Sister Birthday Card
MaybeReturns run at only 0.1% of orders. But prices span $1.65–$7.86, mostly outside the sweet spot, so Sister Birthday Card is a Maybe.
- Flapen Score
- 60 / 100Top 5% of 835 Stationery & Office Supplies niches · +13 vs the category median of 4760
- Market size
- £431K/yr1.3M searches / yr
- 90-day growth
- -1.0%search demand this quarter
- Competition
- 29%top-5 click share · 38 brands · 60 sellers
Flapen Score
Sister Birthday Card against its category
The dotted line is the Stationery & Office Supplies average. Past it, Sister Birthday Card is stronger. Inside it, weaker.
Market
The Sister Birthday Card market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sister Birthday Card 1.3M times last year and spent an estimated £431K. The top 5 brands take 44% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
9.8% of searches ended in a purchase last week.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £431K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -1.0%
- Conversion, latest week
- 9.8%
- Market size, estimated
- £431Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- sister birthday card732K searches a year
02 · Price
A sale here is worth £3.36.
Listings sell for £3.36 on average, from £1.65 to £7.86. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,000 to 1,250 of them. At £3.36 that is £3K to £4K a year per listing.
- Average price
- £3.36under the $15 to $100 sweet spot
- Price range
- £1.65–£7.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #1,592 within Cards & Card Stock. It carries 255 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 96%
- Out of stock, average day
- 2.1%
- Average rank
- #1,592in Cards & Card Stock
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 255per listing
- Listings tracked
- 68
04 · Newcomers
Amazon counts 0 of last year's 20 launches as successful.
20 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 20
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Sister Birthday Card products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cherry Orchard Fabulous Sister Birthday Card with Envelope Gorgeous design of Cocktail glasses Balloons flowers & hearts - Gold Foil Finish
- Price
- £2.66
- Rating
- 4.8/5
- Reviews
- 318
- Age
- 1y ago
Model Family Funny Birthday Card for Sister - Amazing Sister Night Out - Humourous Greetings Card Multi-Coloured 18.4 x 15.4 cm
- Price
- £3.36
- Rating
- 4.7/5
- Reviews
- 111
- Age
- 1y ago
Funny Retro Card For Women - Bucket List - Hilarious Birthday Greeting Cards For Sister Cousin Nana Mum - Best Friend Birthday Ideas - Mothers Day Gift for Her - Comes With Stickers
- Price
- £3.37
- Rating
- 4.8/5
- Reviews
- 419
- Age
- 2y ago
Hallmark Birthday Card for Sister Classic Floral Design Green Pink
- Price
- £2.54
- Rating
- 4.6/5
- Reviews
- 1,725
- Age
- 6y ago
Piccadilly Greetings Piccadilly Greetings A20202 Traditional Birthday Card Sister - 9 x 6 inches red
- Price
- £3.34
- Rating
- 4.6/5
- Reviews
- 189
- Age
- 6y ago
Trending
90-day click momentum
Mirelia Sister Birthday Card Happy Birthday Card For Sister From Sister Or Brother Premium Card With Sweet Inside Message 20.5 x 13.5 cm with Envelope
- Price
- £4.29
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 3mo ago
Funny Birthday Card for Sister Sheep & Paparazzi Wolves Design Cute Humorous A5 Card with Red Envelope Thick Premium Matte Finish Blank Inside
- Price
- £3.64
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 4mo ago
Birthday Card for Sister. Floral Heart Design with Gold Foiled text. 150x150mm supplied with Envelope. Eco-friendly. Message inside. Made in Britain.
- Price
- £3.26
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 4mo ago
Me To You Tatty Teddy Sister Bears With Heart Glasses Luxury Gold Foil Birthday Card 5 X 7 Inches - Official Collection
- Price
- £1.65
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 6mo ago
Me To You Tatty Teddy Fabulous Sister Cute Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.14
- Rating
- 4.8/5
- Reviews
- 36
- Age
- 5mo ago
Newest
by launch dateMirelia Sister Birthday Card Happy Birthday Card For Sister From Sister Or Brother Premium Card With Sweet Inside Message 20.5 x 13.5 cm with Envelope
- Price
- £4.29
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 3mo ago
Funny Birthday Card for Sister Sheep & Paparazzi Wolves Design Cute Humorous A5 Card with Red Envelope Thick Premium Matte Finish Blank Inside
- Price
- £3.64
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 4mo ago
Birthday Card for Sister. Floral Heart Design with Gold Foiled text. 150x150mm supplied with Envelope. Eco-friendly. Message inside. Made in Britain.
- Price
- £3.26
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 4mo ago
Me To You Tatty Teddy Fabulous Sister Cute Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.14
- Rating
- 4.8/5
- Reviews
- 36
- Age
- 5mo ago
Me To You Tatty Teddy Sister Bears With Heart Glasses Luxury Gold Foil Birthday Card 5 X 7 Inches - Official Collection
- Price
- £1.65
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
38 falling
Sellers
60
Top-5 brand share
44%
Top 20: 89%
Top-5 click share
29%
Top 20: 69%
Open market
50%
- Piccadilly Greetings13%
- Cherry Orchard9%
- Printperfect8%
- Me To You7%
- Central 237%
- Emotional Rescue6%
Demand
Sister Birthday Card search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Sister Birthday Card search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sister birthday card732K/yr
- birthday card sister132K/yr
- birthday card for sister65K/yr
- birthday cards for sister59K/yr
- sister birthday cards47K/yr
- funny sister birthday card38K/yr
- sister birthday card funny38K/yr
- happy birthday sister card36K/yr
- sister card33K/yr
- happy birthday sister19K/yr
Reviews and returns
What reviews say buyers love and hate about Sister Birthday Card
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The card arrived yesterday not working
Didn't work
Doesnt work
Not quite what it looks like
Which makes the whole sentiment appear false
Not as advertised
Quite small
Slightly smaller than expected so upgrade to larger size for best impact
smaller than expected
This card was poor value for the price
yes you can get cheaper
Also a little more expensive than I use to pay
disappointed that it did not come with an envelope is that normal procedure when buying a birthday card confused
Was supposed to be a special card for a special birthday - disappointing
Love
Brilliant quality
Good quality card
A well made quality card
Good Price
Excellent value
Worth the money
Good quality funny card
Brilliant fun card
was great fun
Just as it was advertised
better than what I expected
As described
nice size
great size love the candle
Nice card good size
Return
0.1% Return rate 10% Fixable by listing
The card arrived yesterday not working
Didn't work
Doesnt work
Cheap and not as in photo
but don't be fooled, the image and quality are misleading
The inner is also wrinkled - quality very disappointing overall
Not quite what it looks like
Which makes the whole sentiment appear false
Not as advertised
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sister Birthday Card questions
Answered from the same tracked data.