2026 Calendar
MaybeReturns run at only 0.5% of orders. But demand is soft, at -59.7% this quarter, so 2026 Calendar is a Maybe.
- Flapen Score
- 56 / 100Top 13% of 835 Stationery & Office Supplies niches · +9 vs the category median of 4756
- Market size
- £2.0M/yr5.4M searches / yr
- 90-day growth
- -59.7%search demand this quarter
- Competition
- 50%top-5 click share · 21 brands · 34 sellers
Flapen Score
2026 Calendar against its category
The dotted line is the Stationery & Office Supplies average. Past it, 2026 Calendar is stronger. Inside it, weaker.
Market
The 2026 Calendar market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 2026 Calendar 5.4M times last year and spent an estimated £2.0M. The top 5 brands take 62% of clicks. Demand peaks in Jan–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
6.7% of searches ended in a purchase last week.
Shoppers searched for this 5.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -59.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.
- Searches, last 12 months
- 5.4M
- Growth, 90 days vs prior 90
- -59.7%
- Conversion, latest week
- 6.7%
- Market size, estimated
- £2.0Ma year
- Peak month
- January39.6× the quietest month
- Top search term
- calendar 20261.8M searches a year
02 · Price
A sale here is worth £5.46.
Listings sell for £5.46 on average, from £2.73 to £11.63. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 3,000 to 4,000 of them. At £5.46 that is £16K to £22K a year per listing.
- Average price
- £5.46under the $15 to $100 sweet spot
- Price range
- £2.73–£11.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £16K–£22K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 39.9% of listings are out of stock. The average listing ranks #57 within Calendars, Planners & Personal Organisers. It carries 619 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 39.9%
- Average rank
- #57in Calendars, Planners & Personal Organisers
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 619per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 5 of last year's 15 launches as successful.
15 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top 2026 Calendar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Wall Calendar 2026 UK Family Planner A4 Month to View JanDec 12 Month
- Price
- £5.35
- Rating
- 4.5/5
- Reviews
- 472
- Age
- 1y ago
A4 2027 Wall Calendar Month To View Red And Black 12 Month Hanging Planner With Strip Includes UK Holidays Important Dates And Moon Phases Home Office Family Organiser
- Price
- £2.81
- Rating
- 4.0/5
- Reviews
- 130
- Age
- 8mo ago
Wall Calendar 2026 2027 A4 18 Month Calendar Planner July 2026 - Dec. 2027 Family Academic Year Monthly Wall Planner for Holidays Work Organisation & Scheduling
- Price
- £4.93
- Rating
- 4.4/5
- Reviews
- 956
- Age
- 10mo ago
Minimalist Wall Calendar 2026 2027 UK - Calendar 2026 2027 Month to View - 18 months calendar July 2026 to December 2027 (18 months) - Family Calendar for Easy & Efficient Planning
- Price
- £5.68
- Rating
- 4.6/5
- Reviews
- 848
- Age
- 2mo ago
S&O Fruity Magnetic Fridge Calendar from January 2026-June 2027 - Tear-Off Refrigerator Calendar to Track Events & Appointments - 18 Month Magnetic Planner for Fridge for Easy Planning - 8x10 in.
- Price
- £3.67
- Rating
- 4.4/5
- Reviews
- 146
- Age
- 1y ago
Trending
90-day click momentumMinimalist Wall Calendar 2026 2027 UK - Calendar 2026 2027 Month to View - 18 months calendar July 2026 to December 2027 (18 months) - Family Calendar for Easy & Efficient Planning
- Price
- £5.68
- Rating
- 4.6/5
- Reviews
- 848
- Age
- 2mo ago
Qupuce Wall Calendar 2026 2027 UK A4 18 Months Calendar Planner Jul. 2026 - Dec. 2027 Monthly Wall Planner with Holidays for Family Academic Year/Work Organisation & Scheduling
- Price
- £5.10
- Rating
- 4.4/5
- Reviews
- 956
- Age
- 2mo ago
Magnetic Calendar for Fridge 2026 2027 A4 18 Months Magnet Fridge Calendar 2026/27 - July 26 to Dec. 27 Wall Calendar Palnner - Monthly Magnetic Fridge Planner
- Price
- £5.88
- Rating
- 4.4/5
- Reviews
- 956
- Age
- 10mo ago
Calendar 2026 2027 UK 18 Month Large Wall Calendar 30 x 37cm
- Price
- £8.43
- Rating
- 4.7/5
- Reviews
- 813
- Age
- 7mo ago
2027 Wallplanner - A4 2 Column Month to View Slim Wallplanner Spiral Bound Calendar for Home Business Office School
- Price
- £2.73
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 2y ago
Newest
by launch dateQupuce Wall Calendar 2026 2027 UK A4 18 Months Calendar Planner Jul. 2026 - Dec. 2027 Monthly Wall Planner with Holidays for Family Academic Year/Work Organisation & Scheduling
- Price
- £5.10
- Rating
- 4.4/5
- Reviews
- 956
- Age
- 2mo ago
Minimalist Wall Calendar 2026 2027 UK - Calendar 2026 2027 Month to View - 18 months calendar July 2026 to December 2027 (18 months) - Family Calendar for Easy & Efficient Planning
- Price
- £5.68
- Rating
- 4.6/5
- Reviews
- 848
- Age
- 2mo ago
Calendar 2026 2027 UK 18 Month Large Wall Calendar 30 x 37cm
- Price
- £8.43
- Rating
- 4.7/5
- Reviews
- 813
- Age
- 7mo ago
A4 2027 Wall Calendar Month To View Red And Black 12 Month Hanging Planner With Strip Includes UK Holidays Important Dates And Moon Phases Home Office Family Organiser
- Price
- £2.81
- Rating
- 4.0/5
- Reviews
- 130
- Age
- 8mo ago
Wall Planner 2026 A2 (59 x 42 cm) Full Year JanDec | Rainbow Design | UK & Ireland Bank Holidays | 170 GSM Silky Paper | Home Office School University | British Made | Folded
- Price
- £5.96
- Rating
- 4.2/5
- Reviews
- 167
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
34
Top-5 brand share
62%
Top 20: 99%
Top-5 click share
50%
Top 20: 82%
Open market
32%
- Milula Studios17%
- Qupuce12%
- SWEETZER & ORANGE12%
- HLDI11%
- UNITURE9%
- Absolutely Yours7%
Demand
2026 Calendar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 39.6×
Search terms
Top 2026 Calendar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- calendar 20261.8M/yr
- 2026 calendar1.4M/yr
- calendar314K/yr
- wall calendar 2026319K/yr
- 2026 calendar uk386K/yr
- wall calendar67K/yr
- calendars & personal organisers82K/yr
- 2026 wall calendar uk72K/yr
- calender53K/yr
- calendar 2026 uk369K/yr
Reviews and returns
What reviews say buyers love and hate about 2026 Calendar
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
a lot of people aren't happy with the size
Bigger then I wanted
Too small
Not good quality
Rubbish quality
Cheaply made
Thin flimsy paper
Not very good quality, small, thin paper
the paper quality not great
quite expensive considering we are five months into the year
overpriced for what you receive
Too expensive
Fell to pieces the moment you turned a page
It fell to bits
Fell apart
Love
Quality affordable product
Excellent Product
Really well made
Exactly as shown
As advertised
As described
Great value
Excellent value
Great deal
A good size for day to day
Good size
fits perfect on fridge
Simple, Functional and Perfect for Keeping Us Organised
Good organizing book to easily access written documentation
Easy organiser
Return
0.5% Return rate 76% Fixable by listing
a lot of people aren't happy with the size
Bigger then I wanted
Too small
Not good quality
Rubbish quality
Cheaply made
Thin flimsy paper
Not very good quality, small, thin paper
the paper quality not great
The ads can't be removed
Not as advertised
Contains Sloppy Ads
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 2026 Calendar questions
Answered from the same tracked data.