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Box Files

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -23.5% this quarter, so Box Files is a Maybe.

Flapen Score
63
63 / 100
Top 3% of 835 Stationery & Office Supplies niches · +16 vs the category median of 47
Market size
£773K/yr844K searches / yr
90-day growth
-23.5%search demand this quarter
Competition
45%top-5 click share · 21 brands · 53 sellers

Flapen Score

Box Files against its category

The dotted line is the Stationery & Office Supplies average. Past it, Box Files is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Box Files market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Box Files 844K times last year and spent an estimated £773K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Feb. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 844K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £773K a year.

Searches, last 12 months
844K
Growth, 90 days vs prior 90
-23.5%
Conversion, latest week
5.8%
Market size, estimated
£773Ka year
Peak month
January1.8× the quietest month
Top search term
box files255K searches a year

02 · Price

A sale here is worth £15.90.

Listings sell for £15.90 on average, from £4.34 to £38.96. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At £15.90 that is £16K to £20K a year per listing.

Average price
£15.90inside the $15 to $100 sweet spot
Price range
£4.34–£38.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
£16K–£20K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #55 within Office Supplies. It carries 2,178 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
60%
Out of stock, average day
3.1%
Average rank
#55in Office Supplies
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,178per listing
Listings tracked
35

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Box Files products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£31K£62K£93K£124K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

53

Top-5 brand share

67%

Top 20: 99%

Top-5 click share

45%

Top 20: 85%

Open market

29%

  • Noti40%
  • Oungy9%
  • Just stationery8%
  • OfficeHarbour6%
  • Q-Connect4%
  • OD4%

Demand

Box Files search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Search terms

Top Box Files search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • box files255K/yr
  • box file141K/yr
  • box files a496K/yr
  • file box85K/yr
  • box files for paperwork a446K/yr
  • a4 box file48K/yr
  • box folder26K/yr
  • file boxes27K/yr
  • a4 box files22K/yr
  • office box file10K/yr

Reviews and returns

What reviews say buyers love and hate about Box Files

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%+0.67

Poor quality

Not worth the quality

Too expensive for the low quality

Strength12%−0.06

Very flimsy

Very flimsy

Not 100% sturdy

Locking Mechanism9%−0.13

Lock broken as soon as I took it out of box

flimsy lock

However the locking mechanism is not very good

Advertised Vs Actual Product7%+0.55

Very misleading

Misleading pictures

don't look like innthe picture on Amazon if I could give a minus star I would

Durability4%

with these having plastic frames that feel slightly less durable

Not good broken after two months

Come apart too easily

Love

Quality-Overall19%+0.67

Good quality and sturdy construction

Reasonable quality for the price

Excellent product

Value For Money15%+1.27

well worth the money

Good price

Excellent value

Strength13%−0.06

Good sturdy boxes

its sturdy

Sturdy construct

Advertised Vs Actual Product12%+0.55

Does what I need

JUST WHAT I NEEDED

As Described

Storage Capacity5%+0.52

lots of storage at a good price

Good capacity

Plenty of storage

Return

0.4% Return rate 47% Fixable by listing

Size-Overall35%▆▇▆▅█▇

GREAT PRODUCT BUT SIZE NOT RIGHT FOR ME

overall large in size

Too small for A4 wallets

Strength15%▆▄▇█▅▅

Very flimsy

Very flimsy

Not 100% sturdy

Defective Material/Parts8%▄█▄▅▆▅

Broken items

Item is NOT FIT FOR USE

Locking Mechanism8%▆▇█▅▄▅

Lock broken as soon as I took it out of box

flimsy lock

However the locking mechanism is not very good

Quality-Overall7%▄█▄▆▅▆

Poor quality

Not worth the quality

Too expensive for the low quality

FAQ

Common Box Files questions

Answered from the same tracked data.