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Money Envelopes

Maybe

The top 5 brands take only 26% of clicks. But products sell for $7.62 on average, outside the sweet spot, so Money Envelopes is a Maybe.

Flapen Score
62
62 / 100
Top 3% of 835 Stationery & Office Supplies niches · +15 vs the category median of 47
Market size
£292K/yr837K searches / yr
90-day growth
-4.7%search demand this quarter
Competition
18%top-5 click share · 85 brands · 140 sellers

Flapen Score

Money Envelopes against its category

The dotted line is the Stationery & Office Supplies average. Past it, Money Envelopes is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Money Envelopes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Money Envelopes 837K times last year and spent an estimated £292K. The top 5 brands take 26% of clicks. Demand peaks in Nov–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 837K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £292K a year.

Searches, last 12 months
837K
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
4.6%
Market size, estimated
£292Ka year
Peak month
December3.0× the quietest month
Top search term
money envelopes147K searches a year

02 · Price

A sale here is worth £7.62.

Listings sell for £7.62 on average, from £2.28 to £97.91. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At £7.62 that is £6K to £8K a year per listing.

Average price
£7.62under the $15 to $100 sweet spot
Price range
£2.28–£97.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #458 within Envelopes & Mailing Supplies. It carries 1,170 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
96%
Out of stock, average day
13.5%
Average rank
#458in Envelopes & Mailing Supplies
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,170per listing
Listings tracked
105

04 · Newcomers

Amazon counts 3 of last year's 32 launches as successful.

32 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
32
Successful launches
3Amazon's first-year sales bar
Average brand age
27 months

Products

Top Money Envelopes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

£0£6K£12K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

85 falling

Sellers

140

Top-5 brand share

26%

Top 20: 60%

Top-5 click share

18%

Top 20: 49%

Open market

71%

  • Simon Elvin7%
  • Chiltern Wove6%
  • LTMMC5%
  • BINLINHONGO4%
  • Twinsun4%
  • Hononwii3%

Demand

Money Envelopes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Money Envelopes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • money envelopes147K/yr
  • money wallet70K/yr
  • money wallets for cash gifts155K/yr
  • money envelopes for cash gifts39K/yr
  • money wallets47K/yr
  • gift envelope20K/yr
  • money gift envelopes25K/yr
  • money cards for cash gifts30K/yr
  • cash envelopes17K/yr
  • gift card envelopes26K/yr

Reviews and returns

What reviews say buyers love and hate about Money Envelopes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.08

Small

Too big

and bit tight,

Quality-Overall13%+1.92

Cheap quality

not very well made

Poor Quality

Durability10%−0.11

it will not last

Falling apart

BROKEN

Value For Money8%+1.38

Found this very expensive for what it was

Not worth the money

WASTE OF MONEY

Pockets/Compartments4%

The Wallet That Finally Made the Back Pocket Unnecessary

Doesn't have a coin pocket

The coin pocket is tiny

Love

Quality-Overall28%+1.92

good quality card

Great quality wallet

Excellent product

Value For Money15%+1.38

Excellent Value

Great value for money

Good Value

Size-Overall10%−0.08

fit in your pocket comfortably

Good size

Not too small

Advertised Vs Actual Product7%+0.35

As advertised

As described

Just what I was looking for

Pockets/Compartments5%

Love these pockets

Handy pockets

Size is perfect for pocket

Return

0.9% Return rate 77% Fixable by listing

Size-Overall61%▇▇█▇█▇

Small

Too big

and bit tight,

Quality-Overall8%█▆▇▆▅▃

Cheap quality

not very well made

Poor Quality

Advertised Vs Actual Product4%▇▅▄█▃▆

False advertisement

Wrong portray of images

Misleading product photos

Pockets/Compartments4%▆▇▅▆▃█

The Wallet That Finally Made the Back Pocket Unnecessary

Doesn't have a coin pocket

The coin pocket is tiny

Material Quality3%▄▅▂█▃▅

FAQ

Common Money Envelopes questions

Answered from the same tracked data.