appointment book
Worth a lookShows low returns (0.7%), but soft demand (-25.3% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great269.68avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.59avg listing price — sweet spot $15–$100
Market size
Bad£97K£97K/yr · 204K searches
Price range
Bad£3.33–£16.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-25.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, appointment book is a £97K/yr Amazon United Kingdom market (204K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
appointment book market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £77K–£96K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #922
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 75%
- Out of stock
- 26.6%
- Avg brand age
- 36 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
51
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
37%
Top 20: 82%
Open market
26%
- Agenda23%
- Indeme21%
- Lifestyle Planners9%
- SWEETZER & ORANGE8%
- Beauty Stationery7%
- Artfan6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top appointment book search terms
- appointment book71K/yr
- appointment books & planners25K/yr
- appointment diary 202636K/yr
- appointment diary12K/yr
- salon appointment book12K/yr
- hairdressing appointment book11K/yr
- 2026 appointment diary13K/yr
- appointment book 20268K/yr
- hairdressing appointment book 20265K/yr
- weekly appointment book 20264K/yr
Top appointment book products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Appointment Book (Mon-Sat) - Undated Hourly Schedule with 30 Minute Slots - 52 Weeks to View - A5 Size with tactile Velvet Soft Touch Cover - 100gsm quality white paper
Lifestyle Planners£7.194.1★38 rev
Appointment Book 2026-2027 - August 2026 to July 2027 with Times Grey
Indeme£7.274.5★60 rev
Agenda 2021 3 Column Assistant Black Leopard Print Appointment Planner
Agenda£12.724.7★119 rev
Agenda 2020 Black 3 Column Hairdressing Appointment Book - A5
Agenda£12.764.6★466 rev
Appointment Book - Daily Planner with 15 Minute Slots Salon Appointment Book 6AM to 9PM Salon Undated Journal with Three-Column Water-proof Cover
Artfan£11.274.4★16 rev
Newest
by launch date
Academic Diary 2026-2027 by Smart Panda - A5 Diary Week to View - Softcover 30 Minute Intervals Teacher Planner Mid Year Work and Appointment Diary July 2026 to August 2027
Smart Panda£9.52119 rev
Appointment Diary 2026-2027 - A4 Weekly Appointment Book 2026-2027 Week to View Hourly Planner 15 Minutes Intervals Personal & Work Organizer Monthly Tabs Soft Leather Cover Brown
Indeme£11.859 rev
Appointment Book - Daily Planner with 15 Minute Slots Salon Appointment Book 6AM to 9PM Salon Undated Journal with Three-Column Water-proof Cover
Artfan£11.2716 rev
Indeme Appointment Diary 2026-2027 - A4 Weekly Appointment Diary Week to View Hourly Planner 15 Minutes Intervals Personal & Work Organizer 21.8 x 29 cm Soft Leather Cover Black
Indeme£11.8058 rev
Appointment Book 2026-2027 - Academic Diary from Aug. 2026 - Jul. 2027 A4 Week to View Appointment diary 2026-2027 Hourly Planner in 15 Minutes with Times Slots Soft Leather Cover 21.8 x 29 cm
Indeme£10.9644 rev
Trending
90-day click momentum
ZOPPER A4 2026 Week to View Diary Black Hardback Weekly Planner with Ribbon Marker Office Business & Personal Use Durable Hardcover Appointment Book
ZOPPER£6.294.6★
Academic Diary 2026-2027 by Smart Panda - A5 Diary Week to View - Softcover 30 Minute Intervals Teacher Planner Mid Year Work and Appointment Diary July 2026 to August 2027
Smart Panda£9.524.6★
Top Sale 2026 A4 Appointment Diary Day Per Page Navy Blue Hardcover Daily Planner with Full Weekend Pages Ribbon Marker and Spacious Writing Space for Work and Home
Top Sale£8.274.0★
Collins - Essential - 2026 12 Month Calendar Year Planner Day-To-Page with 1/2 Hourly Appointments Diary A5 Hard Cover - Black (ESSA51A.99-26)
Collins£5.684.4★
Appointment Book 104 Pages 4 Columns per Page Undated for Salons Spas/Hair & Beauty 15 Minute Hourly Daily Planner 6am to 9pm Schedule Book Organisation Books Spiral Wire Bound #1587
Oscar Finks£8.434.4★
What buyers say about appointment book
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“As described”
“Great deal”
“Good organizing book to easily access written documentation”
“Easy to use”
“Good size”
“the pages themselves are laid out in a clear manner”
“Good size plenty of writing space on each day of the week”
“I love the design”
“I like the colour”
What buyers complain about
“Poor quality”
“Misleading - not July to June - Disappointed”
“Big”
“Pages are like tissue paper”
“March has some double printing as well”
“Not good when you need to take appointment from the 1st July”
“As these arent cheap I deducted two stars for this as it really is annoying and badly planned”
“sticky is the downside”
“maybe a printing error”
“4 people limited space to write”
Top return reasons
Common questions
- Is appointment book profitable to sell on Amazon United Kingdom?
- The niche generates £97K/yr across 40 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the appointment book niche?
- 19 brands and 51 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in appointment book?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Size-Overall. The return rate is 0.7%.
- When does demand for appointment book peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the appointment book niche?
- Listings span £3.33–£16.69; the average listing price is £9.59 (sweet spot $15–$100). The average incumbent carries 270 reviews — the moat a new listing must climb.