Engagement Card
MaybeReturns run at only 0.1% of orders. But prices span $1.53–$7.58, mostly outside the sweet spot, so Engagement Card is a Maybe.
- Flapen Score
- 63 / 100Top 3% of 835 Stationery & Office Supplies niches · +16 vs the category median of 4763
- Market size
- £144K/yr322K searches / yr
- 90-day growth
- +27.3%search demand this quarter
- Competition
- 33%top-5 click share · 33 brands · 43 sellers
Flapen Score
Engagement Card against its category
The dotted line is the Stationery & Office Supplies average. Past it, Engagement Card is stronger. Inside it, weaker.
Market
The Engagement Card market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Engagement Card 322K times last year and spent an estimated £144K. The top 5 brands take 38% of clicks. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
11.6% of searches ended in a purchase last week.
Shoppers searched for this 322K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £144K a year.
- Searches, last 12 months
- 322K
- Growth, 90 days vs prior 90
- +27.3%
- Conversion, latest week
- 11.6%
- Market size, estimated
- £144Ka year
- Peak month
- September1.5× the quietest month
- Top search term
- engagement card234K searches a year
02 · Price
A sale here is worth £3.87.
Listings sell for £3.87 on average, from £1.53 to £7.58. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £3.87 that is £968 to £2K a year per listing.
- Average price
- £3.87under the $15 to $100 sweet spot
- Price range
- £1.53–£7.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £968–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #826 within Cards & Card Stock. It carries 43 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 89%
- Out of stock, average day
- 6.3%
- Average rank
- #826in Cards & Card Stock
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 43per listing
- Listings tracked
- 45
04 · Newcomers
Amazon counts 0 of last year's 21 launches as successful.
21 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 21
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Engagement Card products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cherry Orchard | Gorgeous Congratulations on your Engagement Card | Elegant Champagne Glasses & Golden Balloons | Gold Foil Text | 5 X 8 | Complete with Envelope
- Price
- £2.81
- Rating
- 4.8/5
- Reviews
- 89
- Age
- 1y ago

UNMOT Engagement Card for Couples Heart Design 13 x 13 cm
- Price
- £3.35
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 8mo ago

Sketchy Print Co - Funny Wedding & Engagement Card - It Just Got Real - For Friend or Fiancé
- Price
- £3.66
- Rating
- 4.8/5
- Reviews
- 110
- Age
- 3y ago

Engagement Card - for Couple Daughter Son or Friends - Includes Luxury Sage Olive Envelope Size 14cm
- Price
- £2.71
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 6mo ago

Piccadilly Greetings Modern Engagement Card Engagement - 7 x 5 inches white red pink blue
- Price
- £2.52
- Rating
- 4.7/5
- Reviews
- 273
- Age
- 6y ago
Trending
90-day click momentum
Crystal Engagement Gifts For Couples - 2026 Keepsake Ornament Suncatcher - Unique Engagement Gifts With Congratulations Card & Box - Romantic Engagement Party Decor
- Price
- £4.87
- Rating
- 2.2/5
- Reviews
- 5
- Age
- 2mo ago

Aruigu Funny Engagement Gifts for Couples Handmade Emotional Support Crochet Toast Engaged Decoration Engagement Congratulations Present for Colleague Friends Neighbour Family
- Price
- £7.58
- Rating
- 4.8/5
- Reviews
- 65
- Age
- 5mo ago

Personalised Engagement Card A5 Large Custom Names Couple Card Floral Heart Congratulations Card Handmade UK
- Price
- £5.22
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

2026 Engagement Card With Wooden Hanging Plaque Heart - Memento Keepsake - Gift For Engaged Couple (2026 - Engaged Card With Wooden Heart)
- Price
- £4.99
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 8mo ago

Classic Wedding Card Engagement - 9 x 6 inches - Regal Publishing
- Price
- £2.71
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3y ago
Newest
by launch date
Crystal Engagement Gifts For Couples - 2026 Keepsake Ornament Suncatcher - Unique Engagement Gifts With Congratulations Card & Box - Romantic Engagement Party Decor
- Price
- £4.87
- Rating
- 2.2/5
- Reviews
- 5
- Age
- 2mo ago

Personalised Engagement Card A5 Large Custom Names Couple Card Floral Heart Congratulations Card Handmade UK
- Price
- £5.22
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Aruigu Funny Engagement Gifts for Couples Handmade Emotional Support Crochet Toast Engaged Decoration Engagement Congratulations Present for Colleague Friends Neighbour Family
- Price
- £7.58
- Rating
- 4.8/5
- Reviews
- 65
- Age
- 5mo ago

Engagement Card - for Couple Daughter Son or Friends - Includes Luxury Sage Olive Envelope Size 14cm
- Price
- £2.71
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 6mo ago

2026 Engagement Card - Congratulations Greeting Card for Engaged Couple - Memento Keepsake (2026 - Engaged Card)
- Price
- £3.30
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
33 falling
Sellers
43
Top-5 brand share
38%
Top 20: 89%
Top-5 click share
33%
Top 20: 77%
Open market
56%
- Cherry Orchard10%
- Piccadilly Greetings9%
- UNMOT7%
- Sketchy Print Co6%
- Felbridge Studio6%
- Maise & Rose6%
Demand
Engagement Card search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Engagement Card search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- engagement card234K/yr
- engagement cards21K/yr
- engagement cards for couples17K/yr
- personalised engagement cards11K/yr
- engagement card daughter and fiance7K/yr
- congratulations on your engagement8K/yr
- daughter engagement card6K/yr
- funny engagement card5K/yr
- happy engagement card4K/yr
- engaged card4K/yr
Reviews and returns
What reviews say buyers love and hate about Engagement Card
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Really small
Its not a BIG card
slightly bigger than I expected which is a bonus
Very misleading
very misleading
Size very misleading
Expensive for a printed card
Very pleased with card unfortunately Royal Mail had exposed external envelope to the rain
Card is a bit dark
Love
Really nice quality card
Good quality
Good quality card
Value for money
Good price
great value
The design is understated yet elegant
Good design and quality
the artwork is adorable
Just as advertised
Just as described
Just what I wanted
Fun card
Good fun
Perfect and funny
Return
0.1% Return rate 58% Fixable by listing
Really small
Its not a BIG card
slightly bigger than I expected which is a bonus
Poor quality
Poor quality and expensive
Very misleading
very misleading
Size very misleading
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Engagement Card questions
Answered from the same tracked data.









