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Appointment Book

Appointment Book shows low returns (0.7%), but soft demand (-25.3% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 24Growth 12Conversion 58Competition 78Returns 97Price range 13Avg price 30Brand share 61Review moat 87Quality gap 45
This niche Category average

Is Appointment Book profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Appointment Book is a £97K/yr Amazon United Kingdom market (204K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 50/100.

Appointment Book: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -25.3% over the last 90 days and 5.0% of searches end in a purchase.

£97K

revenue / yr

Units sold / yr10K
Search volume / yr-25.3%204K
Conversion rate5.0%
Avg price£9.59

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers19 · 51
Top-5 product click share37%
Open market32%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 40 products

Sponsored placement75%
New entrants (1y)7· 4 succeeded
Avg rating4.5★
Avg reviews270

Top Appointment Book products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

51

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

37%

Top 20: 82%

Open market

26%

  • Agenda23%
  • Indeme21%
  • Lifestyle Planners9%
  • SWEETZER & ORANGE8%
  • Beauty Stationery7%
  • Artfan6%

Appointment Book demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume204KCVR5.0%Products40Brands19Top 5 Brands68%OOS Rate26.6%Rating4.5★Reviews270Avg BSR#922
4K3KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Appointment Book search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • appointment book71K/yr
  • appointment books & planners25K/yr
  • appointment diary 202636K/yr
  • appointment diary12K/yr
  • salon appointment book12K/yr
  • hairdressing appointment book11K/yr
  • 2026 appointment diary13K/yr
  • appointment book 20268K/yr
  • hairdressing appointment book 20265K/yr
  • weekly appointment book 20264K/yr

What reviews say buyers love and hate about Appointment Book

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Quality-Overall23%

Excellent quality

Advertised Vs Actual Product18%

As described

Value For Money15%

Great deal

Document Organizing/Classification14%

Good organizing book to easily access written documentation

Ease Of Use7%

Easy to use

What buyers complain about

88% of reviews
Quality-Overall26%

Poor quality

Advertised Vs Actual Product18%

Misleading - not July to June - Disappointed

Size-Overall14%

Big

Paper Quality9%

Pages are like tissue paper

Print Quality8%

March has some double printing as well

Appointment Book return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

75%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
64%
2Quality-Overall
8%
3Advertised Vs Actual Product
4%
4Strength
4%
5Paper Quality
4%

Common Appointment Book questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Appointment Book 50/100 on Amazon United Kingdom — Worth a look. The niche generates £97K/yr across 40 tracked products. 4 of 7 products launched in the last 360 days are still selling. Search demand moved -25.3% over the last 90 days.
Search demand for Appointment Book on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.