2025 Calendar
MaybeReturns run at only 0.8% of orders. But demand is soft, at -23.6% this quarter, so 2025 Calendar is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 835 Stationery & Office Supplies niches · +12 vs the category median of 4759
- Market size
- £1.3M/yr991K searches / yr
- 90-day growth
- -23.6%search demand this quarter
- Competition
- 54%top-5 click share · 23 brands · 35 sellers
Flapen Score
2025 Calendar against its category
The dotted line is the Stationery & Office Supplies average. Past it, 2025 Calendar is stronger. Inside it, weaker.
Market
The 2025 Calendar market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for 2025 Calendar 991K times last year and spent an estimated £1.3M. The top 5 brands take 65% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
4.6% of searches ended in a purchase last week.
Shoppers searched for this 991K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.
- Searches, last 12 months
- 991K
- Growth, 90 days vs prior 90
- -23.6%
- Conversion, latest week
- 4.6%
- Market size, estimated
- £1.3Ma year
- Peak month
- January21.6× the quietest month
- Top search term
- calendar314K searches a year
02 · Price
A sale here is worth £28.92.
Listings sell for £28.92 on average, from £2.81 to £268.14. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £28.92 that is £7K to £14K a year per listing.
- Average price
- £28.92inside the $15 to $100 sweet spot
- Price range
- £2.81–£268.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £7K–£14K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 43.7% of listings are out of stock. The average listing ranks #71 within Calendars, Planners & Personal Organisers. It carries 718 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 97%
- Out of stock, average day
- 43.7%
- Average rank
- #71in Calendars, Planners & Personal Organisers
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 718per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 7 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top 2025 Calendar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Wall Calendar 2026 UK Family Planner A4 Month to View JanDec 12 Month
- Price
- £5.35
- Rating
- 4.5/5
- Reviews
- 472
- Age
- 1y ago
Minimalist Wall Calendar 2026 2027 UK - Calendar 2026 2027 Month to View - 18 months calendar July 2026 to December 2027 (18 months) - Family Calendar for Easy & Efficient Planning
- Price
- £5.68
- Rating
- 4.6/5
- Reviews
- 848
- Age
- 2mo ago
Wall Calendar 2026 2027 A4 18 Month Calendar Planner July 2026 - Dec. 2027 Family Academic Year Monthly Wall Planner for Holidays Work Organisation & Scheduling
- Price
- £4.93
- Rating
- 4.4/5
- Reviews
- 956
- Age
- 10mo ago
A4 2027 Wall Calendar Month To View Red And Black 12 Month Hanging Planner With Strip Includes UK Holidays Important Dates And Moon Phases Home Office Family Organiser
- Price
- £2.81
- Rating
- 4.0/5
- Reviews
- 130
- Age
- 8mo ago
Calendar 2026 2027 UK 18 Month Large Wall Calendar 30 x 37cm
- Price
- £8.43
- Rating
- 4.7/5
- Reviews
- 813
- Age
- 7mo ago
Trending
90-day click momentum
Qupuce Wall Calendar 2026 2027 UK A4 18 Months Calendar Planner Jul. 2026 - Dec. 2027 Monthly Wall Planner with Holidays for Family Academic Year/Work Organisation & Scheduling
- Price
- £5.10
- Rating
- 4.4/5
- Reviews
- 956
- Age
- 2mo ago
Minimalist Wall Calendar 2026 2027 UK - Calendar 2026 2027 Month to View - 18 months calendar July 2026 to December 2027 (18 months) - Family Calendar for Easy & Efficient Planning
- Price
- £5.68
- Rating
- 4.6/5
- Reviews
- 848
- Age
- 2mo ago
Calendar 2026-2027 18 Month Wall Calendar from Jul.2026-Dec.2027 30 x 21 cm
- Price
- £5.45
- Rating
- 4.1/5
- Reviews
- 25
- Age
- 6mo ago
Calendar 2026 2027 UK 18 Month Large Wall Calendar 30 x 37cm
- Price
- £8.43
- Rating
- 4.7/5
- Reviews
- 813
- Age
- 7mo ago
A4 2027 Wall Calendar Month To View Red And Black 12 Month Hanging Planner With Strip Includes UK Holidays Important Dates And Moon Phases Home Office Family Organiser
- Price
- £2.81
- Rating
- 4.0/5
- Reviews
- 130
- Age
- 8mo ago
Newest
by launch date
2026 Wall Calendar A4 Month to view A4 Red and black 2026 Wall PLanner Calendar Monthly Office School
- Price
- £2.91
- Rating
- 4.5/5
- Reviews
- 107
- Age
- 1w ago
Qupuce Wall Calendar 2026 2027 UK A4 18 Months Calendar Planner Jul. 2026 - Dec. 2027 Monthly Wall Planner with Holidays for Family Academic Year/Work Organisation & Scheduling
- Price
- £5.10
- Rating
- 4.4/5
- Reviews
- 956
- Age
- 2mo ago
Minimalist Wall Calendar 2026 2027 UK - Calendar 2026 2027 Month to View - 18 months calendar July 2026 to December 2027 (18 months) - Family Calendar for Easy & Efficient Planning
- Price
- £5.68
- Rating
- 4.6/5
- Reviews
- 848
- Age
- 2mo ago
Calendar 2026-2027 18 Month Wall Calendar from Jul.2026-Dec.2027 30 x 21 cm
- Price
- £5.45
- Rating
- 4.1/5
- Reviews
- 25
- Age
- 6mo ago
Calendar 2026 2027 UK 18 Month Large Wall Calendar 30 x 37cm
- Price
- £8.43
- Rating
- 4.7/5
- Reviews
- 813
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
35
Top-5 brand share
65%
Top 20: 97%
Top-5 click share
54%
Top 20: 89%
Open market
30%
- Milula Studios18%
- UNITURE14%
- Qupuce14%
- SWEETZER & ORANGE13%
- HLDI7%
- Thboxes5%
Demand
2025 Calendar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 21.6×
Search terms
Top 2025 Calendar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- calendar314K/yr
- wall calendar67K/yr
- calendars & personal organisers82K/yr
- calender53K/yr
- calander25K/yr
- calendars83K/yr
- monthly calendar12K/yr
- wall calendars34K/yr
- wall calender7K/yr
- calendar planner8K/yr
Reviews and returns
What reviews say buyers love and hate about 2025 Calendar
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
a lot of people aren't happy with the size
much bigger than I thought it would be
Too small
quite expensive considering we are five months into the year
overpriced for what you receive
Too expensive
Rubbish quality
Not good quality
Cheaply made
Thin flimsy paper
the paper quality not great
The paper is very thin
Fell apart
It fell to bits
Does not last very long
Love
Excellent for my product just what I needed
Amazing quality
Really well made
Exactly as shown
as advertised
As described
big enough for what I need it for
Good size
Good size, as advertised
Good price
Great value
Excellent value
Simple, Functional and Perfect for Keeping Us Organised
Easy organiser
Great item - perfect for being organised
Return
0.8% Return rate 63% Fixable by listing
a lot of people aren't happy with the size
much bigger than I thought it would be
Too small
Rubbish quality
Not good quality
Cheaply made
Contains Sloppy Ads
The product description is not accurate
Not as advertised
The Issue: Persistent Network Unstable error
Drops off the internet
It keeps disconnecting from the internet
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 2025 Calendar questions
Answered from the same tracked data.