Is chalk pens profitable to sell on Amazon United Kingdom?

The niche generates £841K/yr across 39 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Worth a look (62/100).

How competitive is the chalk pens niche?

22 brands and 42 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in chalk pens?

Top complaints mined from reviews: Functionality-Overall, Nib/Tip Quality, Writing Experience. The return rate is 0.4%.

When does demand for chalk pens peak?

Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the chalk pens niche?

Listings span £2.94–£19.61; the average listing price is £7.69 (sweet spot $15–$100). The average incumbent carries 5,791 reviews — the moat a new listing must climb.

chalk pens

Worth a look

Shows searches that convert (16.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Conversion

Incredible16.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Market size

Good£841K

£841K/yr · 653K searches

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£2.94–£19.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+1.4%

90-day search growth — must beat 0% to launch

Review moat

Bad5,790.69

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£7.69

avg listing price — sweet spot $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, chalk pens is a £841K/yr Amazon United Kingdom market (653K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 62/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

chalk pens market data

Units sold / yr: 100K–125K; avg 2,500–3,000/product
Revenue / yr: £769K–£961K; units × avg price
Conversion rate: 16.7%
Avg BSR: #70
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 1.9%
Avg brand age: 47 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

Top-5 brand share

65%

Top 20: 99%

Top-5 click share

40%

Top 20: 86%

Open market

29%

STATIONERY ISLAND18%
Chalky Crown16%
Chalkola16%
YUNAI8%
WINSONS7%
Maqhpu6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top chalk pens search terms

chalk pens392K/yr +1.4%13.1% conv.
chalk pens for blackboards65K/yr +6.7%14.7% conv.
chalk markers44K/yr -11.2%9.2% conv.
liquid chalk pens32K/yr -2.5%10.5% conv.
chalkboard pens25K/yr +9.1%12.8% conv.
blackboard pens21K/yr +6.6%13.2% conv.
chalk board pen15K/yr +3.9%13.8% conv.
chalk board pens12K/yr +10.8%14.5% conv.
liquid chalk markers11K/yr +9.8%8.2% conv.
chalk marker pens10K/yr -22.2%9.9% conv.

All search terms

Top chalk pens products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Liquid Chalk Pens - Dry Erase Marker Pens - Chalk Pens for Chalkboards Signs Windows Blackboard Glass Reversible Tip (8 Pack) (Multicolored 6mm)

Chalky Crown£7.284.4★44,007 rev

STATIONERY ISLAND Chalk Pens for Blackboard Liquid Chalk Markers for Chalkboard Glass Window Drawing 3mm 8 Colours

STATIONERY ISLAND£5.384.4★12,859 rev

YUNAI Liquid Chalk Pens for Blackboards 9PCS Chalk Markers Wipeable for Chalkboard and Glass Fine Tip Neon Color Chalkboard Pens for Menu Board Window Signs Drawing Writing

YUNAI£3.494.3★965 rev

WINSONS Chalk Pens 16 Colours Non-Toxic Eraserble Markers 6mm Round Tip

WINSONS£9.474.5★310 rev

Chalky Crown - Chalk Pens - Liquid Chalk Markers - Dry Erase Chalk Pen for Chalkboards Signs Windows Blackboard & More - 5 Pack White 6 mm

Chalky Crown£4.964.4★44,007 rev

Newest

by launch date

LINOSK White Liquid Chalk Pens 3 Tip Sizes (1mm/3mm/6mm Reversible) Easy Wipe for Blackboard Glass Window Includes 45 Black Labels for School Christmas & Home Organisation

LINOSK£7.5336 rev

4mo ago

Thboxes Liquid Chalk Pens 12 Colours 3 mm Wipeable Markers

Thboxes£6.79135 rev

6mo ago

Hueritfly White Liquid Chalk pens - 6 Pack Non-Toxic & Dust-Free Chalk Pens for Windows and Glass Blackboards Whiteboards Bright Colors Markers for Back to School

Hueritfly£7.2974 rev

10mo ago

WINSONS Chalk Pens 16 Colours Non-Toxic Eraserble Markers 6mm Round Tip

WINSONS£9.47310 rev

1y ago

Thboxes Liquid Chalk Pens 12 Colours 6 mm Wipeable Markers

Thboxes£7.09135 rev

1y ago

What buyers say about chalk pens

What buyers praise and complain about, mined from review topics.

What buyers love

Color16%

“Bright colours”

Quality-Overall12%

“Excellent product”

Writing Experience8%

“Smooth writing experience”

Advertised Vs Actual Product8%

“As described”

Ease Of Use8%

“Easy to write with”

Pen/Pencil Quality7%

“Nice set of markers”

Value For Money6%

“Worth buying”

Ease Of Cleaning6%

“easy to clean off”

Nib/Tip Quality5%

“One of the best features is the dual tip design”

Fun/Entertainment Experience2%

“Great fun”

What buyers complain about

Functionality-Overall9%

“None of the pens work”

Nib/Tip Quality6%

“Sometimes the tips don't want to work so you have to turn them around”

Writing Experience5%

“the writing smudges off”

Ease Of Cleaning5%

“Difficult to clean”

Quality-Overall5%

“unfortunately the quality isnt very good they are watery”

Dry/Empty Ink4%

“Pen came dry does not work”

Durability4%

“One broke immediately”

Moist/Dry4%

“Run out very quickly and dry out”

Erasability3%

“they are definitely NOT easily erasable”

Stain Resistance3%

“Stained my blackboard”

Top return reasons

Functionality-Overall30%

Color9%

Writing Experience7%

Size-Overall5%

Quality-Overall5%

Nib/Tip Quality4%

Ink Refill4%