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Engagement Card

Maybe

Returns run at only 0.1% of orders. But prices span $1.53–$7.58, mostly outside the sweet spot, so Engagement Card is a Maybe.

Flapen Score
63
63 / 100
Top 3% of 835 Stationery & Office Supplies niches · +16 vs the category median of 47
Market size
£144K/yr322K searches / yr
90-day growth
+27.3%search demand this quarter
Competition
33%top-5 click share · 33 brands · 43 sellers

Flapen Score

Engagement Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, Engagement Card is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Engagement Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Engagement Card 322K times last year and spent an estimated £144K. The top 5 brands take 38% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

11.6% of searches ended in a purchase last week.

Shoppers searched for this 322K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £144K a year.

Searches, last 12 months
322K
Growth, 90 days vs prior 90
+27.3%
Conversion, latest week
11.6%
Market size, estimated
£144Ka year
Peak month
September1.5× the quietest month
Top search term
engagement card234K searches a year

02 · Price

A sale here is worth £3.87.

Listings sell for £3.87 on average, from £1.53 to £7.58. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £3.87 that is £968 to £2K a year per listing.

Average price
£3.87under the $15 to $100 sweet spot
Price range
£1.53–£7.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£968–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #826 within Cards & Card Stock. It carries 43 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
89%
Out of stock, average day
6.3%
Average rank
#826in Cards & Card Stock
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
43per listing
Listings tracked
45

04 · Newcomers

Amazon counts 0 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Engagement Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£4K£9K£13K£17K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

43

Top-5 brand share

38%

Top 20: 89%

Top-5 click share

33%

Top 20: 77%

Open market

56%

  • Cherry Orchard10%
  • Piccadilly Greetings9%
  • UNMOT7%
  • Sketchy Print Co6%
  • Felbridge Studio6%
  • Maise & Rose6%

Demand

Engagement Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Engagement Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • engagement card234K/yr
  • engagement cards21K/yr
  • engagement cards for couples17K/yr
  • personalised engagement cards11K/yr
  • engagement card daughter and fiance7K/yr
  • congratulations on your engagement8K/yr
  • daughter engagement card6K/yr
  • funny engagement card5K/yr
  • happy engagement card4K/yr
  • engaged card4K/yr

Reviews and returns

What reviews say buyers love and hate about Engagement Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall39%−0.13

Really small

Its not a BIG card

slightly bigger than I expected which is a bonus

Advertised Vs Actual Product13%−0.03

Very misleading

very misleading

Size very misleading

Value For Money8%0.00

Expensive for a printed card

Water Resistance8%+0.10

Very pleased with card unfortunately Royal Mail had exposed external envelope to the rain

Color8%0.00

Card is a bit dark

Love

Quality-Overall54%+4.12

Really nice quality card

Good quality

Good quality card

Value For Money12%0.00

Value for money

Good price

great value

Design-Overall9%+0.29

The design is understated yet elegant

Good design and quality

the artwork is adorable

Advertised Vs Actual Product8%−0.03

Just as advertised

Just as described

Just what I wanted

Fun/Entertainment Experience5%+0.26

Fun card

Good fun

Perfect and funny

Return

0.1% Return rate 58% Fixable by listing

Size-Overall50%▁▄▆▁█▁

Really small

Its not a BIG card

slightly bigger than I expected which is a bonus

Thin17%▁█▁▁▁▁
Quality-Overall13%▁▁▃▁▁█

Poor quality

Poor quality and expensive

Advertised Vs Actual Product8%▁█▁▁▁▁

Very misleading

very misleading

Size very misleading

Strength8%▁▁▁▁█▁

FAQ

Common Engagement Card questions

Answered from the same tracked data.