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Agility Ladder

Maybe

Returns run at only 0.4% of orders. But shoppers spend only $47K a year here, so Agility Ladder is a Maybe.

Flapen Score
58
58 / 100
Top 21% of 792 Sports & Outdoors niches · +8 vs the category median of 50
Market size
£47K/yr52K searches / yr
90-day growth
+22.1%search demand this quarter
Competition
56%top-5 click share · 21 brands · 26 sellers

Flapen Score

Agility Ladder against its category

The dotted line is the Sports & Outdoors average. Past it, Agility Ladder is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Agility Ladder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Agility Ladder 52K times last year and spent an estimated £47K. The top 5 brands take 61% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+22.1%
Conversion, latest week
6.7%
Market size, estimated
£47Ka year
Peak month
December1.5× the quietest month
Top search term
agility ladder33K searches a year

02 · Price

A sale here is worth £13.56.

Listings sell for £13.56 on average, from £4.09 to £30.79. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £13.56 that is £1K to £3K a year per listing.

Average price
£13.56under the $15 to $100 sweet spot
Price range
£4.09–£30.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #80 within Sports & Outdoor Recreation Accessories. It carries 994 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
68%
Out of stock, average day
5.5%
Average rank
#80in Sports & Outdoor Recreation Accessories
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
994per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Agility Ladder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

21 rising

Sellers

26

Top-5 brand share

61%

Top 20: 99%

Top-5 click share

56%

Top 20: 96%

Open market

34%

  • GHB18%
  • Sportneer16%
  • Yes4All13%
  • Supernic9%
  • MANTRA SPORTS6%
  • Glowcharm5%

Demand

Agility Ladder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Agility Ladder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • agility ladder33K/yr
  • football ladder7K/yr
  • training ladder4K/yr
  • training ladder agility ladder3K/yr
  • football training ladder3K/yr
  • exercise ladder3K/yr

Reviews and returns

What reviews say buyers love and hate about Agility Ladder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Rope/Wire Tangling21%−0.21

It turns up with the treads all bunched together and it took me an hour to slide them down the rope and try and space them evenly apart

the ladder was tangled

Stain Resistance14%−0.13

It was broken- stained late and broken

Strength14%−0.03

A little flimsy

Size-Overall14%−0.03

The cones were rather small like for a dolls house

Hard Feel7%+0.18

Tougher than expected

Love

Value For Money24%+1.18

Good value for money great for practicing footie skills

Good value for money

well worth it xxx

Quality-Overall15%−0.04

The kit was good

Quality items will the bag as shown in the advert

Excellent product

Exercise/Sports Suitability14%+1.23

Great for agility

Excellent training aid for grandson

Cool little training kit

Advertised Vs Actual Product12%+0.53

Exactly what I needed

As described

Its exactly like the picture

Durability6%+0.47

Light weight and very durable

both sets are still as good as new

Return

0.4% Return rate 11% Fixable by listing

Quality-Overall28%▄█▁▆▄▃

Utter rubbish

Size-Overall9%█▃▄▁▄▁

The cones were rather small like for a dolls house

Assembly/Installation8%▁▁▁▁█▄
Defective Material/Parts7%█▃▁▁▁▃
Rope/Wire Tangling7%▁▁▁█▅▃

It turns up with the treads all bunched together and it took me an hour to slide them down the rope and try and space them evenly apart

the ladder was tangled

FAQ

Common Agility Ladder questions

Answered from the same tracked data.