Is 2026 calendar profitable to sell on Amazon United Kingdom?

The niche generates £2.0M/yr across 36 tracked products. 5 of 15 products launched in the last 360 days are still selling. 90-day search growth is -59.7%. Flapen's verdict: Worth a look (56/100).

How competitive is the 2026 calendar niche?

21 brands and 34 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in 2026 calendar?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Paper Quality. The return rate is 0.5%.

When does demand for 2026 calendar peak?

Demand peaks in Jan–Dec; the busiest month runs 39.6× the quietest.

What does it cost to enter the 2026 calendar niche?

Listings span £2.73–£11.63; the average listing price is £5.46 (sweet spot $15–$100). The average incumbent carries 619 reviews — the moat a new listing must climb.

2026 calendar

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Market size

Great£2.0M

£2.0M/yr · 5.4M searches

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Review moat

Good618.81

avg incumbent reviews — the moat a new listing must climb

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad£5.46

avg listing price — sweet spot $15–$100

Growth

Bad-59.7%

90-day search growth — must beat 0% to launch

Price range

Bad£2.73–£11.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, 2026 calendar is a £2.0M/yr Amazon United Kingdom market (5.4M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

2026 calendar market data

Units sold / yr: 250K–300K; avg 3,000–4,000/product
Revenue / yr: £1.4M–£1.6M; units × avg price
Conversion rate: 6.7%
Avg BSR: #57
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 39.9%
Avg brand age: 28 months
Avg seller age: 196 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

62%

Top 20: 99%

Top-5 click share

50%

Top 20: 82%

Open market

32%

Milula Studios17%
Qupuce12%
SWEETZER & ORANGE12%
HLDI11%
UNITURE9%
Absolutely Yours7%

Demand & seasonality

Weekly Amazon search volume, last 56 weeks — -59.7% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 39.6×

Open Trend

Top 2026 calendar search terms

calendar 20261.8M/yr -62.1%6.7% conv.
2026 calendar1.4M/yr -66.5%6.6% conv.
calendar314K/yr -22.5%3.5% conv.
wall calendar 2026319K/yr -57.6%4.8% conv.
2026 calendar uk386K/yr -66.7%5.5% conv.
wall calendar67K/yr -14.0%2.9% conv.
calendars & personal organisers82K/yr -11.1%0.3% conv.
2026 wall calendar uk72K/yr -46.8%5.7% conv.
calender53K/yr -21.1%4.9% conv.
calendar 2026 uk369K/yr -91.6%6.2% conv.

All search terms

Top 2026 calendar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wall Calendar 2026 UK Family Planner A4 Month to View JanDec 12 Month

Milula Studios£5.354.5★472 rev

A4 2027 Wall Calendar Month To View Red And Black 12 Month Hanging Planner With Strip Includes UK Holidays Important Dates And Moon Phases Home Office Family Organiser

HLDI£2.814.0★130 rev

Wall Calendar 2026 2027 A4 18 Month Calendar Planner July 2026 - Dec. 2027 Family Academic Year Monthly Wall Planner for Holidays Work Organisation & Scheduling

Qupuce£4.934.4★956 rev

Minimalist Wall Calendar 2026 2027 UK - Calendar 2026 2027 Month to View - 18 months calendar July 2026 to December 2027 (18 months) - Family Calendar for Easy & Efficient Planning

UNITURE£5.684.6★848 rev

S&O Fruity Magnetic Fridge Calendar from January 2026-June 2027 - Tear-Off Refrigerator Calendar to Track Events & Appointments - 18 Month Magnetic Planner for Fridge for Easy Planning - 8x10 in.

SWEETZER & ORANGE£3.674.4★146 rev

Newest

by launch date

Qupuce Wall Calendar 2026 2027 UK A4 18 Months Calendar Planner Jul. 2026 - Dec. 2027 Monthly Wall Planner with Holidays for Family Academic Year/Work Organisation & Scheduling

Qupuce£5.10956 rev

2mo ago

Minimalist Wall Calendar 2026 2027 UK - Calendar 2026 2027 Month to View - 18 months calendar July 2026 to December 2027 (18 months) - Family Calendar for Easy & Efficient Planning

UNITURE£5.68848 rev

2mo ago

Calendar 2026 2027 UK 18 Month Large Wall Calendar 30 x 37cm

Thboxes£8.43813 rev

7mo ago

A4 2027 Wall Calendar Month To View Red And Black 12 Month Hanging Planner With Strip Includes UK Holidays Important Dates And Moon Phases Home Office Family Organiser

HLDI£2.81130 rev

8mo ago

DITI Days£5.96167 rev

9mo ago

What buyers say about 2026 calendar

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Quality affordable product”

Advertised Vs Actual Product14%

“Exactly as shown”

Value For Money10%

“Great value”

Size-Overall10%

“A good size for day to day”

Document Organizing/Classification9%

“Simple, Functional and Perfect for Keeping Us Organised”

Writing Experience8%

“good quality and plenty of room to write”

Ease Of Use7%

“Easy to use”

Paper Quality6%

“The paper quality is good”

Magnetic Strength/Adsorption4%

“Great value magnetic calendar: I highly recommend”

Design-Overall3%

“nice design”

What buyers complain about

Size-Overall22%

“a lot of people aren't happy with the size”

Quality-Overall16%

“Not good quality”

Paper Quality11%

“Thin flimsy paper”

Value For Money10%

“quite expensive considering we are five months into the year”

Durability5%

“Fell to pieces the moment you turned a page”

Print Quality4%

“pages printed poorly”

Writing Experience3%

“Very small space to write on daily basis”

Adhesion/Stickiness2%

“When u move the page for another month the rest come of as is not glued properly”

Thickness2%

“quite thin”

Advertised Vs Actual Product2%

“The ads can't be removed”

Top return reasons

Size-Overall64%

Quality-Overall7%

Paper Quality5%

Advertised Vs Actual Product4%

Magnetic Strength/Adsorption3%

Functionality-Overall2%

Adhesion/Stickiness1%

Wrinkles1%

Value For Money1%

Print Quality1%

Common questions

Is 2026 calendar profitable to sell on Amazon United Kingdom?: The niche generates £2.0M/yr across 36 tracked products. 5 of 15 products launched in the last 360 days are still selling. 90-day search growth is -59.7%. Flapen's verdict: Worth a look (56/100).
How competitive is the 2026 calendar niche?: 21 brands and 34 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in 2026 calendar?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Paper Quality. The return rate is 0.5%.
When does demand for 2026 calendar peak?: Demand peaks in Jan–Dec; the busiest month runs 39.6× the quietest.
What does it cost to enter the 2026 calendar niche?: Listings span £2.73–£11.63; the average listing price is £5.46 (sweet spot $15–$100). The average incumbent carries 619 reviews — the moat a new listing must climb.