cheap
Only disappointment is last two pages for 2027 are overprinted and so illegible
Love
Excellent quality
Always brought these good quality diaries
Great quality and handy size
As described
Exactly what I needed
Just as is says
Great deal
Excellent value
great value for money
Good organizing book to easily access written documentation
Perfect for keeping a busy family organised
Perfect for staying organised
Easy to use
User friendly and good diary
Very handy to have if booking appointments need to be made
Return
0.7% Return rate 75% Fixable by listing
Big
Very small
I didn't realise how small it would be
Poor quality
Could be just missing pages or no quality control
Rubbish quality
Misleading - not July to June - Disappointed
The description is completely wrong
Not as advertised
Pages are like tissue paper
the paper is sticked
Paper too thin
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Appointment Book questions
Answered from the same tracked data.