58
agility ladder
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good993.72avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.56avg listing price — sweet spot $15–$100
Price range
Good£4.09–£30.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+22.1%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Bad£47K£47K/yr · 52K searches
Signals No Dominant Brand