Skip to content

Hula Hoop Kids

Pass

Hula Hoop Kids scores 67 out of 100, a Pass. Shoppers spend $54K a year here, search demand grew +56.0% this quarter, and returns run at 1.0% of orders.

Flapen Score
67
67 / 100
Top 3% of 792 Sports & Outdoors niches · +17 vs the category median of 50
Market size
£54K/yr113K searches / yr
90-day growth
+56.0%search demand this quarter
Competition
35%top-5 click share · 28 brands · 38 sellers

Flapen Score

Hula Hoop Kids against its category

The dotted line is the Sports & Outdoors average. Past it, Hula Hoop Kids is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hula Hoop Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hula Hoop Kids 113K times last year and spent an estimated £54K. The top 5 brands take 46% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 67 out of 100, a Pass.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +56.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
+56.0%
Conversion, latest week
5.0%
Market size, estimated
£54Ka year
Peak month
May2.7× the quietest month
Top search term
hula hoop kids55K searches a year

02 · Price

A sale here is worth £9.43.

Listings sell for £9.43 on average, from £3.51 to £23.16. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.43 that is £943 to £2K a year per listing.

Average price
£9.43under the $15 to $100 sweet spot
Price range
£3.51–£23.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£943–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #36 within Fitness. It carries 321 reviews at 3.81 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
61%
Out of stock, average day
8.2%
Average rank
#36in Fitness
Average rating
3.81 starsAmazon United Kingdom average 4.36 stars
Average reviews
321per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Hula Hoop Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

28 falling

Sellers

38

Top-5 brand share

46%

Top 20: 90%

Top-5 click share

35%

Top 20: 79%

Open market

49%

  • YSFVNP15%
  • FlickBuyz13%
  • WOFEU7%
  • Syylqyr6%
  • SDMAX6%
  • Eocolz4%

Demand

Hula Hoop Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.7×

Search terms

Top Hula Hoop Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hula hoop kids55K/yr
  • hula hoops for kids23K/yr
  • kids hula hoop15K/yr
  • hoops for kids7K/yr
  • small hula hoop6K/yr
  • hula hoop for kids3K/yr
  • childrens hula hoop2K/yr
  • hula hoops for children1K/yr
  • hula hoop kids multipack336/yr
  • kids hula hoop 3 year old175/yr

Reviews and returns

What reviews say buyers love and hate about Hula Hoop Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.08

Far too small

Please note I bought a larger one for my dogs for jumping through as the size of the largest wasnt big enough for this

Too small even for 3 years old child

Quality-Overall20%−0.12

Rubbish

Cheap and nasty in my opinion

Not the best quality

Weight Light13%−0.11

there's just not enough weight to it to get it going properly

too lightweight

The weight was too light it needs something inside to m,ak eit weightier

Durability9%−0.06

Awful, broke at the same day

dont expect it to last long

Keeps coming apart when used

Strength3%−0.03

Flimsy

Love

Fun/Entertainment Experience31%+2.60

Great Fun for Little Ones and Families

Fun toy for little ones

Good fun

Value For Money11%+1.02

Good value

Great value for money

Good value for money

Quality-Overall10%−0.12

well made

Excellent quality

Build quality: Clips together securely once assembled

Size-Overall7%−0.08

Good size

Fun whilst keeping fit

good size for a little one

Color7%+0.20

the colours are bright

Bright and colourful,

Kids will love the bright colours

Return

1.0% Return rate 47% Fixable by listing

Size-Overall41%▇▇▅▅▆█

Far too small

Please note I bought a larger one for my dogs for jumping through as the size of the largest wasnt big enough for this

Too small even for 3 years old child

Quality-Overall17%▄▅▄▄█▅

Rubbish

Cheap and nasty in my opinion

Not the best quality

Defective Material/Parts7%▂▃█▄▂▅
Weight Light6%▁▄█▄▄▄

there's just not enough weight to it to get it going properly

too lightweight

The weight was too light it needs something inside to m,ak eit weightier

Durability6%█▂▃▄▂▁

Awful, broke at the same day

dont expect it to last long

Keeps coming apart when used

FAQ

Common Hula Hoop Kids questions

Answered from the same tracked data.