2025 Calendar
2025 Calendar shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is 2025 Calendar profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, 2025 Calendar is a £1.3M/yr Amazon United Kingdom market (991K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 59/100.
2025 Calendar: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -23.6% over the last 90 days and 4.6% of searches end in a purchase.
£1.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 65% of demand, so 35% of the market is open.
35%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 30 products
Top 2025 Calendar products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Wall Calendar 2026 UK Family Planner A4 Month to View JanDec 12 Month
- Price
- £5.35
- Rating
- 4.5/5
- Reviews
- 472
- Age
- 1y ago
Minimalist Wall Calendar 2026 2027 UK - Calendar 2026 2027 Month to View - 18 months calendar July 2026 to December 2027 (18 months) - Family Calendar for Easy & Efficient Planning
- Price
- £5.68
- Rating
- 4.6/5
- Reviews
- 848
- Age
- 2mo ago
Wall Calendar 2026 2027 A4 18 Month Calendar Planner July 2026 - Dec. 2027 Family Academic Year Monthly Wall Planner for Holidays Work Organisation & Scheduling
- Price
- £4.93
- Rating
- 4.4/5
- Reviews
- 956
- Age
- 10mo ago
A4 2027 Wall Calendar Month To View Red And Black 12 Month Hanging Planner With Strip Includes UK Holidays Important Dates And Moon Phases Home Office Family Organiser
- Price
- £2.81
- Rating
- 4.0/5
- Reviews
- 130
- Age
- 8mo ago
Calendar 2026 2027 UK 18 Month Large Wall Calendar 30 x 37cm
- Price
- £8.43
- Rating
- 4.7/5
- Reviews
- 813
- Age
- 7mo ago
Trending
90-day click momentum
Qupuce Wall Calendar 2026 2027 UK A4 18 Months Calendar Planner Jul. 2026 - Dec. 2027 Monthly Wall Planner with Holidays for Family Academic Year/Work Organisation & Scheduling
- Price
- £5.10
- Rating
- 4.4/5
- Reviews
- 956
- Age
- 2mo ago
Minimalist Wall Calendar 2026 2027 UK - Calendar 2026 2027 Month to View - 18 months calendar July 2026 to December 2027 (18 months) - Family Calendar for Easy & Efficient Planning
- Price
- £5.68
- Rating
- 4.6/5
- Reviews
- 848
- Age
- 2mo ago
Calendar 2026-2027 18 Month Wall Calendar from Jul.2026-Dec.2027 30 x 21 cm
- Price
- £5.45
- Rating
- 4.1/5
- Reviews
- 25
- Age
- 6mo ago
Calendar 2026 2027 UK 18 Month Large Wall Calendar 30 x 37cm
- Price
- £8.43
- Rating
- 4.7/5
- Reviews
- 813
- Age
- 7mo ago
A4 2027 Wall Calendar Month To View Red And Black 12 Month Hanging Planner With Strip Includes UK Holidays Important Dates And Moon Phases Home Office Family Organiser
- Price
- £2.81
- Rating
- 4.0/5
- Reviews
- 130
- Age
- 8mo ago
Newest
by launch date
2026 Wall Calendar A4 Month to view A4 Red and black 2026 Wall PLanner Calendar Monthly Office School
- Price
- £2.91
- Rating
- 4.5/5
- Reviews
- 107
- Age
- 1w ago
Qupuce Wall Calendar 2026 2027 UK A4 18 Months Calendar Planner Jul. 2026 - Dec. 2027 Monthly Wall Planner with Holidays for Family Academic Year/Work Organisation & Scheduling
- Price
- £5.10
- Rating
- 4.4/5
- Reviews
- 956
- Age
- 2mo ago
Minimalist Wall Calendar 2026 2027 UK - Calendar 2026 2027 Month to View - 18 months calendar July 2026 to December 2027 (18 months) - Family Calendar for Easy & Efficient Planning
- Price
- £5.68
- Rating
- 4.6/5
- Reviews
- 848
- Age
- 2mo ago
Calendar 2026-2027 18 Month Wall Calendar from Jul.2026-Dec.2027 30 x 21 cm
- Price
- £5.45
- Rating
- 4.1/5
- Reviews
- 25
- Age
- 6mo ago
Calendar 2026 2027 UK 18 Month Large Wall Calendar 30 x 37cm
- Price
- £8.43
- Rating
- 4.7/5
- Reviews
- 813
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
23 falling
Sellers
35
Top-5 brand share
65%
Top 20: 97%
Top-5 click share
54%
Top 20: 89%
Open market
30%
- Milula Studios18%
- UNITURE14%
- Qupuce14%
- SWEETZER & ORANGE13%
- HLDI7%
- Thboxes5%
2025 Calendar demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 21.6×
Top 2025 Calendar search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- calendar314K/yr
- wall calendar67K/yr
- calendars & personal organisers82K/yr
- calender53K/yr
- calander25K/yr
- calendars83K/yr
- monthly calendar12K/yr
- wall calendars34K/yr
- wall calender7K/yr
- calendar planner8K/yr
What reviews say buyers love and hate about 2025 Calendar
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Excellent for my product just what I needed”
“Exactly as shown”
“big enough for what I need it for”
“Good price”
“Simple, Functional and Perfect for Keeping Us Organised”
What buyers complain about
69% of reviews“a lot of people aren't happy with the size”
“quite expensive considering we are five months into the year”
“Rubbish quality”
“Thin flimsy paper”
“Fell apart”
2025 Calendar return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
63%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 2025 Calendar questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.
