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Box Files

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -23.5% this quarter, so Box Files is a Maybe.

Flapen Score
63
63 / 100
Top 3% of 835 Stationery & Office Supplies niches · +16 vs the category median of 47
Market size
£773K/yr844K searches / yr
90-day growth
-23.5%search demand this quarter
Competition
45%top-5 click share · 21 brands · 53 sellers

Flapen Score

Box Files against its category

The dotted line is the Stationery & Office Supplies average. Past it, Box Files is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Box Files market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Box Files 844K times last year and spent an estimated £773K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Feb. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 844K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £773K a year.

Searches, last 12 months
844K
Growth, 90 days vs prior 90
-23.5%
Conversion, latest week
5.8%
Market size, estimated
£773Ka year
Peak month
January1.8× the quietest month
Top search term
box files255K searches a year

02 · Price

A sale here is worth £15.90.

Listings sell for £15.90 on average, from £4.34 to £38.96. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At £15.90 that is £16K to £20K a year per listing.

Average price
£15.90inside the $15 to $100 sweet spot
Price range
£4.34–£38.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
£16K–£20K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #55 within Office Supplies. It carries 2,178 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
60%
Out of stock, average day
3.1%
Average rank
#55in Office Supplies
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,178per listing
Listings tracked
35

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Box Files products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£31K£62K£93K£124K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

53

Est. top-5 brand share

67%

Top 20: 99%

Est. top-5 click share

45%

Top 20: 85%

Open market

29%

  • Noti40%
  • Oungy9%
  • Just stationery8%
  • OfficeHarbour6%
  • Q-Connect4%
  • OD4%

Demand

Box Files search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Search terms

Top Box Files search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • box files255K/yr
  • box file141K/yr
  • box files a496K/yr
  • file box85K/yr
  • box files for paperwork a446K/yr
  • a4 box file48K/yr
  • box folder26K/yr
  • file boxes27K/yr
  • a4 box files22K/yr
  • office box file10K/yr

Reviews and returns

What reviews say buyers love and hate about Box Files

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Quality-Overall”
0.4%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Box Files questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data