Is 2025 calendar profitable to sell on Amazon United Kingdom?

The niche generates £1.3M/yr across 30 tracked products. 7 of 13 products launched in the last 360 days are still selling. 90-day search growth is -23.6%. Flapen's verdict: Worth a look (59/100).

How competitive is the 2025 calendar niche?

23 brands and 35 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in 2025 calendar?

Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.8%.

When does demand for 2025 calendar peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 21.6× the quietest.

What does it cost to enter the 2025 calendar niche?

Listings span £2.81–£268.14; the average listing price is £28.92 (sweet spot $15–$100). The average incumbent carries 718 reviews — the moat a new listing must climb.

2025 calendar

Worth a look

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible£28.92

avg listing price — sweet spot $15–$100

Market size

Great£1.3M

£1.3M/yr · 991K searches

Review moat

Good717.57

avg incumbent reviews — the moat a new listing must climb

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£2.81–£268.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-23.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, 2025 calendar is a £1.3M/yr Amazon United Kingdom market (991K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 59/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

2025 calendar market data

Units sold / yr: 40K–50K; avg 250–500/product
Revenue / yr: £1.2M–£1.4M; units × avg price
Conversion rate: 4.6%
Avg BSR: #71
Page quality: 0%
Prime: 97%
Sponsored: 93%
Out of stock: 43.7%
Avg brand age: 30 months
Avg seller age: 199 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 falling

Sellers

Top-5 brand share

65%

Top 20: 97%

Top-5 click share

54%

Top 20: 89%

Open market

30%

Milula Studios18%
UNITURE14%
Qupuce14%
SWEETZER & ORANGE13%
HLDI7%
Thboxes5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.6% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 21.6×

Open Trend

Top 2025 calendar search terms

calendar314K/yr -22.5%3.7% conv.
wall calendar67K/yr -14.0%3.0% conv.
calendars & personal organisers82K/yr -11.1%0.3% conv.
calender53K/yr -21.1%5.1% conv.
calander25K/yr -13.2%5.9% conv.
calendars83K/yr -56.3%2.1% conv.
monthly calendar12K/yr +18.0%2.5% conv.
wall calendars34K/yr -40.5%1.6% conv.
wall calender7K/yr -20.3%5.0% conv.
calendar planner8K/yr -17.1%1.4% conv.

All search terms

Top 2025 calendar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wall Calendar 2026 UK Family Planner A4 Month to View JanDec 12 Month

Milula Studios£5.354.5★472 rev

Minimalist Wall Calendar 2026 2027 UK - Calendar 2026 2027 Month to View - 18 months calendar July 2026 to December 2027 (18 months) - Family Calendar for Easy & Efficient Planning

UNITURE£5.684.6★848 rev

Wall Calendar 2026 2027 A4 18 Month Calendar Planner July 2026 - Dec. 2027 Family Academic Year Monthly Wall Planner for Holidays Work Organisation & Scheduling

Qupuce£4.934.4★956 rev

A4 2027 Wall Calendar Month To View Red And Black 12 Month Hanging Planner With Strip Includes UK Holidays Important Dates And Moon Phases Home Office Family Organiser

HLDI£2.814.0★130 rev

Calendar 2026 2027 UK 18 Month Large Wall Calendar 30 x 37cm

Thboxes£8.434.7★813 rev

Newest

by launch date

2026 Wall Calendar A4 Month to view A4 Red and black 2026 Wall PLanner Calendar Monthly Office School

CUCHI MUCHI£2.91107 rev

1w ago

Qupuce Wall Calendar 2026 2027 UK A4 18 Months Calendar Planner Jul. 2026 - Dec. 2027 Monthly Wall Planner with Holidays for Family Academic Year/Work Organisation & Scheduling

Qupuce£5.10956 rev

2mo ago

Minimalist Wall Calendar 2026 2027 UK - Calendar 2026 2027 Month to View - 18 months calendar July 2026 to December 2027 (18 months) - Family Calendar for Easy & Efficient Planning

UNITURE£5.68848 rev

2mo ago

Calendar 2026-2027 18 Month Wall Calendar from Jul.2026-Dec.2027 30 x 21 cm

Rwuptg£5.4525 rev

6mo ago

Calendar 2026 2027 UK 18 Month Large Wall Calendar 30 x 37cm

Thboxes£8.43813 rev

7mo ago

What buyers say about 2025 calendar

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Excellent for my product just what I needed”

Advertised Vs Actual Product12%

“Exactly as shown”

Size-Overall9%

“big enough for what I need it for”

Value For Money9%

“Good price”

Document Organizing/Classification8%

“Simple, Functional and Perfect for Keeping Us Organised”

Ease Of Use8%

“Easy to use”

Writing Experience7%

“Room to write”

Paper Quality5%

“The paper quality is good”

Magnetic Strength/Adsorption5%

“Good strong magnetic hold”

Design-Overall3%

“nice design”

What buyers complain about

Size-Overall14%

“a lot of people aren't happy with the size”

Value For Money13%

“quite expensive considering we are five months into the year”

Quality-Overall12%

“Rubbish quality”

Paper Quality9%

“Thin flimsy paper”

Durability8%

“Fell apart”

Connectivity-Overall3%

“The Issue: Persistent Network Unstable error”

Advertised Vs Actual Product3%

“Contains Sloppy Ads”

Print Quality3%

“pages printed poorly”

Software/Application3%

“Always has app issues”

Adhesion/Stickiness2%

“When u move the page for another month the rest come of as is not glued properly”

Top return reasons

Size-Overall48%

Functionality-Overall8%

Quality-Overall6%

Advertised Vs Actual Product4%

Connectivity-Overall3%

Value For Money3%

Compatibility-Overall3%

Paper Quality3%

Magnetic Strength/Adsorption2%