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Chalk Pens

Maybe

Buyers convert on 16.7% of searches. But products sell for $7.69 on average, outside the sweet spot, so Chalk Pens is a Maybe.

Flapen Score
62
62 / 100
Top 3% of 835 Stationery & Office Supplies niches · +15 vs the category median of 47
Market size
£841K/yr653K searches / yr
90-day growth
+1.4%search demand this quarter
Competition
40%top-5 click share · 22 brands · 42 sellers

Flapen Score

Chalk Pens against its category

The dotted line is the Stationery & Office Supplies average. Past it, Chalk Pens is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chalk Pens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chalk Pens 653K times last year and spent an estimated £841K. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 16.7% of those searches ended in a purchase.

Shoppers searched for this 653K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £841K a year.

Searches, last 12 months
653K
Growth, 90 days vs prior 90
+1.4%
Conversion, latest week
16.7%
Market size, estimated
£841Ka year
Peak month
November2.1× the quietest month
Top search term
chalk pens392K searches a year

02 · Price

A sale here is worth £7.69.

Listings sell for £7.69 on average, from £2.94 to £19.61. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At £7.69 that is £19K to £23K a year per listing.

Average price
£7.69under the $15 to $100 sweet spot
Price range
£2.94–£19.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
2,500–3,000
Revenue per listing a year
£19K–£23K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #70 within Pens, Pencils & Writing Supplies. It carries 5,791 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#70in Pens, Pencils & Writing Supplies
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,791per listing
Listings tracked
39

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
47 months

Products

Top Chalk Pens products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.

£0£25K£50K£76K£101K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

42

Est. top-5 brand share

65%

Top 20: 99%

Est. top-5 click share

40%

Top 20: 86%

Open market

29%

  • STATIONERY ISLAND18%
  • Chalky Crown16%
  • Chalkola16%
  • YUNAI8%
  • WINSONS7%
  • Maqhpu6%

Demand

Chalk Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Chalk Pens search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chalk pens392K/yr
  • chalk pens for blackboards65K/yr
  • chalk markers44K/yr
  • liquid chalk pens32K/yr
  • chalkboard pens25K/yr
  • blackboard pens21K/yr
  • chalk board pen15K/yr
  • chalk board pens12K/yr
  • liquid chalk markers11K/yr
  • chalk marker pens10K/yr

Reviews and returns

What reviews say buyers love and hate about Chalk Pens

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Color”
9%of negative reviews mention “Functionality-Overall”
0.4%of orders come back
“None of the pens work”
A buyer, on “Functionality-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Chalk Pens questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data